The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring
is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and TouringFrom the Hardcover edition.
"This Business of[trademark] Concert Promotion & Touring" is a practical guide to creating, selling, organising and staging concerts. It's a nuts and bolts book that addresses not only the business side of concert promotion, but the technical and artistic sides as well. This is a title geared towards all audiences, from amateur to professional musicians, concert promoters, venue owners and managers, college student activities committee members and advisors, cultural arts organisations, fundraising organisations and, of course, university and music school students and libraries.