After taking a course at Northeastern University taught by Marc Meyers I decided to read his books. He is very forward thinking and offers ideas coupled with real-world experiences. This book is a must read, right up there with The Goal. As a supply-chain consultant, I give this book to my clients to read.
As the co-author of this book,using this text in teaching at 3 universities, Northeastern, Boston Univ. and U. Of Penn. in their graduate programs, I have come to realize the power of this book's teachings, its rules and tools for robust product platforms and derivative products, goods and services as well as software platforms. We are now in the 4th edition and have published it in Spanish with a Barcelona publisher. Companies that Marc Meyer and I consult with have found it extremely informative and useful. Our follow up book will be an extension of this book, filled with rich examples of applications to goods, services, software and processes. Included will be workshop materials for easy application to the users' unique products and business services. Keep looking....... Al Lehnerd