Consulting may be defined as the art of influencing people at their request. The Secrets of Consulting takes you behind the scenes of that art, explaining in detail why the world of consulting seems so irrational, and some very practical steps you can take to make it more rational. Topics include: Gaining control of change, marketing and pricing your services, what to do when they resist your ideas, and more.
The Secrets of Consulting has been used in dozens of different fields. If you are a consultant, or ever use a consultant, this book is for you. The author draws on his 50+ years of consulting experience to share his secrets about the often irrational world of consulting. "This is a great book. Period! ...this advice is clearly applicable to more than just consulting; it is applicable to life in general." "The book is truly wonderful. A must have!" - Amazon reviews
In this book the author offers a personal tour of the often irrational world of consulting. He chooses a storytelling format, deriving rules, laws and principles from his anecdotes to make the points memorable. His style is informal and personal, the secrets applicable to other disciplines. This book does not tell you how to become a consultant but midst the wit and humour are practical steps to become more effective in this highly competitive profession. Among the topics covered are pricing and marketing your services, keeping ahead of the client, avoiding traps, finding alternative approaches, establishing trust, measuring your effectiveness and dealing with client resistance.