This is the book martial art business consultants don't want you reading. Written by a former martial arts industry insider, Adam Mitchell delivers an overwhelming amount of actionable content for anybody with the desire to run a traditional martial arts school without compromising their integrity or tradition.
In Running A Dojo, you will learn:Why a traditional martial art school cannot follow the business models promoted by the martial art industry gurusHow the martial arts 'industry' is driven by a framework that sharply contrasts the values it's customers are told to promote to their students, and what you can do to avoid the guru trap.How to get focussed on fundamental principles for running a real Dojo and fulfill the expectations of your students and your predecessors.Introduction to principles for running a successful Dojo, regardless of your goalsWhat your Number 1 obligation as a traditional martial art school owner isUnderstanding Core and Shell InfluenceHow your presence influences your DojoThe big myth about Dojo locationHow to layout your traditional martial art schoolHow to correctly design a Dojo scheduleHow to create a curriculum that serves the expectations of your students and martial art heritageHow to grow your school in alignment with your own goals as a martial artistMarketing for a traditional martial art school, effective and affordableHow to team up with your community without selling out on your students or traditionThe power and importance of EnbuHow to create alternative profit centers that benefit your students
how to create an enrollment process that is comprehensive and worksBest practices for how to calculate an appropriate student tuition modelDispelling the myth of contract and membership agreements and protecting your assetsThe power and influence of proper communication with your studentsHow to deal with unruly members and guestsA new paradigm for student ranking, it's importance in the Dojo and how the industry gurus have it all wrongRunning a traditional martial art school in the 21st century, how we must adapt and stay smartHow the internet has leveled the playing field for honest teachers and charlatansUnderstanding the priority of your martial art school's digital contentCrafting value based content for maximum online visibilityWeb marketing basics for a traditional martial arts schoolHow to manage your online reputation and that absolute necessity it must take in your daily routine as a martial arts teacherContent Piracy, you will be robbed. How it's a good thing.
..... and much more.
Adam Mitchell takes the reader through his story, from a struggling martial artist working in a bicycle factory while growing his school, through a collapsed partnership and into the darkest period of his life. It was all for his students and his art. This book is as much a memoir as it is a step-by-step guide for anyone looking to start a Dojo or grow their already existing traditional martial art school without stepping away from their values.