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Social Media Promotion For Musicians: The Manual For Marketing Yourself, Your Band, And Your Music Online (Englisch) Taschenbuch – 21. Oktober 2013

5.0 von 5 Sternen 1 Kundenrezension

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Über den Autor und weitere Mitwirkende

A long-time music industry veteran, Bobby Owsinski started his career as a guitar and keyboard player, songwriter and arranger, eventually becoming an in-demand producer/engineer working not only with a variety of recording artists, but on commercials, television and motion pictures as well.

Combining his music and recording experience along with an easy to understand writing style, Bobby has become one of the best selling authors in the music recording industry with 24 books that are now staples in audio recording, music and music business programs in colleges around the world, including the best selling “Mixing Engineer’s Handbook,” “The Recording Engineer’s Handbook,” “How to Make Your Band Sound Great,” and “Music 4.0:A Survival Guide For Making Music In The Internet Age.” 

Many of his books have also been turned into video courses that can be found online at lynda.com, and he continues to provide clinics, workshops and master classes at conferences and universities world-wide.

He’s also a contributor to Forbes writing on the new music business, his popular blogs have passed 5 million visits, and he’s appeared on CNN and ABC News as a music branding and audio expert.

Visit Bobby's music production blog at bobbyowsinski.blogspot.com/, his Music 3.0 music industry blog at music3point0.blogspot.com, his Forbes blog at forbes.com/sites/bobbyowsinski/, his podcast at bobbyoinnercircle.com, and his website at bobbyowsinski.com.


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Format: Taschenbuch Verifizierter Kauf
Bobbys Werke sind einfach jedes mal wieder genau auf den Punkt gebracht.
Nicht zuviel, nicht zu wenig, sondern das Wesentliche auf den Punkt gebracht !
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x931acda4) von 5 Sternen 17 Rezensionen
26 von 30 Kunden fanden die folgende Rezension hilfreich
HASH(0x9292293c) von 5 Sternen 5 star "Reviews"??? 17. November 2013
Von Robin Lux - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Most of these 5-star-reviews are obviously fake. come on guys! "owsinski master of getting his point across" he makes sense of it on every page"ideas enabled me to attract more fans than i could have ever imagined'" blah blah. When did the book appear on the market? Like 2 weeks ago? That's all the time s.o. needed to attract more fans around the world than he could have ever imagined??? there's no mentioning of ANYTHING specific concerning the content, not the slightest flaw? Nothing at all worth mentioning besides shiny, catchy phrases like, "no nonsense - just the good stuff!"? those are not reviews.

Reading the free chapter made me doubtful if this book is really a "must-have" vor musicians, it seemed pretty "blah blah" to me. 2 stars for the free chapter and for the publisher paying people to write positive albeit sonsensical reviews.

i want to add that i have and very much appreciate owsinskis "mixing enginieers handbook" which i indeed find informative, understandable and useful. it might still be a good book. but these 5-star reviews made me doubt it more than believe it.

edit:
after i wrote the above text i actually bought and read the book. It's ok, very easy and fast to read, covers different domains of online marketing (e.g. google+, mailinglist, facebook) and gives specific advice on how and when to communicate with fans. that said, it does not go very deep into the matter, most topics are covered with just a few sentences. which is kind of ok, if the specific (though sometimes self-explanatory) advice Owsinski gives is what you look for. But his advice is not very detailed and putting it to use might still pose some problems for people not very well acquainted with the online platformes presented. another minus: there's some popular platforms owsinski does not cover at all, for example bandcamp and soundcloud. in conclusion, easy to read, good for a first impression/ an overview on the topic, hands-on tips for musicians who have never faced the topic online marketing before, but in no way exhaustive - not for people who really want to dig into the matter.
2 von 2 Kunden fanden die folgende Rezension hilfreich
HASH(0x92922990) von 5 Sternen I expected more 21. April 2015
Von Overdrive909 - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I was curious to read what the author wanted to say with it becaufe he has a good reputation from his previous books Mixing-Recording-Mastering Engineer's Handbook.
I didn't liked it, it doesn't say nothing new from what anyone can learn thru word of mouth and internet infos. All it say is quite obvious and most of the time superficially explained. I didn't read even half of it, i got bored! sorry...
HASH(0x92922dc8) von 5 Sternen Insightful 5. Mai 2015
Von Greenhouse - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This book definitely showed me some good marketing strategies to help take things to the next level. It's been on a relatively small scale but the info in the book has boosted my social media presence. The book goes into detail on all the major social media sites, how to best use them and things that turn consumers off. Definitely some very valuable info in this book.
HASH(0x92922db0) von 5 Sternen EXCELLENT! Buy and learn how to be successful from this Pro! 17. Dezember 2013
Von carol cutler - Veröffentlicht auf Amazon.com
Format: Taschenbuch
A must read for everyone- not just musicians! Social media is today's most important marketing platform and Bobby Owsinski has a brilliant understanding of how this media works. By reading you will gain the tools and understand the methods needed to achieve winning success. I highly highly recommend this top-notch well written manual!
HASH(0x91883294) von 5 Sternen This book helped us sell out 2 shows! 10. Juli 2015
Von Robert B. Hudson - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This book helped me out greatly. I learned a lot about social media promotion. It has helped my band with booking and selling tickets to our 40 year reunion show.
heartwood1975.com
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