Great approach towards sales
First of all: I really enjoyed reading this book.
In his book Oren Klaff delivers a new approach towards sales and towards winning a deal. Overall I think his book is not only valuable for people who are in sales or who do a lot of pitching, but rather for everybody who has some sort of social interaction with business partners, colleagues etc. – so generally speaking for everybody.
Oren does a very good job in explaining his approach using situations out of his business life. This makes it easy for the reader to transform his approach and ideas towards situations the reader might have encountered himself. He tries to create a holistic concept, which unfortunately sometimes is not fully consistent or maybe not fully applicable for everybody. In my opinion this is however not a problem at all. There are so many good parts to his concept, that every reader can check him/ herself which part of his concept is working in which real life business situation. I think that every reader can pull out some good advices and ideas from this book.
What I liked most about the book is, that finally somebody understood how sales and pitching in the 2010’s is working and that there is another way then doing the often preached Glengarry Glen Ross meets Chet Holmes style hard selling which simply wears out people and doesn’t delivery any true substantial long term success.
This book is for everybody who likes an innovative approach towards winning any deal. 100% worth reading!
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