Am höchsten bewertete kritische Rezension
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am 2. Juli 2000
Two stars: One for the beautiful typeset and layout; the other for including all forms and examples on disk. That's it. Each time I picked this book up, my anxiety and discomfort noticeably rose. For all you budding consultants who might have dreams about being rich, famous, or otherwise rewarded in your new endeavor, read chapter one. Ping! Gone. No more illusions. Biech effectively "de-myths" the "pie in the sky" aspects of consulting, but she fails to rebuild confidence in subsequent sections. Her examples are simplistic and her tactics are at times quite ridiculous. The worst section is on Marketing, a concept Biech confuses with advertising and PR. In this section she recommends flooding customers with "your-name-displayed-prominently-here" junk and over-stuffed envelopes with a small plastic tree heralding a "tree-mendous" year ahead working with her. If you like these Junior High humor tactics in your attempt to make money, you'll enjoy her other 100+ examples. I prefer the strategic approaches found in Florzak's and in Block's books and to devise my own specific tactics.