"Everyone needs a coach. Yes, everyone! When your car is broken, you take it to a 'car coach' (aka mechanic). If your plumbing is backed up, you call a 'pipe coach' (some people call them plumbers). Whom do you go to if you want to improve how you look, feel, and perform? A Paleo coach. Like Jason Seib. In the same way that mechanics are experts in what ails cars (and, most important, how to fix those cars), Jason is an expert in all things nutrition and strength-and-conditioning. He has learned his craft through years of research, trial, error, and helping people. Whether your goal is weight loss, being a top-level athlete, or just regaining enough youthful vigor to chase the kids or grandkids, I'd like to introduce you to the man who will help you meet your goals: Meet your new Paleo coach, Jason Seib."—Robb Wolf, author of the New York Times bestseller The Paleo Solution
"Let Jason Seib be the Paleo coach in your life to help you cut to the chase and get to the meat of the matter about becoming as optimally healthy as you can possibly be! His nuanced understanding of how to live like our hunter-gatherer ancestors in today's world of iPads, the Internet, and American Idol is sorely needed. Other Paleo books may promise to help you lose X amount of weight in two weeks, but The Paleo Coach offers you much, much more. Jason realizes that it takes a dedicated commitment to implement a lifestyle change and homes in on key principles aimed at delivering big changes in your weight, health, and outlook on life."—Jimmy Moore, Livin' La Vida Low-Carb Blog and Podcast
You're convinced that Paleo is the way to go. And you’re smart enough to know that a major lifestyle change doesn’t come easily. You need intelligent, ongoing support.
That's where The Paleo Coach comes in. Author Jason Seib, a bona fide lifestyle, fitness, and nutrition expert, has helped thousands of people successfully make the same transition. He knows what works and what doesn't-in the gym, in the kitchen, and, especially, in your mind. Few people understand the mechanics of self-change as thoroughly as Seib does. And he brings that wisdom to every page of "The Paleo Coach", guaranteeing that you'll have the motivation you need to keep progressing despite the inevitable obstacles that arise when you try to replace ingrained habits and resist cultural norms. Seib is not content to just tell you what to do--he also makes sure you understand why, so you can make his hard-earned wisdom your own. With the right perspective, it's easier to turn new, good habits into permanent ones.
If you're looking for a practical, holistic, science-based approach that brings together all the aspects of the Paleo lifestyle, this is the book for you. "The Paleo Coach" is indispensable if you're serious about "going Paleo" and sustaining the momentum until your strong, beautiful body is functioning as nature intended it to and you can’t imagine living any other way.