- Taschenbuch: 437 Seiten
- Verlag: Financial Times Prentice Hall; Auflage: 00005 (Juni 2012)
- Sprache: Englisch
- ISBN-10: 0133090396
- ISBN-13: 978-0133090390
- Größe und/oder Gewicht: 21,6 x 2,5 x 27,4 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 784.306 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Style Guide: For Business and Technical Communication (Englisch) Taschenbuch – Juni 2012
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Much more than a grammar and punctuation handbook, the renowned FranklinCovey Style GuideTM helps you:- Produce documents that reflect quality writing standards. - Access more than 110 topics from A to Z, covering everything from document design, graphics, and parts of speech to punctuation, sentence style, and word choice. - Create documents from start to finish and avoid writer's block. - Write effective letters, memos, and resumes with the help of more than 30 model documents. - Design effective, understandable graphics that enhance and convey your message. - Discover and prioritize information. FranklinCovey is a leading provider of leadership, personal productivity, and effective communication workshops. Two programs--Writing Advantage(TM) and Technical Writing Advantage(TM)--help you learn how to write documents that achieve the results you expect. Both workshops feature the FranklinCovey Style Guide. NEW IN THE FIFTH EDITION The most current guidelines on email, information management, and online documentation. Learn how to manage the flood of email coming at you and get results from the email you send. Find out how to add distinctiveness and power to your online presence. Updated best practices for graphics. Here's the best current thinking on visuals for documents and presentation, charts, color, illustrations, maps, photos, and tables, including all-new examples. Guidance on global English.There is a new section on English as a second language for business professionals, as well as updated guidance on international business English. Valuable new insights for knowledge workers.Learn new ways to think and process information better in updated sections on thinking strategies and the writing process, as well as practical guidance for managing projects and meetings. Model documents for today. As email has overtaken traditional business letters and memos, you need new models to follow. See the Model Documents section for updated samples of sensitive emails, reports, proposals, procedures, and resumes. Everything in this fifth edition has been updated to help you meet the communication challenges of the high-tech, high-demand business world of today. www.franklincovey.com
Über den Autor und weitere Mitwirkende
In 1996, Stephen R. Covey was recognized as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers.Dr. Covey wasthe author of acclaimed books, including the international bestseller The 7 Habits of Highly Effective People, which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness. Dr. Covey's most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative. Dr. Covey was co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey's vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world. Dr. Covey held a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He also received 10 honorary Doctorates. He made teaching principle-centered living and principle-centered leadership his life's work. Dr. Covey lived with his wife Sandra in Provo, Utah. He was the father of nine, a grandfather of 52, and great-grandfather of four.
Die hilfreichsten Kundenrezensionen auf Amazon.com
Most of us are overwhelmed by the sheer volume of business correspondence we receive. I'm also shocked at how much of it contains unclear expression of thoughts, atrocious spelling, grammatical gaffes, and misplaced or missing punctuation. Some of the more irritating transgressions include inserting an apostrophe in end of every word ending with the letter S, confusing there, their, and they're, and writing anxious when they really mean eager.
Thankfully, there is a relatively easy and accessible cure for this. The FranklinCovey Style Guide for Business and Technical Communication (5th. Edition) provides an easily understood handbook for answering everyday writing style questions. The book contains both alphabetical and topical indices, making finding the correct reference simple. The focus is on current business usage rather than academic standards, so it seems less stodgy than some volumes. In addition to the basics of spelling, sentence structure and grammar, the book includes sections on document design, use of graphics, and a particularly helpful comparison of problem words that are easily confused and commonly misused, like principal and principle. There is also a great deal of advice on things to avoid, such as excessive use of jargon, acronyms and abbreviations, pomposity, and language that conveys unnecessary bias. Finally, if you are at a loss for where to start the guide includes an extensive selection of model documents which not only provide a template, but explain exactly why the model is laid out as it is, including references to other sections of the book should you wish to learn more.
I've owned previous paper editions of this book, and am pleased to find the Kindle version, which offers the added convenience of portability and content search. I heartily recommend this title for anyone who cares about the image their writing presents. It has saved me from looking dumber than usual on more than one occasion.
I am so glad I purchased this when I did and would recommend. It is definitely a good resource for my virtual library. However, if you are just a student or writer, more interested in grammar/sentence skills side of writing, you could probably get something else for less - there is information in here that you won't need. But for professionals and those expected to engage clients via letters, emails, presentations, reports etc. this should be in your library.
My coworker wrote few FAQs documents for our marketing/advertising campaign. When I edited his work, I noticed there were a lot of passive sentences,design and surface editing issues that we thought were not fitting. Before I submitted the revised FAQs to my boss, I used this book as a reference.
Purchase this book if you can. This book will give you a better understanding on why NOT to do certain things.
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