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Ten Types of Innovation: The Discipline of Building Breakthroughs (Englisch) Taschenbuch – 19. April 2013

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Produktinformation

Produktbeschreibungen

Pressestimmen

'The most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject.' (Elite Business, June 2013)
 

"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013)

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Innovate your way to meaningful and sustainable growth
 
Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...
 
For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.
 
Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.
 
Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.
 
" Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
Roger L. Martin, Dean, Rotman School of Management
 
"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
Ralph Jerome, VP of Corporate Innovation, Mars, Inc.
 
" Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation
 
"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
Dipak C. Jain, Dean, INSEAD
 
" Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
Curt Nonomaque, President and CEO, VHA

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Format: Taschenbuch
Das ist eine Behauptung, die so ersteinmal nicht haltbar ist, wie so einiges im Buch. Aber der Reihe nach:

Inhalt: Die Grundidee des Buches ist recht einfach. Man zerlegt den Geschäftsablauf in die Bestandteile und versucht sich dann dort mit Innovationen. Bemerkenswert finde ich dabei die Aussage, dass es um mehr geht als das Produkt! (Wer an der Stelle beeindruckt ist, für den ist das Buch sicher eine Bereicherung, ansonsten sollte man nicht allzu viel Neues erwarten). 1998 kam man auf die Idee, eine Art Periodensystem für Innovationen zu erstellen und seitdem wird das wohl verfeinert. Das Konzept ist sicher gut geeignet, um damit die Innovationsbemühungen der Organisation zu hinterfragen. Es bleibt jedoch Wunschdenken, damit dann ,Breakthroughs` konstruieren zu können. Viele gute Beispiele (mehr oder weniger bekannt) sind an entsprechenden Stellen eingefügt und sollen die Thesen unterstützen.

Diskussion: Wer den Verdacht hat, es gäbe eine verblüffende Ähnlichkeit mit dem Buch Osterwalder&Pigneur: Business Model Generation, dem kann ich versichern, die Ähnlichkeit beschränkt sich nicht nur auf das Format (die beiden Bücher sind vom Format her quasi identisch, sogar die Seitenzahl bis auf 20 Seiten).
Während sich Osterwalder&Pigneur von vornherein auf die Analyse (und die Innovation) des Geschäftsmodells fokussieren, starten Keeley etal mit der Erkenntnis, dass Innovationen nicht nur auf das Produkt zu beschränken sind, sondern auf weitere Bereiche auszudehnen sind. Sie nennen es ,Ten Types`.
Lesen Sie weiter... ›
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Amazon.com: 4.5 von 5 Sternen 61 Rezensionen
31 von 34 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen A good book that goes beyond the distinction between product and process innovation 1. Mai 2013
Von Jackal - Veröffentlicht auf Amazon.com
Format: Taschenbuch
CONTENT
This is a good attempt to provide a classification of innovations. Very few books try to go beyond the distinction between product and process innovation, sometimes also including service innovation. This book lists a full ten ideal types of innovation. Actual innovations typically draw on a couple of the ideal types. This is a nice perspective, which can open the horizon for people engaged in innovation. People with a particular functional background often miss out on other types of innovation.

I would say the focus is the management of innovation so the key audience is business-oriented people; either higher level executives or innovation project managers that are closer to the commercial side. Still you should consider this mainly an innovation book and not a strategy book. Having said this, some of the innovation types are closer to strategy. Those sections of the book has a lot in common with All the Right Moves: A Guide to Crafting Breakthrough Strategy and Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business.

The book does not deal with the process of coming up with an innovation (teams, creativity, culture, decentralised organisation, skunk-works, etc.). For more practical tools you have the companion (authors seem affiliated) book 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, even though that book is not at all a very good book.

The book is based on ideas from a consulting company called Doblin in Chicago. Some ten years ago I read that the book would be published. I do not know what happened, but at the very least the book is not a rushed job to make a quick buck. Still books don't improve after such a long gestation period.

ALL THE LINKS TO REFERENCES IN THE BOOK ARE ALREADY BROKEN. THE CONSULTING COMPANY BEHIND THE BOOK WENT BANKRUPT SO MAYBE ONE SHOULD TREAT ITS IDEAS WITH CAUTION. NO ATTENTION TO DETAIL. HOW CAN LINKS BE BROKEN 2 MONTHS AFTER THE BOOK IS PUBLISHED? THE CONSULTING COMPANY WHO BOUGHT THE ASSETS AT THE BANKRUPTCY AUCTION CLEARLY DOES NOT CARE ABOUT DETAILS EITHER.

STYLE
The book is similar to Osterwalder's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, which tries to create a similar kind of structure for business strategy (even though they use the more fashionable term business model). I like both books to some degree. However, both suffer from trying to include a bit too many concepts. Both books have ten parts frameworks and clearly the authors really wanted ten components to their frameworks. Another problem with both books is that many people will apply the frameworks mechanically, i.e. as check lists just to be ticked. Sadly, soon somebody will probably create software that instantly creates a business plan.

There is a recent trend to use graphics instead of text in books. Book publishing is traditional, but this is following what the management consulting industry did in the 1980s; slides instead of reports. It is good that the approach has reached book publishing some 25 years later.

Other problems? The authors' command of the English language is poor despite being native speakers. They also don't write much, maybe just 50 pages of text. The book is a bit too wild in the graphic layout. It is also clear that they hold back a lot of practical information and tools. They want to sell consulting services. Maybe even the new corporate owner of Doblin erased a lot of information. The examples are okay, but the description is remarkably shallow. I think fact checking could have been better.

The book is good, but not a masterpiece. Despite the flaws in style, the book is worth four stars.
16 von 17 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Deep, Broad, Structured, Fundamental Reference for Adult Students and Professionals 22. Mai 2013
Von Robert David STEELE Vivas - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Another reviewer has laid out the book's structure. This review builds on that one.

I've been a fan of several innovation books, such as The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail and The Innovator's Solution: Creating and Sustaining Successful Growth, while also respecting earlier pioneers such as Peter Drucker, Innovation and Entrepreneurship. When I got this book my first impression was "too much design" (at first glance it looks like an advanced comic book) but after several passes I now consider this volume perfect -- the authors have put an EXTRAORDINARY amount of thinking into going beyond the ten types of innovation (each discussed in its own chapter) to the nuts and bolts of spotting trends, making innovation happen, and keeping innovation alive (often the hardest).

Certainly this book is superb for students in any sector -- government, private, non-profit, I'd even suggest the declining labor unions and churches study this book. It has universal value and applicability. It is also a book that is easily sufficient to warrant being in a CEO's handful of books worth returning to over and over again. At one level this is a textbook, at another level this book, as it is designed, is perfect for recurring reflection.

The underpinnings of the book are impressive -- over 3,000 cases. The index is usefully divided into Companies, People, and Topics.

Missing from this book -- perhaps even justifying a sequel -- is more emphasis on whole systems modeling, true cost economics, and completely new models of production such as the emerging trends of open money and new forms of accounting, sharing, and the new terms degrowth, anti-consumerism, and peak consumption. Although the book addresses the use of information to spot innovation opportunities, it does not address the fact that perhaps 80% of everything we are told by banks, corporations, and governments is a lie -- within academia that is probably closer to 40% but the other 60% is old knowledge. Somewhere, firmly rooted in this book but exploding beyond it, lies the concept of META-INNOVATION. Pioneers like Stewart Brand have tried to address this. Put simply, this book here is best in class for innovation from the inside out. Still missing, although I tried in my own way to address it (see my signature line), is a book on innovation from the outside in -- innovation that stems from a massive cultural shift that imposes buy-cotts against Monsanto, Walmart, Google, Microsoft, and other "innovators" that continue to betray the public interest and demands completely new forms of doing EVERYTHING, starting with Open Source Everything (OSE).

See Also:

Philosophy and the Social Problem: The Annotated Edition
Ideas and Integrities: A Spontaneous Autobiographical Disclosure
Whole Earth Discipline: An Ecopragmatist Manifesto (Hardcover)
Designing a World that Works For All: Solutions & Strategies for Meeting the World's Needs
Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems
The Leadership of Civilization Building: Administrative and civilization theory, Symbolic Dialogue, and Citizen Skills for the 21st Century
How People Harness Their Collective Wisdom And Power to Construct the Future (Research in Public Management (Unnumbered).)

Best wishes to all,
Robert David STEELE Vivas
INTELLIGENCE for EARTH: Clarity, Diversity, Integrity, & Sustainability
20 von 22 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Not recommended 16. Juni 2014
Von Ron Webb - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This was truly a disappointment. I read the "Look Inside" part of the text, and it promised that the book would provide a framework for teams to innovate in business-focused environments. I have read other books on innovation and they focused more on individual innovation, and creativity. This one, I thought, would be more practical. I was wrong. It is rather a very abridged collection of Harvard Case Study-like examples of when and where innovation occurred in the past. None of the snippets were helpful, and a few were actually wrong or mis-leading. Very disappointing stuff.
26 von 31 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen "Vision without execution is hallucination." Thomas Edison 7. Mai 2013
Von Robert Morris - Veröffentlicht auf Amazon.com
Format: Taschenbuch
With regard to the Edison quotation, I agree while presuming to add, "Execution without discipline is merely activity."

Larry Keeley wrote this book with Ryan Pikkel, Brian Quinn, and Helen Walters. "As the principal author of the text, I am responsible for the basic arguments throughout, and the system of ideas here either succeeds or fails because of me." However, as explains in the Preface, it really is the result of a team effort. Each of his colleagues made significant and unique contributions, as did Bansi Nagii. Although not one of the authors of the book, Nagii "played a role in refreshing and advancing the Ten Types of Innovation." As I read the book, I recognized that it is an excellent example of the collaborative process by which breakthrough innovations are achieved if (HUGE "if") sufficient discipline has been developed by everyone involved.

The material is carefully organized and effectively presented within three categories of innovation types: Configuration, Offering, and Experience. As Keeley explains, more than 2,000 of what were at that time (i.e. in 1998) considered to be innovations were discovered, examined, and evaluated. Each was "the creation of a viable new offering." As he then adds, innovation may involve invention but requires a great deal more (e.g. a deep understanding of customer need), innovations "have to earn their keep" (i.e. return value), very little is in fact new in innovation (rather, the result of an evolving process of improvement), and it is important to "think beyond products" to new ways of doing business, for example, and news ways of engagement with customers. Keeley and his colleagues are convinced that all great innovations, throughout history, comprise some combination of ten basic types that are, as indicated, organized within the three categories. "This is our Periodic Table." Part Two examines each of the ten in detail.

These are among the dozens of passages that caught my eye, also lusted to suggest the scope of coverage in the book:

o Rethink Innovation: Eradicate Lore, Substitute Logic (Pages 2-3)
o How to Organize and Align Your Talent and Assets (26-29)
o Product Performance: How to Develop Distinguishing Features and Functionality (34-37)
o Customer Engagement: How to Foster Compelling Interactions (54-57)
o McDonald's Invents a Convenient Food System (74-75)
o Lexus Invents a New Luxury Car Experience (76-77)
o Strength in Numbers: Innovations Using a Combination of Types Generate Better Returns (78-79)
o Mind the Gap: Uncover Your Blind Spots (100-103)
o Challenge Convention: See Where Your Competitors Are Focusing -- And Then Make Different Choices (104-111)
o Pattern Recognition: See How Industries and Markets Shift -- And Learn from Those Who Saw the Signs and Acted on Them (118-125)
o Declare Intent: By Being Clear Where and How You will Innovate, You Massively Increase Your Odds for Success (130-135)
o Innovation Play: Collaborative Creation, and Competency-Driven Platform (168-171)
o Innovation Play: Connected Community, and, Values-Based (178-181)
o Fostering Innovation: Installing Effective Innovation Inside Your Organization (188-195)
o Defining Characteristics of Innovation Leadership (197-199)

I agree with Keeley and his colleagues that "innovation is a team sport. In fact, an organization that depends on individual innovators alone is destined to fail. Understanding how you can wire innovation into your organization -- and build a robust internal innovation capability -- is an imperative for any firm doing business in today's world."

Those who read this book will especially appreciate the provision of "stories" (mini-profiles) of dozens of organizations, including five for each of the ten categories plus 21 others that illustrate (to varying degree) innovation initiatives whose primary focus is one of these three: on the innermost workings of an enterprise and its business system; on an enterprise's core product or service, or a collection of products and services; or, on more customer-facing elements of an enterprise and its business system. In Part Seven, Keeley and his colleagues suggest how to put the various practices into practice and thereby "go beyond the book to create [their reader's] own innovation revolution."

The best business books tend to be research-driven and that is certainly true of this one. Authors of the best of the best business books make brilliant use of their research when sharing information, insights, and wisdom with their reader. I know of no other that does that better than does this one. To Larry Keeley, Ryan Pikkel, Brian Quinn, and Helen Walters, I now offer a hearty "Bravo!"
6 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Don't Let The Cool Colors Fool You... 28. Juni 2013
Von Shane - Veröffentlicht auf Amazon.com
Format: Taschenbuch
... this book is seriously invested in providing business innovation for your company and for your clients!

While I was working my way through the book, I found myself jotting notes on ways a particular strategy tip could help my company perform better, or rethinking a client campaign because of an in-market example. As someone who is constantly trying to provide new ideas for my clients I found I would read a section on structure or product systems and I would lose track of the book at times while my mind churned through new ideas and concepts that the strategy in the book had conjured up.

The book is very valuable and worth picking up for anyone looking to improve their business and way of thinking around their business.
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