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The Upcycle: Beyond Sustainability - Designing for Abundance (Englisch) Audio-CD – Audiobook, 29. April 2013

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Audio-CD, Audiobook, 29. April 2013
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-- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch.
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Praise for "Cradle to Cradle"

"Asking how a cherry tree would design an energy-efficient building is only one of the creative 'practices' that McDonough and Braungart spread before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn.'" --Carl Pope, executive director of the Sierra Club

"[McDonough and Braungart are] masters of holistic environmentalism . . . [They] have a knack for combining big ideas with commonsense practicality, which leaves readers feeling excited about the future." --Bruce Barcott, "Outside Magazine"

Praise for "Cradle to Cradle"
"Asking how a cherry tree would design an energy-efficient building is only one of the creative 'practices' that McDonough and Braungart spread before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn.'" --Carl Pope, executive director of the Sierra Club
"[McDonough and Braungart are] masters of holistic environmentalism . . . [They] have a knack for combining big ideas with commonsense practicality, which leaves readers feeling excited about the future." --Bruce Barcott, "Outside Magazine"

Asking how a cherry tree would design an energy-efficient building is only one of the creative practices' that McDonough and Braungart spread before their readers. This book will give you renewed hope that, indeed, it is darkest before the dawn.' "Carl Pope, executive director of the Sierra Club on Cradle to Cradle"

[McDonough and Braungart are] masters of holistic environmentalism . . . [They] have a knack for combining big ideas with commonsense practicality, which leaves readers feeling excited about the future. "Bruce Barcott, Outside Magazine on Cradle to Cradle"" -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch.

Über den Autor und weitere Mitwirkende

William McDonough is an American architect and founding principal of William McDonough + Partners. Michael Braungart is a German chemist. Together they cofounded McDonough Braungart Design Chemistry, and in 2002 they coauthored "Cradle to Cradle." -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch.


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Amazon.com: 4.5 von 5 Sternen 74 Rezensionen
4 von 4 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Design is fine, but what about economics and ecology and the laws of physics? 6. Mai 2014
Von Max Kummerow - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
These two are onto wonderful ideas that change the world for the better and play a key role in humanity avoiding an overshoot and collapse future. Thinking about redesigning processes to eliminate toxicity and recycle materials and use sustainable energy sources are all lovely ideas. But if we look at reality, we see carbon emissions still increasing, despite these ideas and innovations and the economic benefits of cutting waste. I doubt that the transformation required can happen solely based on clever design and improved technology. A future that works will also require recognizing the limits of the planet's resources and, at some point, ending population growth and economic growth. It might be theoretically possible to transition to a sustainable economy with 10 or maybe even 20 billion people, but I think most people would prefer a world with, say, 2 billion people and a lot more reliance on good old fashioned nature, rather than hydroponic strawberry farms. Technology has a way of producing unintended consequences. Like more growth, putting us further out on a limb that is being sawed off. And, since the basic modus operandi of these authors has been to persuade companies to improve processes, they face some serious economic barriers where process improvements require additional inputs and cost more. An example in a video about their work had a German textile manufacturer switching from synthetic fibers to natural fibers (like cotton). That's fine, but where is the cotton grown? What chemicals are put on the cotton to kill pests? What species were displaced in making more cotton fields? Did the cotton require nitrogen fertilizer (made from natural gas) to get good yields? It ain't so easy being green, as Kermit pointed out.
15 von 16 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Cradle to Cradle, release 2.0 1. Juni 2013
Von Chuck in Sedona - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
C2C and The Upcycle

William McDonough, an American architect, and Michael Braungart, a German chemist, combined to write Cradle to Cradle (C2C). C2C, published in 2002, discusses product design, with emphasis on materials utilization efficiency in an environmental context. C2C proposes that product design consider negative effects, especially toxicity, to humans and the natural world at every step in the product's value chain, including disposition when the product is no longer useful. In essence, C2C goes beyond "cradle to grave" design, which ends at a landfill or an incinerator, to "cradle to cradle" design, where non-toxic materials are reclaimed, recycled or reused in generation after generation of products.

Recently, the same two authors published The Upcycle. The Upcycle isn't really a sequel to C2C. Rather, as its title implies, it is an expansion on C2C, based on experience -- in this case, two decades of experience. Think of The Upcycle as another generation of the same product, rather like release 1.0 and release 2.0 of a software package.

Here are a few of the key ideas from The Upcycle:

>> More good, rather than less bad: The general approach to environmental impacts and human well-being is to do less bad -- reduce atmospheric emissions, reduce industrial accidents and reduce waste to landfill, for example. The Upcycle asserts that reduction, even reduction to zero, isn't sufficient. Production should aim beyond shrinking its negative footprint on the world to producing an increasing positive footprint. Where the term "sustainability" confers a sense of steady state, "upcycle" suggests continuing improvement, product generation over product generation

>> Design as a latchkey to abundance: I bought The Upcycle because of its subtitle: Beyond Sustainability -- Designing for Abundance. The book proposes that design -- tangible product design, as well as process and systems design -- can lead to upcycling, and that an emphasis on upcycling leads away from a world of scarcity to a world of abundance.

>> "Biosphere" vs. "Technosphere": The Upcycle distinguishes between the "biosphere" -- the natural world and its biological cycles -- and the "technosphere" -- the realm of the synthetic. Natural products and natural cycles provide models for design within the technosphere. However, the recovery processes in the two spheres differ significantly, such that mixing natural materials with synthetic materials in the same product may impair upcycling.

>> Regarding toxicity: C2C and The Upcycle both regard toxicity as both cumulative and pernicious. Cradle to cradle design relies on detailed assessment of the potential toxicology of all components of every material used in the manufacture of a product. The level of concern goes well beyond most governmental regulations on toxicity, as they existed at the beginning of the current century.

The Upcycle provides the term "enchanted skepticism", which describes my general reaction to that book. Many of the ideas are fascinating. I'm quite convinced that radical improvements in materials utilization, across product generations, are possible. Recent product and process design innovations in the automobile industry and in building construction present interesting cases in point, although The Upcycle affords little attention to either. However, favorable examples are one thing. Broad practicability across a wide range of manufactured products may be another.
1 von 1 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Don't waste your money on this book! 26. September 2016
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is an advertisement, not a guide to sustainability or moving beyond sustainability.

McDonough is the Trump of industrial ecology, an egomaniac claiming that he invented everything while perpetually referring to himself. He does not want us to know about originators Bucky Fuller, Victor Papanek or Sim Van der Ryn. He does not want us to know about Greenscreen, Greenseal or the Living Product Challenge. His 'visionary' message is that our only hope for the future is through his consulting services.

Most people would assume that 'Upcycle' means recycling done right. But 'upcycle' is another self serving term McDonough made to mean anything that demonstrates 'Cradle to Cradle' design. I regret wasting money on this advertisement.
34 von 37 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Inspiring....Should be Required Reading for All Members of Humanity 25. April 2013
Von Ronin - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
If you are already familiar with the work of Bill McDonough ("BM") and Michael Braungart ("MB", together "BMMB"), then my glowing praise should come as no surprise and you can probably stop reading my review and go get your copy now. As a bioentrepreneur running a company, I am well read on current thinking involving sustainability, biomimicry, biology, and futurism. All the same I just checked out and devoured this book in a day. My high expectations were not disappointed, and the marathon read spurred my creativity not just in business but all the way through the cycle down to my family life, which was the intention.

In 1992 BMMB publicly presented the "Hannover Principles", a sustainability manifesto which advocates transcending basic design principles by also considering the impact on health and the environment, how the design impacts things on the periphery and identifying those relationships, eliminating waste and optimizing efficiency, and striving to holistically improve the end product. Together they identified and analyzed thousands of industrial materials and produced a ranking system that delineated their qualities along the lines of toxicity and true recyclable sustainability (as opposed to "downcycling", or reusing the materials of a primary product to produce something else with less and less quality/utility in the future). This work led to a major series of high level consultations producing a "butterfly effect" that is positively impacting us all, and will continue to do so ad infinium.

Ten years later they wrote "Cradle to Cradle", which looked at how products could be made better by applying the Hannover Principles, and that doing so would make companies more profitable. I still count Cradle to Cradle as one of the best and most fascinating business books I have read, and this was largely due to the outstanding examples of how major corporations like Ford and Interface were able to make strategic changes that resulted in superior products, less harmful materials, less waste, etc. I refer to it as a business book in part because BMMB do not blame capitalism for all our troubles. Quite the opposite, they profoundly advocate it as an essential engine of progress and correctly illustrate through example (in both books) how an intention or lack of one will dictate a positive or negative outcome.

Rather than rewrite Cradle to Cradle, the authors set out to explain why it exists, which they richly describe as follows, "The goal of The Upcycle is a delightfully diverse, safe, healthy, and just world with clean air, water, soil, and power - economically, equitably, ecologically, and elegantly enjoyed". Ambitious? BMMB suggest that if Cradle to Cradle principles are widely adopted then this would be the result and that the process would be endless through constant improvement; a true "Virtuous Cycle".

In the 10-years following Cradle to Cradle, BMMB have had continuous forward momentum putting these principles into practice not just with major global corporations, but even with governments like China (who desperately need this help, for the sake of our entire biosphere). As such, BMMB have enjoyed a unique position working with and influencing powerful global forces and driving them towards positive progress. "The Upcycle" reflects this refined experience. It is a call to action for all of society to become conscious not just of what they design and produce, but also of how their decisions on consumption affect waste or produce toxicity, and that our choices thus affect future generations and indeed our planet. It asks us to consider not just how we can do a little here or there producing a "less bad" impact, but instead to analyze and discover how we can improve our habits and become a true force of positive impact. A simple example of putting this into practice is to begin zero consumption of products made by companies that fail to adopt these practices, thus depriving them of any economic reward (I haven't given fast food a single penny since 1989, nor do I patronize certain airlines or banks). When we empower ourselves and hold them accountable they are forced to change or they will disappear, and either outcome is a positive result.

There are many ideas present that will inspire business managers and leaders to consider how they can optimize their processes and designs, and thus is arguably the best $15 you could spend on unleashing your creativity by challenging how you do things from the bottom to the top. As it is intended, it is no less valuable for everyone else as it teaches us to have higher expectations of industry, society, and ourselves. The Forward is by Bill Clinton who says the Optimist's glass is half full, the Pessimist's is half empty, while BMMB's glass is always full of half water and half air. Classic.

Just as Cradle to Cradle was printed according to the best available practices of the time, The Upcycle's concepts were employed in printing this non-toxic biodegradable book to the highest standards of today; once again very cool. I'm looking forward to reading it again, which is rare.

2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Sustainability 201 29. Mai 2013
Von John B. Rohyans - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
It helps to have read McDonough and Braungart's Cradle to Cradle, but not a requirement. This is a good sequel and a logical extension. It's hard to argue with their premise, that we should think first when we design things as to where the products will eventually travel. To the grave or to something better. Something better seems to make sense. Once you understand their premise, the individual success stories are rewarding to read.
On the one hand, the book is a lot about McDonough and Braungart, on the other hand, they are clearly two of the leaders in the world of sustainability. I do appreciate the fact that they recognize that in order for companies and people to change their ways, that figuring out how to make a profit is key. Altruism is commendable, but in the end real change, unfortunately, will only come from improving the bottom line.
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