- Taschenbuch: 326 Seiten
- Verlag: Packt Publishing (27. April 2012)
- Sprache: Englisch
- ISBN-10: 1849518483
- ISBN-13: 978-1849518482
- Größe und/oder Gewicht: 19 x 1,9 x 23,5 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 236.806 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Piwik Web Analytics Essentials (Englisch) Taschenbuch – 27. April 2012
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Über den Autor und weitere Mitwirkende
Stephan A. Miller is a web and app developer, SEO expert, and blogger who lives in Kansas City, Missouri. He was head developer at All About Doors and Windows in Kansas City for six years and was a freelance developer and SEO expert for eight years.
In his career, he has worked with Wordpress, Drupal, Magento, osCommerce, ZenCart, and many other online applications, as well as developing sites from scratch in PHP and MySQL or using the Lithium PHP framework. But this is not all. Because his business was at times a one man show, he knows Linux, Apache, and Nginx well and has developed desktop applications in Python where PHP just won't work. He also knows search engine optimization techniques, web analytics software, and search engine marketing which he uses to promote his own handful of sites. He blogs semi-regularly at http://www.stephanmiller.com about his work.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
The book is not too technical but is certainly not a marketing or manager oriented one. It is a good technical reference for anyone starting with Piwik. Don't expect the book to help you justify the use of Piwik over other alternatives, nor should you expect to learn "how" to do analytics.
While there are still debates about the implications of IT vs Marketing in web analytics, Piwik clearly stands on the IT side and the book clearly reflects that. With requirements for self-hosting, MySQL database handling, installation on servers and such, Piwik is clearly for the technically inclined or organizations that want to bring the technical side of web analytics in-house. The arguments I hear most often to justify a solution such as Piwik are a sense of greater control over the data, customization capabilities and a perception of greater security. I feel those aspects should have been a little better covered in the book.
This book is an excellent introduction to installing, configuring, using and maintaining a Piwik server. Some basic concept of how PHP and MySQL work and interact with one another is helpful, but that kind of goes without saying when dealing with open-source software in general.
The text is clear and concise, with a good balance between description and screen shots (I hate when a book consists of mostly screen-shot - it's like padding a term paper with larger fonts and leading).
I confess we only use the basic features of Piwik at the moment, but I know that when our account team asks for advanced tracking, campaign tracking, or even e-commerce tracking, I'll be able to quickly configure our installation using this book as reference. It even covers the basics of creating your own back-end widgets and documents the API near the end.
All in all, an indispensable reference for anyone who needs to install and maintain a Piwik server.
I have dabbled with Piwik however I was wanting to delve deeper into its capabilities
Couple of reasons for not giving it 5 stars ...
- there are some inconsistencies in the downloadable code examples.
8482_03_code8 is an example of using setCookieDomain and setDomains in Piwik's tracking code. The js code example uses PiwikTracker.setCookieDomain instead of piwikTracker.setCookieDomain, and where this is expanded on further in Chapter8 the code examples both in the book and files uses tracker.setCookieDomain
- In instances where more than one modification to the code needs to be made such as subdomain tracking, I would have liked to have seen a final version of the required code with both the setDocumentTitle and setCookieDomain etc shown. Does the setDocumentTitle need to be added before the setCookieDomain or after the setDomains?
- I would have liked the kindle version to include say a chapter# on each page or some kind of easy indication as to what folder to find the code example in, as I found I was often having to scroll back to see what chapter I was reading and then having to hunt through the relevant readme file to find the code example I was after.
Overall though, this book with it's detailed information and code examples (for the most part) is useful and thorough in the topics it covers. I'm glad I purchased it.