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Think Bigger: Developing a Successful Big Data Strategy for Your Business (Englisch) Gebundene Ausgabe – 1. Mai 2014


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From purchasing transactions, to chatter from social networks, to web server logs, to satellite imagery, to traffic flow sensors, it's estimated that we now create--every two days --as much information as we did from the dawn of civilization up until 2003. What's more, it's expected that the amount of data currently available will double every two years world-wide as virtually everything becomes digitized. The insights provided by Big Data--the massive volume of information too complex and dynamic to be able to process, store, analyze, and man-age with traditional data tools--enable organizations to make better decisions, improve efficiency, decrease costs, and increase revenue. Yet many companies don't even realize its benefits...and if they do, may still not know how to take advantage of it. Sharing best practices from companies that have implemented a Big Data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, "Think Bigger" reveals how to harness the power of Big Data for your organization. Filled with practical guidance, the book shows you how to: * Foster an information-centric culture, and enable your employees to develop new operational, tactical, and strategic plans based on real data instead of calculated estimates. * Know what products to digitize, and how best to utilize public data marketplaces containing already-collected information that could benefit your organization. * Determine the best way to analyze the data you have using open source tools, analyses, and technologies like Hadoop and MapReduce. * Establish clear guidelines for respecting your customers' privacy. * Put the right security measures and procedures in place to protect your organization's and your customers' data, including a crisis plan in the event that you get hacked. "Think Bigger" examines Big Data's impact on specific industries, as well as the use of mobile and real-time data. The book takes a clear-eyed look at the growing use of sensor-enabled devices, and the rise of the "quantified self," as more and more consumers use technology to track everything from how much they eat to how many calories they burn. You'll discover how to use gamification tactics such as check-ins, badges, and loyalty programs to generate vast amounts of data in a user-friendly and engaging environment. Big Data has already begun changing the way business, and even society, is operated. "Think Bigger" is an essential resource for ensuring that your company isn't left in the dust. Mark van Rijmenam is Co-founder and CEO of Datafloq. Datafloq is the One-Stop Shop for Big Data, creating the Big Data ecosystem by connecting all stakeholders within the global Big Data market. He is an entrepreneur, a well thought after international public speaker and a Big Data strategist. He gives advice to major organization on how to develop and implement a Big Data strategy. He is co-founder of 'Data Donderdag' a bi-monthly (networking) event in The Netherlands on Big Data to help organizations better understand Big Data. Connect with Mark van Rijmenam: linkedin/in/markvanrijmenam twitter: @VanRijmenam

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Big Data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Organizations can use all this data to glean valuable insight into how best to serve their customers. Big Data is drastically changing business, with companies that have implemented a Big Data strategy financially outperforming their peers by 20 percent. But in order to make sense of the vast amount of information available--from terabytes, to exabytes or even brontobytes--your organization needs to use the right algorithms, tools, and metrics...and it must have a Big Data strategy in place. This book gives readers everything they need to develop a profitable Big Data strategy...and reveals why it's not something organizations can leave to the IT department. Filled with practical guidance for ensuring that your company stays ahead of the curve, "Think Bigger" provides you with a clear understanding of the possibilities--and what you must be doing--as this disruptive new technology changes how organizations are managed and operated. You'll find out how: * Walt Disney World introduced the "MagicBand" wireless wristband to collect real-time location data, purchase history, information about riding patterns, and more, enabling them to make better decisions, improve the park's offerings, and tailor marketing messages while providing a magical experience for their guests. * Nike improved business, sustainability, quality, and cost by tracking materials in a vendor index, and adding value to their supply chain. * Purdue University helped students achieve their maximum potential--and boosted retention--by tracking engagement, performance, risk, and feedback for remarkable, award-winning results. The book reveals how any organization, large or small, can make a business case for Big Data initiatives, prepare for the next wave of soon-to-be in-demand positions such as Big Data Scientists and Managers, and use technologies like Hadoop and Mapreduce to make sense of the data they have. The book makes sense of the latest trends including the mobile revolution, gamification, the Internet of Things, the quantified self and more, while looking ahead to the future of this remarkable development in how business is done. Correctly managed, Big Data can help you get to know your customers and clients in real time, improve your products, personalize your pricing, identify risks, improve customer support, and identify new markets. Filled with easy-to-understand explanations and case studies across various industries, this book maps out a blueprint for Big Data done right.

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5.0 von 5 Sternen Here's a multi-dimensional paradigm shift that will become a tsunami 10. Juni 2014
Von Robert Morris - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Where to begin? This book covers so much and covers it so well that I find it difficult to decide how to proceed. Mark van Rijmenam's objective is provide the information, insights, and counsel that business leaders need to develop and then implement an appropriate (key word) Big Data strategy for their business. As he observes, "Big Data is changing how organizations operate and are managed. It also changes how society works and how consumers live. The impact of Big Data on society will be big, but it remains to be seen how society will impact Big Data." With regard to Big Data trends that all executives need to understand, he identifies and examines seven:

1. The Mobile Revolution: Each day, millions of new people worldwide become connected via computers and smartphones. "In addition, the rise in tablet sales is enormous. Mobile devices require a different approach when dealing with Big Data."

2. Real-time Big Data's Value to Organizations: "The ability to analyze terabytes of data from various sources is interesting and can provide lots of insights, but analyzing terabytes of data the moment they are created anywhere in the world offers even greater possibilities."

3. "The Internet of Things": This is probably the biggest trend, the most significant trend within Big Data. "When we connect the unconnected, completely new possibilities will arise that were previously never thought of. In such a misconnected world, even the smallest things will have big implications."

4. The Quantified Self: "The quantified-self movement is to consumers what Big Data is to organizations. Not only do organizations want to know what is going on, consumers also want to know what they are doing and how they can improve their behavior."

5. Big Social Data: Big social data focus "focuses on the vast amounts of data created on social networks. There are hundreds of social websites that continue to increase in membership. All those members generate massive amounts of data that can be analyzed by companies to provide additional insights."

6. Access to Public Data: "The availability of public data is a trend that cannot -- must not -- be underestimated. Governments around the world are seeing the advantages of Big Data. They are opening up databases that were funded with public money."

7. Potentialities of Gamification: These "can help organizations generate vast amounts of data in a user-friendly and engaging environment." Later, observes, "The gamification of business is not just a tool for effective marketing campaigns. Gamification will revolutionize the way organizations connect with consumers, and it will create extremely valuable Big Data that can enhance a company's database."

"Normally, trends last only a few years. While Big Data is the megatrend [or paradigm shift], these seven trends form a crucial part of how organizations should address the challenge of Big Data. They will continue to exist in the coming decade and should form n important consideration in creating any Big Data strategy."

And with regard to generic big data uses and benefits that all organizations need, he identifies eight:

1. Truly get to know your customers, all of them and in real time.
2. Co-create, improve, and innovate your products in real time.
3. Determine the nature and extent of risk that your organization faces.
4. Personalize your website and pricing in real time toward individual customers.
5. Improve your service support for customers.
Note: If you want them to become "evangelists," this is the best way to achieve that.
6. Find new markets and new business opportunities by combining your own with public data.
7. Better understand your competitors and, more importantly, stay ahead of them.
8. Organize tour company's operations much more effectively, and save money.

"Of course, these generic uses are just a small indication of the massive possibilities of Big Data, but it shows that Big Data provides endless opportunities to add business value and help you stand out from your competition. Each organization has different needs and will require a specific Big Data approach."

He includes mini-case studies of companies that illustrate Big Data applications from which valuable lessons can be learned. They include, in alpha order, Amazon, Apple, Catalyst IT, John Deere, Disney, Nike, Hertz, Morgan Stanley, TomTom, and Zynga.

This book will be of special interest and benefit to those who are eager to learn how Big Data can help their companies to create or increase demand for what they offer. More specifically, The material in Think Bigger will help them to find new markets and leads: What are people saying and looking for, what are they thinking, who are they, and how can this result in finding new markets?

o Drive repeat sales: Recommendation engines and how knowing you customer results in more personalized sales.
o Reduce prospect research time: Time is important in making a sale. Faster response times can improve your conversion rates.
o Predict future sales: Which areas are important, and, how can you combine data to predict sales?

These are among the dozens of other business subjects and issues of special interest and value to me, also listed to indicate the scope of van Rijmenam's coverage.

o The Seven Vs (Pages 5-12)
o Eight Realities of Big Data You Should Already Know (12-17)
o Four Guidelines Organizations Should Follow When Using On-the-Go Data (30-31)
o The Internet of Things (36-43)
o Gamification (53-56)
o Big Data Tools and Types of Analysis (62-69)
o Big Data Ethics (80-85)
o Key Characteristics of Information-Centric Organizations (96-98)
o Big Data Roadmap (123-127)
o Big Data by Industry: Consumer Goods: (157-161)
o Big Data by Industry: Education (161-165)
o Big Data by Industry: Financial Services (169-174)
o Big Data by Industry: Manufacturing (185-189)
o Big Data by Industry: Retail (207-211)
o Big Data by Industry: The Future of Business Analytics (227-231)

I agree with Mark van Rijmenam that the future of Big Data is unsure, as the Big Data era is unfolding. "It is clear, however, that future changes will transform organizations and societies. Hopefully, this book made clear that Big Data is here to stay, and organizations will have to adapt to the new paradigm....Therefore, start developing your Big Data strategy, as there is no time to waste if your organization also wants to provide products and services in the upcoming Big Data era. Good luck!"

I add my own good wishes to his while presuming to suggest two other points. First, everyone involved in formulating and then executing an appropriate (key word) Big Data strategy must have developed a Big Data mindset, one that can accommodate the eight realities discussed in Chapter 2. Also, leaders in companies that embark on that process must think in terms of resource investments rather than costs and those resources include hours as well as dollars. The worst Big Data mistakes tend to be going cheap and/or underutilization. In this context I am again reminded of Derek Bok's response when president of Harvard and besieged by irate parents after a tuition increase: "If you think education is expensive, try ignorance."
4.0 von 5 Sternen This is my first book on Big data: VERY USEFUL 15. April 2015
Von Jose Luis Pardo Gonzalez - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This is my first book on Big data, with absolutely no background in IT. My background is Business and finance. I purchased it to get a better understanding of Big Data, industry terminology, etc. Up to 50% of the book (its what I've read so far) It explains very well the following:
DOs and DON'Ts when performing big data projects, common problems when selling a project within an organization, type of benefits an organization can expect on big Data projects, emphasis on data centric organizations, industry terminology.

It could improve or enhance the following: Data sets., very little info on statistics about big data. It does specify that you need to get big data human resource (expensive and scarce) but has not provided any indication as to what to look for in human resource in order to start a project or specific project.
5.0 von 5 Sternen An essential resource for anyone interested Big Data 25. Mai 2014
Von Paul Muller - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I can recommend this book to everyone interested in Big Data. Big Data is a bit of a hype currently but this book really helps to shed light on what it is and more importantly how you or your company can come up with a relevant Big Data strategy.

It is well written and I found it an easy read… also because of the different examples in the book.

The editorial review promises; “Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.” I would say that is thru, the book does indeed give you concrete steps, a strategy to hold on to. If you are working in the field of Big Data or are interested in the subject I would say this is a 'must read'.
4.0 von 5 Sternen Big Data for business 14. Juli 2014
Von tjain - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Think Bigger by Mark correctly captures eight big trends which are driving Big Data trends.

Book covers business and strategic aspects of Big Data in very precise manner which are affecting not only strategic out look of businesses but also day to day operational aspects as well.

Book is targeted to Business folks and business architects but certainly be a good read for solution architects as well.

Great book to Sales people in Big Data shops.
4.0 von 5 Sternen Great Read, Very Informative. 4. August 2014
Von Fredrick L. Tipton - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
I like how well researched this book is. The author has clearly taken his time to educate himself of not only the aspects of big data, but also the everyday uses and benefits of using big data. Great read for those looking to improve their knowledge base on the subject.
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