- Taschenbuch: 247 Seiten
- Verlag: Ibm Press; Auflage: 1 (13. August 2009)
- Sprache: Englisch
- ISBN-10: 0137018908
- ISBN-13: 978-0137018901
- Größe und/oder Gewicht: 15,3 x 1,5 x 22,9 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 1.021.435 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
The Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking (IBM Press) (Englisch) Taschenbuch – 13. August 2009
|Neu ab||Gebraucht ab|
Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.
Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.
Wenn Sie dieses Produkt verkaufen, möchten Sie über Seller Support Updates vorschlagen?
Harness the Power of Social Networking to Promote Innovation and Drive Growth
- A treasure trove of strategic and tactical insights for the business leader
- Provides relevant experience from a host of powerful case studies and compelling business scenarios
- Secrets for avoiding costly mistakes that can cripple a social networking initiative
Über den Autor und weitere Mitwirkende
Maria Azua is vice president of Cloud Computing Enablement, reporting to the IBM CTO of Enterprise Initiatives. She is responsible for the technical implementation, deployment, and operations of the Common Cloud Platform offering and the external development cloud. Her responsibilities include fostering a vibrant and engaged community of ISVs, business partners, and technical communities to develop cloud computing IT methodologies and applications.
Prior to her current role, Maria was vice president of technology and innovation reporting to the IBM CIO. In this capacity, Maria focused on the development of innovative IT solutions and integration of new technologies, and created and managed the Technology Adoption Program (TAP) at IBM, which consists of more than 120,000 employees actively participating in creative innovations. She created and deployed a wide variety of state-of-the-art social networking tools and programs for the enterprise and is an expert in social networking corporate transformation. Her responsibilities also included the creation of the first IBM Green Data Center, the CIO IT infrastructure, and productivity enhancements through innovation.
Maria earned worldwide recognition for her contribution to technology innovation and her business leadership. She was inducted into the Women in Technology International (WITI) Hall of Fame, and named one of the “100 Most Influential Hispanics” by People en Español magazine in 2006. She holds 50 patents and 39 pending patents that span a wide variety of technologies including telecommunications, web servers, Transcoder technology, Java performance enhancements, and data analytics. Maria developed IT solutions for the largest banks in the world and is well recognized for her technical leadership in home-banking solutions.
Maria is an executive with deep technical skills and extensive experience in software development, large enterprise information technology projects, process transformation, and IT operations. She also has extensive experience managing new missions start-ups, acquisitions, application development, infrastructure transformation projects, and solution delivery and process excellence.
Maria is an active participant in community initiatives and multicultural activities and is a leader in the technical community-at-large. The Society of Hispanic Professional Engineers (SHPE) recognized Maria with The Star Award for her contributions and dedication to the Hispanic community. She has a passion as great for social transformation as she does for IT technology.
|5 Sterne (0%)|
|4 Sterne (0%)|
|3 Sterne (0%)|
|2 Sterne (0%)|
|1 Stern (0%)|
Die hilfreichsten Kundenrezensionen auf Amazon.com
The first chapter starts out with how we got here today and then quickly moves into the dawn of the Social Age. This gives the reader a common baseline onto which Ms. Azua goes into her thesis. As she states, and to which the book closely aligns is that "three forces led to the revolution we call the Social Age: information overload created during the Information Age, standardization of technology that has commoditized key conduits of communication such as pervasive devices like cell phone, and low cost two-way Internet communications including wikis and other social technology tools.
The following chapters contain a nice balance of strategies and tactics. Ms. Azua discusses how IBM has become a Thought Leader in the Social Media space. Of course, it is always helpful when you have 400,000 employees for your test pool. She not only discusses the IBM story, but takes the reader through multiple examples of how companies are leveraging social software to improve business performance, such as how Banco Popular de Puerto Rico leverages social networking to interact with its customers.
Ms. Azua has managed to write a book for a wide audience. For the person new to Web 2.0, she lays the groundwork of how we got where we are, and an overview of what is taking place now. For those that have been reading wikis, blogging, and tagging people, this book provides specific examples of how these technologies are being used to provide business value. It is always good to get a reminder that social media provides real BUSINESS IMPACT.
Overall, I found Ms. Azua's book to be a very good read. I would recommend this book to my friends and colleagues.