Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.

  • Apple
  • Android
  • Windows Phone
  • Android

Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Kindle-Preis: EUR 50,39
inkl. MwSt.

Diese Aktionen werden auf diesen Artikel angewendet:

Einige Angebote können miteinander kombiniert werden, andere nicht. Für mehr Details lesen Sie bitte die Nutzungsbedingungen der jeweiligen Promotion.

An Ihren Kindle oder ein anderes Gerät senden

An Ihren Kindle oder ein anderes Gerät senden

Facebook Twitter Pinterest <Einbetten>
Retailing Management von [Levy]

Retailing Management 9th , Kindle Edition


Alle 3 Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Preis
Neu ab Gebraucht ab
Kindle Edition
"Bitte wiederholen"
EUR 50,39

Juni-Aktion: Englische eBooks stark reduziert
Entdecken Sie unsere Auswahl an englischen eBooks aus verschiedenen Genres für je 1,49 EUR. Die aktuelle Aktion läuft noch bis zum 30. Juni 2017.

Produktbeschreibungen

Kurzbeschreibung

Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise.

Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.

Über den Autor und weitere Mitwirkende

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001-2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn's, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference. Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University. He is a "Distinguished Fellow" of the Academy of Marketing Science. He has also coauthored Marketing Research (2004, 2007). Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001-2007. Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference. Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Monsanto, McKinsey, Motorola, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 58590 KB
  • Seitenzahl der Print-Ausgabe: 670 Seiten
  • Verlag: BE; Auflage: 9th (20. November 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00I51KMS6
  • Text-to-Speech (Vorlesemodus): Nicht aktiviert
  • X-Ray for Textbooks:
  • Word Wise: Nicht aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #72.836 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Kundenrezensionen

Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Stern

Die hilfreichsten Kundenrezensionen auf Amazon.com (beta) (Kann Kundenrezensionen aus dem "Early Reviewer Rewards"-Programm beinhalten)

Amazon.com: 4.2 von 5 Sternen 26 Rezensionen
5 von 5 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Good customer service however the book came with a note ... 3. September 2014
Von Daniela Visbal - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Good customer service however the book came with a note explaining why it had a different cover which was a bit disappointed as it never said in the product description that I would come with a different cover. I will be comparing its content to make sure is the one I need since it doesn't feel as heave as the one in the bookstore and the texture of the pages is weird maybe it is just me but I am taking it to the bookstore to compare.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great book, Awesome Price! 26. September 2016
Von Doug.apolinario - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Great Book, really good price. Just needed it for the class, glad I could find a rental.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Good Nuff 11. Oktober 2016
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Needed this for school & got it in a timely manner. One random thing is it says not for U.S. sale so I'm not sure if it's supposed to be sold into the U.S.
5.0 von 5 Sternen Five Stars 30. April 2017
Von Lucas W. - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Very easy to read and covers the basics well.
1.0 von 5 Sternen You are better off purchasing this book from somewhere else 20. April 2017
Von janae david - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Do not rent from Amazon. I rented a book for the semester and it expired by March. I paid 88$ for a book that I could not use the entire semester. Also, in order to renew the rental, I had to pay an additional 104$. I am highly upset. You are better off purchasing this book from somewhere else.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.
click to open popover