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Transformational Products: The code behind digital products that are shaping our lives and revolutionizing our economies (Edition NFO) (Englisch) Taschenbuch – 15. November 2017
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In couture terms, casual describes the trend of Fortune 500 CEO’s to exchange three-piece suits for jeans and sneakers. These new fashion statements are closely linked to a much bigger revolution in business itself. Google, Apple, Facebook, and Amazon are turning the world digital as we speak. Their products offer unknown convenience - and in the process everything is becoming casual. This is the springboard that is enabling the Internet giants to insert themselves into many conventional businesses, for example banking, insurance, telecommunications, retail, and automotive. In the Casual Economy, many enterprises are in danger of losing contact with their customers, becoming interchangeable - and therefore indistinguishable.
This book traces the roots of the Causal Economy and explains what is driving it, namely Transformational Products. It decodes the secrets that lie behind Transformational Products and explains how Google & Co. are able to reformat entire markets seemingly at will. It includes a Playbook as a guideline for corporations to successfully create their own Transformational Products. In doing so, this book draws on SinnerSchrader’s more than two decades of deep experience developing successful digital products.
Über den Autor und weitere Mitwirkende
Matthias Schrader is one of Europe's digital pioneers. He founded digital marketing and advertising agency SinnerSchrader in the mid-90s and began to develop e-commerce solutions for startups like Intershop, Ricardo and buecher.de, enabling them to go public earlier than expected. In 1999, SinnerSchrader issued a public offering of its own and was one of only a handful of fledgling companies that survived the so-called "new economy" and actually emerged strengthened by the experience. In 2006, Schrader founded the NEXT Conference which has become the leading symposium for digital transformation in Europe. Today, the author, with his team of more than 500 consultants, designers and software engineers, continues to assist many large DAX index companies to develop cutting-edge digital products. In February 2017, the worldwide management and technology consultancy Accenture announced it was taking a controlling interest in SinnerSchrader for a nine-figure sum.
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