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Pick Me: Breaking Into Advertising and Staying There (Adweek Book) (Englisch) Taschenbuch – 13. September 2005


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Produktinformation

Produktbeschreibungen

Synopsis

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In "Pick Me", these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights, and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the cliches, this is advertising as it really is.

If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
 
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
* Is advertising right for me?
* How do I build a killer portfolio?
* How do I get an interview with the elusive creative director?
* Should I accept an unpaid internship?
* How do I find the right partner?
* How do I beat creative block?
* How do I avoid burnout?
 
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
 
Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

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Kundenrezensionen

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 4.6 von 5 Sternen 19 Rezensionen
25 von 29 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen What a great book. 26. September 2005
Von Luke Sullivan - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
7 von 7 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Lots of good advices but... 7. Dezember 2010
Von Marie-Ève - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Has all the answers any junior creative could ask 3. Dezember 2009
Von ThisGuy - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great insights 30. September 2009
Von TJG - Veröffentlicht auf Amazon.com
Format: Taschenbuch
As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.
3 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Great preview of the ad agency culture. 18. Januar 2007
Von Tanner Everson - Veröffentlicht auf Amazon.com
Format: Taschenbuch
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
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