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Typographic Design: Form and Communication (Englisch) Taschenbuch – 2. Dezember 2011

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". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic-design practice." (neopoprealismjournal.wetpaint.com, March 2012)
'A two column-layout provides space to cram in a huge amount of content-a comprehensive guide to type on the web.' (.net, July 2012)


For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.
This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events--from the origins of writing more than 5,000 years ago to contemporary typographic applications.
Features in this new edition include:
* A new chapter that analyzes typography on screen
* New case studies featuring typographic design in books, information graphics, web design, and environmental design
* New designer profiles that reveal innovative typographic design processes
* Material presented in full color throughout with many new images

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Amazon.com: HASH(0x9d643b44) von 5 Sternen 13 Rezensionen
10 von 10 Kunden fanden die folgende Rezension hilfreich
HASH(0x926d8b7c) von 5 Sternen Pleasant update to typography "textbook" 17. Oktober 2011
Von Dezcom - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Since this book is now in its 5th edition, it is very well known in the typography community. It is put to good use as a textbook for college classes teaching typography. It is a soup-to-nuts encyclopedia of useful material from history of writing and printing development to readability and explanation of commonly known typographic design and use theories.
What I had hoped for in this newest update was more coverage on the newest material brought about since the digital era began. I would have hoped for a much more complete description of opentype features and possibilities and more than just a cursory mentioning of web type (Webtype has become the biggest discussion maker at type conferences since opentype. I realize that book production is a slow process and some of the later material might have been missed due to production deadlines. There is still a sizable hunk that was known and available early enough to have been included in this edition, particularly OpenType.
Digital--mostly vector based type, has caused a huge burst of type design production and the birth of numerous small foundries around the world. There is more variety and competition out there now than at any time in history. This newest 5th edition barely gives it a nod even though it has been going on since the 1990s or before. Rob Carter, et al, still presents the traditional ways of looking at and categorizing type, which is fine, but does not add much to describe happenings in recent activity-filled decades.

I was hoping for more print space on this millennium's version of "The New Typography" given that the Tschichold variety is hardly Neue any more.

Don't get me wrong, this is a worthwhile book for educators to select for their courses. It just needs a bit of a prodding to include more current material
1 von 1 Kunden fanden die folgende Rezension hilfreich
HASH(0x926e25dc) von 5 Sternen Touches a lot of the bases 15. Juli 2013
Von gayle eberhardt - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This book, although certainly not my favorite typography textbook, does a good job of informing students about typography. It does not do a great job with the history before movable type (calligraphy, hieroglyphics, etc) It definitely has a very specific viewpoint about typographic design. It's effective.
HASH(0x926e24bc) von 5 Sternen Break their own rules 20. Dezember 2013
Von Sue C. - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I had to get this book for a class. The authors are so wrapped up in being edgy, they have made the book user unfriendly. There is no flow to the reading since they place the examples In an order dictated by the layout. When you look for the example referred to in the text, it can be anywhere on the two page layout. The section titles are small and at the very top corner of the page and are easy to miss. It seems to suddenly change topics with no warning. The photo captions are not with the photos, you have to refer to the numbers to match the captions to the photo. They are also very hard to read as the weight is very light. Legibility and readability seem to be a do as I say and not as I do situation. The language is overly complex and flowery. There are some good examples and information in the book, but it takes a lot of work to tease it out.
HASH(0x926dc498) von 5 Sternen Excellent introductory book into type and graphic design 24. November 2012
Von Michael - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Had been scouting around for books to buy (and there really are many good GD and type books out there). This book was relevant to the course I'm attending in my school — it goes by the same name and the concepts and ideas are very somewhat related. Surprisingly none of the professors I showed this book to knew that it existed, one even has his work featured in it. I'd say it gives a brief history into GD, has some great examples on the possibilities over the years, and captures the main principles that govern design. Should be used hand-in-hand with John Kane's A Type Primer and Cyrus Highsmith's Inside Paragraphs.
HASH(0x926dc81c) von 5 Sternen Great Type book! 6. Januar 2016
Von WhitNil - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is a wonderful Typography book for students. I learned many things for this book not only in class but as extra reading material and tips that this book offered. I would totally recommend this book to any student pursuing graphic design, web design, and any other design fields. Type is an important part to design and without knowledge in how type works, your designs could fail.
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