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Great flight-reading material but little else
am 31. Dezember 2012
Gladwell's theory, of why fashions or ideas catch on, does make some sense. According to him a tipping point is more likely to be reached when three pertinent ingredients are present:
Few but highly contagious individuals, a stickiness factor and the right context.
The rest of the book tries to support this model with disjointed stories, opinions (but not facts) and more theories. It's all very interesting and in the end I knew far more about the NY subway system and Sesame Street than I ever planned to learn, but it doesn't change the fact that there's nothing in there I can actually use.