- Gebundene Ausgabe: 272 Seiten
- Verlag: Crown Business (1. März 2011)
- Sprache: Englisch
- ISBN-10: 0307587959
- ISBN-13: 978-0307587954
- Größe und/oder Gewicht: 16,5 x 2,8 x 24,1 cm
- Durchschnittliche Kundenbewertung: 3 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 107.146 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Englisch) Gebundene Ausgabe – 1. März 2011
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“In Tell to Win, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need.”
--President Bill Clinton
“Tell to Win gives great insight into why good storytelling skills are essential for a successful leader. It’s both an engaging read and a great practical guide on how to listen, prepare and marshal facts to tell the right kind of story to the right audience.”
--Robert A. Iger, President and Chief Executive Officer, The Walt Disney Company
“Peter Guber has a deep understanding of the lure of story and its capacity to transform…Inhale this book so that you may breathe energy and purpose into the lives of others."
--Muhammad Yunus, Winner of the 2006 Nobel Peace Prize, author of Banker to the Poor
"If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success -- first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that)."
“Incredibly insightful…gets to the heart of why some entrepreneurs who start with a pile of money fail utterly and why others who begin with nothing succeed spectacularly. It’s not enough to have a vision or even talent. You need to get others to see the world through your eyes, to buy into your dream…Peter Guber understands that, and in this book he shows you exactly how to do it.”
--Ian Schrager, Chairman and CEO of Ian Schrager Company, and Co-Founder of Studio 54
“I wish I had this book when I was starting out, trying to break through. It's not just a business book, it's a life book. Buy it, and you'll hit all the right notes."
--Quincy Jones, Winner of 27 Grammy Awards
"For too long in our offices and boardrooms, story has been a mysterious and misunderstood force. Now Peter Guber draws on four decades of success to reveal [its] secrets…Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well."
-- Daniel H. Pink, New York Times bestselling author of Drive and A Whole New Mind
“With this book’s fresh and helpful insight into how the best stories are crafted and delivered, you too, like Peter Guber, can become a storytelling virtuoso.”
--Roger Ailes, Chairman and CEO, Fox News
“Every great business has a great story to tell. The businesses that realize their potential are the ones that figure out how to tell their stories well. When everyone—from executives to entry-level employees, from partners to customers and clients—understands and embraces their role in a company's narrative, success isn’t just possible; it’s inevitable. Tell to Win is astonishing, a lifetime of sharp insights and invaluable takeaways distilled into a couple hundred pages of pure gold.”
---Hilary Schneider, Former EVP, Americas Region, Yahoo!
“An absorbing read. The central concept is powerful. Guber shows that carefully crafted story telling can transform your ideas into action, win the day, and even move a few mountains.”
--Tim Kelly, President of Global Media Group, National Geographic
“I couldn’t put Peter Guber’s new book down. It reads like a novel, entertains like a movie, and yet manages to hammer home a message everybody should take to heart.”
--Al Ries, co-author of Positioning and War in the Boardroom
“Exceptionally well done… If your goal is making a difference, this is a book you’ll want to own.”
--Dr. Mehmet Oz, co-author of the New York Times bestseller You: The Owner's Manual
“Offers some of the best advice money can buy…Guber is particularly good at spotting patterns, and through his eyes, we come to see that behind every success there's a good story lurking. How we, in turn, can create such stories is the great reward of this book.”
-- Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Inc.
“Wonderful…packed with stories [that] make the point that whatever you’re trying to do in life, it’s vital to be able to tell a good story.”
“Guber throws off ideas the way a storm hurls bolts at the prairie...a surprisingly self-aware tour.”
--New York Times
“Brisk and readable…This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues or prospective clients.”
"Excellent advice...Guber is always entertaining and the book never flags, even while offering some of the soundest and most practical tips you will get from any business book this year."
--The Financial Times
Über den Autor und weitere Mitwirkende
PETER GUBER has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced are “Midnight Express,” “The Color Purple,” “Gorillas in the Mist,” “Batman,” and “Rain Man.” Guber is the co-owner of the NBA's Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a thought leader who speaks at numerous business forums around the country. For more about Peter Guber and the power of purposeful story telling visit TelltoWin.com.
Peter Guber has written an excellent book about using storytelling to cut a deal during a high stakes negotiation, especially when access to the other person is limited. If you are such a deal maker or depend on making large sales where there may be little common ground, Tell to Win is an excellent resource. I particularly enjoyed the long list of rich examples, especially from entertainment-related negotiations.
What you won't find is nearly as good a resource for story telling to teach someone else, to inspire imagination, or to build a cultural foundation for future success. For those purposes, seek out Stephen Denning's books. To Mr. Guber's credit, Denning is well referenced in this book relative to negotiating deals.
It is as easy as that, but a little deeper than one can imagine at first take.
A real storyteller is authentic, truthful and speaks with utter, pure passion to be really great and worth remembering.
The real storyteller is telling you a story to help you perhaps see the world in a new light that was in your 'blind spot'.
It is worth the read, and insightful in its anecdotes.
All the best
Tell to win is easy to read.
Peter Guber offers a great example for his message with this book: Great, meaningful stories perfectly communicated.
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This is both an entertaining and illuminative book. Guber's examples are culled from his own work and while dripping with "big' names, are spot-on. He offers some of the best examples of story's power in any book I've read.
While his outlined steps for how to tell a story are not textbook thorough, they clearly offer guidance in how to craft a story.
I am enthusiastically recommending this book to clients and students - a true "must read."
Tell to Win is all about the power of how story sways people thinking. Whereas an endless parade of facts, however compelling they may be, leads to insomnia (occasionally), a story can achieve the same results, sometimes more quickly and more effectively. Guber lays out the principals of storytelling, and provides an endless supply of stories, both from himself and his multitude of high powered friends (more about this later) that model his structure.
The steps are simple to understand, and with a little bit of practice, practical to master. I've already mentally worked on two stories that I can use in my job as a teacher, both in the classroom and with my colleagues. In fact, this style of this book seems that it would be mostly for businesspeople or salespeople. In reality, the implications of this book appeal across the board in any profession. If you ever have to convince someone to your point of view, then storytelling may be the way to do it.
The one caveat of the book, which is a minor flaw, which I didn't pick up on when I was reading it on my Kindle, is Guber's incessant name dropping throughout the entire book. Nary a page goes by without him dropping a name and a title of a friend or colleague. In every instance, the name he drops tells a story that illustrates the point, but it certainly is overkill. It wasn't until I bought the book in hardback (wanting to post-it note it and highlight to my hearts content!) that this came to my attention. It's a minor flaw, but noticeable, none-the-less.
Yes, I really bought this book twice. I can't recommend this book highly enough to any professional wanting to move their colleagues forward, or even in your private life, trying to moves friends forward. Our brains are hard-wired for story; this book allows you to take advantage of that ability.
Through telling the stories from his experiences, Peter illustrates that stories have been the game changer between the hits and flops during his career. Here have been my personal favorites:
-How Guber was able to put together the soundtrack for the 1984 Olympics by telling a purposeful story that hit him while he was in Africa
-How Guber was able to get people to tell his story forward while he was a young executive in Hollywood, which eventually led him to being a chief executive
-How Bill Clinton, with one powerful sentence, was able to tell an entire story that inspired Guber to rally his friends behind Clinton's nomination
If you are looking for an extra edge in sales, hoping to be more persuasive when talking to friends/family/colleagues, or you simply want to enhance your repertoire of life skills: TELL TO WIN is a must read. 5 Stars!
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