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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Leadership for the Common Good) von [Elkington, John, Hartigan, Pamela]

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Leadership for the Common Good) Kindle Edition

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Länge: 272 Seiten Word Wise: Aktiviert Verbesserter Schriftsatz: Aktiviert
PageFlip: Aktiviert Sprache: Englisch

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Produktbeschreibungen

From Publishers Weekly

In this what's-next business manifesto, "social entrepreneurs" Elkington and Hartigan run with a quote from playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Using that thesis, the authors argue that the best place to find tomorrow's revolutionary business models is on the unpredictable fringes of the mainstream market. There, they find cases like Jack Sim and his Singapore-based World Toilet Organization, who have ingeniously improved living conditions worldwide (and goosed profits) by, among other schemes, convincing governments and corporations to compete for cleanest public restroom honors. The heart of the book are the case studies, of both for-profit and nonprofit social organizations (many of them in Asian and Indian countries), which are mined for ideas and theories regarding their impact on global markets and local communities. Elkington (The Chrysalis Economy) and Hartigan also give nods to such well-known enterprises as Whole Foods, One Laptop Per Child, and Band Aid, Live Aid and Live 8. Written with a business-magazine style, Elkington and Hartigan's eye-opening work and noble intent-bridging business acumen and social awareness-make a convincing case for unconventional entrepreneurship.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Kurzbeschreibung

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.

Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 738 KB
  • Seitenzahl der Print-Ausgabe: 272 Seiten
  • Verlag: Harvard Business Review Press (5. Februar 2008)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B0044XV706
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen 1 Kundenrezension
  • Amazon Bestseller-Rang: #396.133 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Most books about emerging, improved leadership and management methods capture high points among well known examples that haven't changed in years: Fortunately, The Power of Unreasonable People is a happy exception to that common weakness in being forward looking. As an example, the book ends with a call for filling in what's missing for social entrepreneurs to become an unstoppable force that solves the world's most important and persistent problems.

Who should read this book? Anyone who wants to make a difference in producing a society that provides better opportunities and qualities of life for everyone. If you think you might want to start a social enterprise, you should be reading this book today.

Why do I say these things? I recently sat through four days of conferences at a well-known university where the leading lights among its alumni described what they were doing as social entrepreneurs. I was appalled by what I heard. All but one organization had no larger vision than to slowly build a small effort from foundation grants. If you added up all of the likely results from these organizations, it wouldn't amount to much . . . except to warm the heart strings. Clearly, no major solution problems were going to be improved except in a few locales.

What's more, the leading lights were almost totally unaware of other, more effective methods for how to accomplish similar things. They needed to read this book rather than attend those conferences.

I started writing about social entrepreneurs in 2002, and it was hard then to find examples of superior operating models being used by entrepreneurs (as opposed to attention-getting methods that reporters like to write about) that were affecting over 10 million people. A lot has changed since then.
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