- Taschenbuch: 246 Seiten
- Verlag: Routledge; Auflage: UK ed. (12. Oktober 2000)
- Sprache: Englisch
- ISBN-10: 0750673559
- ISBN-13: 978-0750673556
- Größe und/oder Gewicht: 15,2 x 1,4 x 22,9 cm
- Durchschnittliche Kundenbewertung: 2 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 283.362 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
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The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (Kmci Press) (Englisch) Taschenbuch – 12. Oktober 2000
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"One of the more interesting and creative management books of the past few years, The Springboard reflects Denning's strong belief in stories as encapsulated knowledge and his own stories about the World Bank are strongly illustrative of his own passion and knowledge. Read it, and learn from it, and enjoy it!" Larry Prusak, Executive Director, IBM Institute for Knowledge-Based Organizations"For me, reading The Springboard was just that, an amazing spring board for better understanding how to bring strategic change to organizations, how to communicate in ways that impact skeptical audiences and in general, how to rethink knowledge management from a customer perspective. It is also the best thing I have ever read on corporate communication." John Seely Brown, Chief Scientist, Xerox Corp, Co-author of The Social Life of InformationWhat is it that makes up such a springboard story? The author vividly and openly shares with us his experiences within the bank and outside as the new knowledge
"The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations" is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy. It provides innovative and powerful tools which can effect organizational change; and, helps organizations share knowledge critical to success in the information economy.Alle Produktbeschreibungen
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I noted at the back of the book that Mr. Denning offered to start conversations with his readers about storytelling. I quickly crafted a first attempt at a Springboard story and sent it to him by e-mail. I was delighted when Mr. Denning took the time to thoughtfully consider my story and raise questions to help me improve the story. From his questions, it was clear that I didn't really understand yet what a Springboard story is.
One of his suggestions was that I consider writing a book like The Springboard, so naturally I had to read this book next. Before completing the book, I found myself with a much more thorough understanding of Springboard stories and how to use stories to launch and achieve organizational change. If I had read The Springboard before crafting the first draft of my Springboard story, I could have avoided many of the errors he so kindly and gently pointed out to me. While The Leader's Guide to Storytelling has all of the elements about Springboard stories in it (along with many other types of essential stories that leaders need to tell), you need more context to appreciate what a Springboard story is. The Springboard gives you that context.
I highly recommend that you read The Springboard, and that you read it before you read The Leader's Guide to Storytelling. You'll make faster progress if you do.
The book has many valuable sides. You learn why stories work well both in terms of how listeners respond to them and the ways in which stories better capture reality than linear, abstract data. You also learn to craft a Springboard story and replace that story as your organization's performance improves in the Springboard subject area. That was one of the important lessons I had missed. My subject for the Springboard story is encouraging people to create 2,000 percent solutions. Yet that activity has gone so far that I need to describe it differently than I did when I first began talking about the subject in the 1990s. I need to build on where it is today as a mainstream activity creating billions in value and improving millions of lives around the world, rather than as the hope for the future based on limited experience that I originally used to describe it.
For most leaders, this book will teach you more about effective leadership than most MBA programs will. Don't miss it!
Here's why. In most organizations, the leader finds it hard to get anyone to do anything differently. The best method is for people to decide that they like the change and want to spearhead it themselves as though they thought of it first. A Springboard story is one of the very few methods for creating that psychological reality. Otherwise, you have to follow the advice of all those management theorists who tell you to hide innovation and change on the periphery and simply repeat yourself constantly hoping someone will eventually get the idea.
If you have to choose between reading Leading Change and The Springboard, take The Springboard.
If you are involved in knowledge management, this book has a second benefit. It describes successful ways of dealing with the many challenges of defining, creating interest in and delivering a helpful knowledge management process into a large organization.
As you read this book, realize that Mr. Denning is describing a special kind of story telling that isn't like what you are used to hearing around the campfire. Think of these stories as more like mini-cases in 50 words or less that point out an advantage that the hearer can quickly appreciate and seize. Once captured in the listener's mind, the listener then fills in the details in a way that makes the idea the listener's own. In this sense, storytelling isn't far removed from the psychology of subliminal suggestions . . . except that there's no subterfuge with these stories.
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Short stories that illustrate a lesson work because they become part of an organization's culture. Given the way our minds work, it's easy to remember a story. Also, any type of lesson can apparently be put into story form.
Admittedly, I at first thought the notion of putting lessons into stories was a little simple or even silly. But once I learned the reasons why this method works, by reading The Springboard, my outlook changed.
It advocates the use of storytelling for leading change and it uses the World Bank as the example. The comparison with greek philosophers and other classic works may sound a bit boring at first but it just gives you more food for thought on why storytelling has been used for such a long time. And it also gives more credibility to the text, you know that this guy is not a hot-shot consultant who is just trying to sell an idea.
One of the best things about the book is that the author also shares what went wrong and what he should have done differently. Very difficult to find such a thing among other business books (they all seem to be claiming to be the silver bullet).
Finally, it is a great eye-opener and can give you some insights on how to use storytelling in your day-to-day activities. If you're into knowledge management, this is a must-have.
There are some positives in the book. If you are involved in knowledge management, you may be able to follow the story a little better. Also, the appendix tells you the essential elements of a springboard story and takes stories in the book and dissects them into those elements. Finally, the book touches both on crafting the story and delivering the story, though neither is treated with a lot of depth.
If you already have experience with storytelling and want a reference on how to apply to business, this book could be useful. However, I would first look for a used copy to purchase.