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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (Business) (Englisch) Taschenbuch – 25. Oktober 2001

5.0 von 5 Sternen 1 Kundenrezension

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Produktinformation

Produktbeschreibungen

Pressestimmen

"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)
"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)
 
"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

Synopsis

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy. One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of knowledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: "Web Marketing Today", "Web Commerce Today", and "Doctor Ebiz".

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Top-Kundenrezensionen

Format: Taschenbuch
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. I wish the book would have been available before I began to build my website. Put your hands on the book and set aside time to read it. It is a really good investment.
Pierre Giguere
The Marketing Brain
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x95378084) von 5 Sternen 18 Rezensionen
10 von 10 Kunden fanden die folgende Rezension hilfreich
HASH(0x95388d20) von 5 Sternen Planning Your Internet Marketing Strategy 28. November 2001
Von Robert Morgan - Veröffentlicht auf Amazon.com
Format: Taschenbuch
If you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. He cuts through the geek talk and practically holds your hand as you learn what to do and what not to do. I am 100% convinced 2002 will be a super year due to what I've learned from Dr Wilson. I am also a paid subscriber to his newsletter for one reason...he gives me info I can't get anywhere else. If he doubled the price of his newsletter I wouldn't blink before I gave the OK to renew my subscription.
18 von 21 Kunden fanden die folgende Rezension hilfreich
HASH(0x950f62f4) von 5 Sternen More than just Internet Marketing, it's about Life Marketing 11. Dezember 2001
Von Betsy Parker - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself.

Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.

Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site.

The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (website) database.

What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.

The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing.
12 von 13 Kunden fanden die folgende Rezension hilfreich
HASH(0x9538b8a0) von 5 Sternen Good Starter Book... 25. März 2005
Von Thom Reece - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Ralph Wilson could be fairly called an "international treasure". His web site and writings have guided many internet marketers to success and prosperity. He is widely consider to be one of the true "good guys" on the net. He has earned that respect.

This book, however, is best called a "newbie" book. Good basic information, but not something that is going to excite or benefit the person who is already beyond the basics.

If, however, you are just starting to dip your toes into the wild ride called "internet marketing", then this book will get you off to a good start.
7 von 7 Kunden fanden die folgende Rezension hilfreich
HASH(0x950f84c8) von 5 Sternen NeSmith eGroup highly recommends..... 8. November 2001
Von S. NeSmith - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Dr. Ralph Wilson does a magnificant job of taking volumes of articles, resources, and customer feedback from his own ecommerce operation, and distilling it down to a very enjoyable book. Wilson teaches the reader how to exploit all the resources of the Internet, while never forgetting sound
business practices. And unlike other business books, Planning Your Internet Marketing Strategy is strengthened by Wilson's own online empire which serves as a constant reference tool for the reader, offering numerous examples of a successful ecommerce operation.
6 von 6 Kunden fanden die folgende Rezension hilfreich
HASH(0x950f8678) von 5 Sternen A Reality Wake-Up... 27. Oktober 2001
Von Mike Grehan - Veröffentlicht auf Amazon.com
Format: Taschenbuch
In the Internet's vast sea of hype, thank heaven we have Dr Ralph Wilson. Planning Your Internet Marketing Strategy is best described as a reality wake-up call. Low on hype and high on facts, this practical guide walks you through the Internet marketing process keeping your feet firmly on the ground. Good, honest advice at a price anyone can afford, from a guy who really does practice what he preaches. ...
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