- Gebundene Ausgabe: 304 Seiten
- Verlag: Harper Collins Publishers (3. März 2008)
- Sprache: Englisch
- ISBN-10: 0007256523
- ISBN-13: 978-0007256525
- Größe und/oder Gewicht: 15,2 x 23,4 x 2,8 cm
- Durchschnittliche Kundenbewertung: 37 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 254.037 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Englisch) Gebundene Ausgabe – 3. März 2008
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'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' Jerome Groopman, New York Times bestselling author of How Doctors Think 'PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.' George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley 'Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.' Daniel Kahneman, Nobel Prize in Economics, 2002 "Predictably Irrational is a charmer -- filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness "Predictably Irrational is going to be the most influential, talked-about book in years. It is so full of dazzling insights -- and so engaging -- that once I started reading I couldn't put it down." -- Daniel McFadden, Nobel Laureate in Economics, 2000 Morris Cox Professor of Economics, University of California at Berkeley "Dan Ariely's ingenious experiments explore deeply how our economic behaviour is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice." -- Kenneth Arrow, Nobel Laureate in Economics 1972, Professor of Economics Stanford University. "A delightfully brilliant guide to our irrationality -- and how to overcome it - in the marketplace and everyplace." -- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin "After reading this book, you will understand the decisions you make in an entirely new way." -- Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association. "This entertaining yet brilliant book helps us recognize the foibles that underlie the decisions we make in our life -- large and small, profound and banal. More than just pointing our mistakes, Ariely helps us understand and appreciate the complex beauty of human nature. It's nothing less than a witty survival manual for the early 21st century." -- David A. Ross Director emeritus, San Francisco Museum of Modern Art and Director emeritus, Whitney Museum of American Art "Dan Ariely is a genius at understanding human behaviour: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds "Predictably Irrational is a solidly scientific, eminently readable, and remarkably insightful look into why we do what we do every day ! and why it's so hard to change, even when we 'know better.'" -- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia "One of the best books this year, or any year. A towering contribution that helps us better understand how much un-thinking we do most of the time, and how to counteract it. Everyone who has to make decisions (and has to deal with decisions of others) must read this book." -- Alan Kay, President of Viewpoints Research, winner of the Turing, Draper, and Kyoto Prizes
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.Alle Produktbeschreibungen
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
Das Buch liest sich sehr unterhaltsam und erklärt z.B., welchen Einfluss soziale Normen haben (warum schenken wir einem Gastgeber Wein oder Blumen statt ihm einen entsprechende Betrag Bares in die Hand zu drücken, obwohl wir nicht wissen, ob er unseren Wein denn wirklich schätzt), warum Placebos wirken (und zwar desto besser, je teurer sie sind), warum uns unsere Besitztümer häufig so viel wertvoller erscheinen als potentiellen Käufern oder warum Angestellte ohne jedes schlechtes Gewissen Büromaterialen mitgehen lassen, aber die Kasse nie anrühren würden. Alles in allem sehr gut geschrieben und mit viel Stoff und Anregungen zum Nachdenken.Lesen Sie weiter... ›
I would like to observe, however, that such experiments have to be taken with a grain of salt when people know that they are experiments or reflect unexpected questions rather than serious looks at on-going behavior in areas where people have a lot of experience. For instance, the book looks at whether and at what price Duke students will sell basketball tickets they have just put a lot of effort into getting. Clearly, there are factors other than profit that motivated the buying in the first place. Most students probably wanted to get lucky and go to the game. Selling a ticket under these circumstances denies the opportunity to go to the game. A ticket broker would make a rational decision about whether to hire students to try get a ticket this way, but a student who does this a few times wouldn't. Study the ticket broker and you'll get more economic behavior. Study the student who wants to go the game and you won't. So why should we be surprised?
I remember being a subject of a lot of these experiments as a student. If the experiment struck me as particularly stupid, I would often feel rebellious and do things to act in noneconomic ways just to prove I was a person. I didn't see that effects like those are being studied here.
If you want to learn about human behavior, I suggest you study all of the motives . . . not just try to understand the economic motives.Lesen Sie weiter... ›
- Why we often pay too much when pay nothing - the power of "Free"
- Why we overvalue what we have
- Why expensive medication works better
- Why dealing with cash makes us more honest
Mr. Ariely shares very private experiences with the reader, not to gain sympathies but to make some points with regard to his research. This gives the book a very personal touch which I never before found in a science book. His language is easy to read for non-native English speakers and only lacks a little bit of the kind of humour and ease you find in books like "Freakonomics". In some places, it may seem that repeats himself and that he could have delivered his message in a shorter way but not to an annoying extent.
There are however, two minor flaws. The first is that the examples are very US-centric and practically all experiments have been made with students of the MIT or similar high rank universities. This does not only make it difficult for the non-American reader to fully enjoy the stories since they are not as close to daily life e.g. in Europe as they are for a US citizen.Lesen Sie weiter... ›
Die neuesten Kundenrezensionen
Das Buch ist klasse. Hat zwar hier und da marginale Logikbrüche bzw er übertreibt etwas, aber insgesamt hat er mit mir die Augen in Bezug auf menschliches Verhalten... Lesen Sie weiter...Vor 1 Monat von Markus Babak veröffentlicht
Es bringt Spaß es zu lesen und ist sehr lehrreich :) Meine Professorin für das Modul Organisation und Personal des BWL Studiums hat mir dieses Buch empfohlen :)Vor 5 Monaten von Eda Y. veröffentlicht
Einfach eine super Lektuere die einen in die Geheimnisse des "irrational human beings" einweiht! Lesen Sie weiter...Vor 6 Monaten von Amazon Kunde veröffentlicht
At the beginning, it looks very interesting and funny but as you will realize at the half of the book, the experiments cannot represent the real market. Lesen Sie weiter...Vor 7 Monaten von Tolga Akman veröffentlicht
I liked how well Dan depicted the rationality of our mind. I wanted to see how/what to overcome them. But may be in the future books. Lesen Sie weiter...Vor 8 Monaten von Jeet Das veröffentlicht
These kind of books should be read by everyone, as they are very informative on matters of great consequence and useful in your daily life. Lesen Sie weiter...Vor 8 Monaten von simonue veröffentlicht
ein tolles buch, das man immer wieder gern in die hand, zum strand oder in die ubahn mitnimmt :) !Vor 11 Monaten von C.Pfeiffer veröffentlicht
came in perfect conditions and very fast, so as for the seller this is good considering during a post office strike.
Still starting the reading though... Lesen Sie weiter...
Ich liebe dieses Buch. Es ist einfach unglaublich interessant. Ich habe es in 2 Tagen verschlungen. Zudem ist es super einfach und witzig erzählt.Vor 11 Monaten von A. veröffentlicht