- Taschenbuch: 292 Seiten
- Verlag: New Riders Publishing; Auflage: 2 (29. August 2007)
- Sprache: Englisch
- ISBN-10: 0321503244
- ISBN-13: 978-0321503244
- Größe und/oder Gewicht: 18 x 1,6 x 22,7 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 1.980.460 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
Search Engine Visibility (Voices That Matter) (Englisch) Taschenbuch – 29. August 2007
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Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Über den Autor und weitere Mitwirkende
Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.
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While this book is geared more toward those who are at the beginner SEO level, the information provides a good refresher to anybody who has been performing SEO on an intermediate to advanced scale.
Visibility covers everything you need to know before, during and after you build your site, how to ensure it is search engine friendly, what pitfalls to avoid as well as common-sense techniques that will give you an edge over your competitors.
To ease you through the learning process, Shari has provided substantial visible examples to ensure you aren't left trying to image what she's describing-it's there for you to see! While she utilizes the techno-terms that are common within the industry, Share takes time to explain the terminology as you read (where appropriate) and has also provided a glossary of terms as well.
I felt she spent quite a bit time talking about directory submissions throughout the book, however Shari does not waste her words on this important aspect of search visibility.
I encourage any website owner that is either performing SEO duties in-house or is sub-contracting SEO out to another firm to pick up this book. Visibility will provide you with the information you need to ensure that your SEO work is being performed properly and effectively, regardless of who is doing it. The information you'll receive far outweighs the cost of the investment.
Search Engine Visibility is the first book I've ever seen that acknowledges search engine optimization does not exist in a vacuum separate from the business or philanthropic goals of a website. Search engine optimization should be an integral part of the planning and design stages of any website. It's refreshing to see a publication that emphasizes this.
This book will help you understand what you can do to increase search engine referrals and further your business goals without spamming the engines. [Though if you take everything in this book literally you may be scared that if you put a few words in your meta tags that don't appear in the copy of your page Google will ban your site - that's just not going to happen, but you do put your site at risk if you resort to some of the other Spam tactics mentioned in the book]
You'll learn best practices in:
* Keyword research and selection
* Site design and layout
* Designing search engine friendly navigation systems
* Crafting keyword (and user!) focused copy on your pages
* Improving visibility for search engine "challenged" sites
* Preparing for and doing directory submissions
The section on dealing with directories and directory editors is probably the best write up of the directory planning, submission, and listing process I've ever seen. [This comes from one who has been one of those editors since 99'] It gives you very realistic expectations with respect to getting your site listed in the major web directories. Follow the included guidelines and checklists and you can't go wrong. Chances are, however, it will take a fairly long time for your site to get reviewed and listed unless you expressly pay for an express review.
You won't find the minute technical details of how each engine works in this book and you don't need them. All engines look at the link text and visible copy on your site as well as some combination of title, description, keyword, alt, and header tags. Focus on the basics and you'll do just fine. Keep your eye on your customers; a search engine spider will never buy anything from you.
To round out your search engine optimization/marketing library be sure to pick up a copy of "NetWords", "Persuasive Online Copywriting", and a good book on style sheets (CSS) such as "Designing CSS Web Pages" By Christopher Schmitt or "Eric Meyer on CSS"
For more up to the minute info on search engine promotion pay a visit to the WebmasterWorld forums.
Even so, the book is very worthwhile for anyone new to the subject of search engine optimization. If your budget is limited, however, Peter Kent's book on search engine optimization might be the better advised purchase.