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Sun Tzu's The Art of War: A 52 brilliant ideas interpretation (52 Brilliant Ideas: One Good Idea Can Change Your Life) (Englisch) Taschenbuch – 18. April 2008

4.0 von 5 Sternen 1 Kundenrezension

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Synopsis

Sun Tzu's "The Art of War" has provided strategists with essential advice on battlefield tactics and management strategies for more than two thousand years. In recent years, "The Art of War" has become a cult book for business leaders and is regarded as essential reading for global entrepreneurs seeking to master strategy. The book has also, unsurprisingly, had a huge influence on military planning both in the East and West. Assuming you don't necessarily have any countries to invade or plan to lay siege to any kingdoms in the foreseeable future author Karen McCreadie interprets Sun Tzu's strategies for the debatably less dangerous pursuit of business.This brilliant interpretation of Sun Tzu's work is not a substitute for the original. Its purpose is simply to illustrate the timeless nature of Master Sun's extraordinary insights by bringing them to life through modern business case-studies. The fantastic format of Karen's work helps to transform the undeniable wisdom contained in the original "The Art of War" into an entertaining accompaniment to one of the greatest books ever written.

Key selling points are: it builds on the reputation of an international bestseller; timeless theories explained and illuminated by use of by 21st century examples; and, gets straight to the essence of the original, brilliant, tried-and-tested theories in an accessible and modern style. In 52 brilliant chapters, the author uses up-to-date examples to reveal the key messages of Sun Tzu's advice, ready for immediate real-world application. Chapters are completely independent of one another so readers can easily dip in and out.

Über den Autor und weitere Mitwirkende

Karen McCreadie is a freelance writer who specialises in ghost-writing books. She formerly worked in marketing and the personal development industry. Karen has written books for multi-millionaire businessmen, CEOs and international speakers on topics ranging from sales, coaching and wealth creation to the mind/body connection and psychological profiling.

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Format: Kindle Edition Verifizierter Kauf
A very good read - ideas and nowaday's examples worthwhile thinking about, even if you don't agree with all of them. Sun Tzu's strategies for business people, highly readable and easy to understand - and all this for free!

I highly recommend this e-book!
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 3.2 von 5 Sternen 12 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen For Big Business, Not Small Business 24. November 2012
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
I am the owner of a small business, employing 10 people. I am always interested in reading about business concepts to help strengthen my knowledge and create a better working environment for my staff. Of course, when I read the title: (Infinite Success), I was hooked.

First I should state that I had a hard time forcing myself to read the book. It was well written and easy to follow, but it was more like homework than enjoyable reading. I probably should have stopped reading it since I obviosly didn't want to.....guess my need to complete a task kicked in!

The book gives a quote from Sun Tzu's The Art of War and then followed with an explanation and numerous examples of corporatations and CEO's applications (or lack there of) of the concept at hand. Many examples were interesting and some will go into the brain as 'fun and useless information' that is great at parties! For example, Gerber tried to get into the African market but failed miserably because many Africans are illiterate and on the packaging of goods, a picture of what is inside the bottle is portrayed. Imagine how gross it would be to see that smiling baby on the label thinking that was in the jar!

I am a detailed note taker when reading educational books but I found I did not bookmark much on my Kindle with this read. Mostly because it didn't apply to me and my sized company.

I also felt like the author would unfairly poke jabs at people that did not share her beliefs. For example, she made fun of President Bush and cited the quote "a supreme lack of intelligence" for really no reason at all. Not really sure why the war in Iraq was discussed in a business book.... I was also a little offended when she quoted Malcolm X at the beginning of a chapter (34) stating: "You show me a capitalist and I'll show you a bloodsucker." Really? In a book about capitalism?

To sum up, this book wasn't a total waste of time however, if you are looking for something to help your teeny, tiny small business, look somewhere else. If you have a few hours to kill on a plane or waiting for an oil change, it is interesting enough to pass the time without a lot of critical thought.
3.0 von 5 Sternen Three Stars 13. März 2017
Von Dheavy - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
ok
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Read this version before attempting the original one! 29. August 2014
Von Michael Marler - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This version highlights the key principles given by the master of war and brings them into the modern board room for consideration. Very well done with useful examples.
3.0 von 5 Sternen Art of War (Infinite Success) 11. Dezember 2014
Von Justin M. - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Decent business related summary of the original translation of "The Art of War". It is a stretch to apply the lessons learned from the original essay to business, but the attempt was honest.
4.0 von 5 Sternen Four Stars 7. Dezember 2016
Von James Bixler - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
great
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