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Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market (Englisch) Gebundene Ausgabe – 1. November 2010

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Pressestimmen

“Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice…”—"Publishers Weekly"

"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice..." "--Publishers Weekly"

.".wealth of business and success savvy is presented concisely and with motivation to spare...perfect resource for helping you." "--New Age Retailer"

."..everything necessary to not only build a successful business but also to build a successful division of a company..." "--Solve Anything with Dr Mark/ Tribune Media Services"

."..takes much of the negative connotation out of the word 'salesperson, ' and he brings integrity, pride, and a results-based system to selling."" --Professional Photographer magazine"

.."wealth of business and success savvy is presented concisely and with motivation to spare...perfect resource for helping you." "--New Age Retailer"

..".everything necessary to not only build a successful business but also to build a successful division of a company..." "--Solve Anything with Dr Mark/ Tribune Media Services"

..".takes much of the negative connotation out of the word 'salesperson, ' and he brings integrity, pride, and a results-based system to selling."" --Professional Photographer magazine"

Klappentext

Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with "Now, Build a Great Business!" This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to: - Become a great leader -- and get extraordinary results from everyone around you - Develop a great business plan -- and structure your company to maximize every resource - Surround yourself with great people who are motivated to give their best - Offer a great product or service -- identifying exactly what your market needs - Design a great marketing plan -- and position your business as the preeminent provider - And much more! You'll find no theory here--just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on. So while your competitors duck and cover--cutting costs and slashing personnel--it's wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again. Mark Thompson, coauthor of the bestseller "Success Built to Last," is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the "Midas touch." He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University. Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling "How the Best Leaders Lead" and "Eat That Frog," and the author/narrator of many popular audiocassette programs.

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Von Thomas Kessler am 19. Dezember 2010
Format: Gebundene Ausgabe Verifizierter Kauf
one of the very few excellent books that have been published on true entrepreurship - terrific book - i can highly recommend it and have given it away as christmas present
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x9150f5a0) von 5 Sternen 26 Rezensionen
23 von 26 Kunden fanden die folgende Rezension hilfreich
HASH(0x91412b70) von 5 Sternen Now Buy This Book 9. November 2010
Von Mark Goulston - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything.

A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions):

1. Where are you now? What is your current situation?
2.How did you get to where you are today?
3. Where do you want to go from here?
4. How do you get from where you are today to where you want to be in the future?
5. What obstacles will you have to overcome? What problems will you have to solve?
6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?

As well as the evergreen advice from Peter Drucker's Five Questions:

1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results are you trying to accomplish?
5. What is your plan?

If you only bought and read one book this year on how to become successful, this should be it.

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Get Out of Your Own Way at Work..., &Help Others Do the Same Conquer Self-Defeating Behavior on the Job - 2005 publication
8 von 9 Kunden fanden die folgende Rezension hilfreich
HASH(0x9141893c) von 5 Sternen Focusing on the Customer 8. November 2010
Von Theresa - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I appreciate this book because it includes practical action steps to attract customers and keep them interested and engaged. The focus is really on what the customer values.

I work for a nonprofit organization and the content was 100% applicable: how to best concentrate time, money and resources on the most successful services and programs; and how to create a culture of "continuous improvement."

Very rarely do we talk about "how to be" - the focus is usually on "what to do." This book blurs that line, giving equal importance to being a leader of character and a proactive doer.
4 von 4 Kunden fanden die folgende Rezension hilfreich
HASH(0xa2b5e6f0) von 5 Sternen A wealth of rock-solid, albeit sometimes unconventional wisdom 14. Dezember 2010
Von Robert Morris - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
If there is another volume published in recent years that provides more and better practical ("meat and potatoes") business advice than does this one, I am eager to know about it. Mark Thompson and Brian Tracy focus almost entirely on the most important "what" and the most effective "how" with regard to "building" both a great business and a great career in business, doing so one step at a time.

There are no head-snapping revelations among the seven "ways" to which the book's subtitle refers, nor do Thompson and Tracy make any such claim. It is important to remember Thomas Edison's observation, "Vision without execution is hallucination." A separate chapter is devoted to each of the seven, explaining HOW to

o Become a great leader
o Develop a great business plan
o Surround yourself with great people
o Offer a great product or service
o Design a great marketing plan
o Perfect a great sales force
o Create a great customer experience

With all due respect to becoming "great" and achieving "greatness," there is much to be said for the value of information, insights, and advice that will help business leaders and their companies to become better. In fact, as the Japanese word "kaizen" correctly suggests, improvement is a process, not a destination, and should be continuous.

I presume to suggest that readers think of Thompson and Tracy as their personal business coaches and mentors, as "travel agents" for that journey, and to think of this book as an itinerary for a series of initiatives and experiences during a journey that includes encounters with exemplary organizations and their executives such as Best Buy, Ford Moor Company, GE, General Motors, Charles Schwab, and Southwest Airlines.

Yes, all of these are huge global corporations but the lessons to be learned from them are relevant to any organization, whatever its size and nature may be. For example, Cuadra Boots in central Mexico that Thompson and Tracy also cite as an exemplar because of "four essential lessons in product quality and innovation" that the Cuadra brothers and others have had to learn before mega-success [a relative term, to be sure] was possible." They are:

1. Don't follow the leader.
2. Create exclusivity.
3. Keep in continuous customer contact.
4. Testing takes you from good to great (or at least to better)

Thompson and Tracy make excellent use of questions throughout their narrative, offering a "checklist" at the conclusion of most chapters that challenge their reader to think about what must be done and how to get it done. They also include excellent questions posed by others, such as Peter Drucker (Pages 49-5) and Fred Reichheld (Pages 108-110) that also focus on what is most important as opoosed to what is merely urgent. All effective leaders ask the right questions and they tend to remain the same. Here are five from Drucker: What is your mission? Who is your customer? What does your customer value? What results are you trying to accomplish? What is your plan?

My person favorite among Drucker's quotations is this one: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all." Asking the right questions will help to avoid making that mistake. Here are two more from Reichheld, both very important: "Based on your experience with us, on a scale of one to ten, would you recommend us to others? Then, whatever score you receive, if it is less than a ten, you immediately follow up by asking: What would we have to do to earn a ten from you?"

It is easy to ask questions but sometimes very difficult to know what the right questions to ask are. Thompson and Tracy help the business leaders who read this book to do that and, better yet, they help them to obtain the right answers and then to understand how to respond effectively to them.
5 von 6 Kunden fanden die folgende Rezension hilfreich
HASH(0x9141ab10) von 5 Sternen Actionable advice for all generations of leaders 15. November 2010
Von Joan Snyder Kuhl - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Now Build a Great Business is the perfect combination of inspiration and expert advice. The tools and thought provoking questions provided by Mark Thompson and Brian Tracy make it easy to create a plan for success in any business... and at every level of leadership.

The 7 steps are helpful at any stage in your career as you define your business strategy and areas of focus. I would highly recommend this book to my peer group with 10-15 years of work experience as a good foundation for a new manager looking to influence and contribute to their organization's vision. The inspirational stories will encourage you to take action and serve as case studies to drive home the book's approach to success.

If you are an entrepreneur on cusp of launching your business or someone who finds ways to innovate in an organization, this is your playbook!

Joan K. Snyder
Senior Manager, Forest Laboratories
2 von 2 Kunden fanden die folgende Rezension hilfreich
HASH(0x9141acc0) von 5 Sternen Great specific tips! Well worth the purchase! 22. Februar 2011
Von Mark Hunter - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Having read numerous books by Brian Tracy over the years, I was naturally drawn to his newest book. I admit, though, I had never heard of the co-author, Mark Thompson. After reading the book, I am not only going to continue reading any book Brian Tracy writes but also any book by Mark Thompson.

Now here's what makes the book good. Part way through the book, I concluded what I was reading was a how to consulting manual for small and medium size businesses. There are numerous books available today written by the big names in consulting that all talk about how large companies need to reinvent themselves or how large companies have reinvented themselves successfully. All of this is good, but if you're running a small or medium size company, it leaves you wondering exactly what you should do.

This book finally shows you what you can do. An example is the six key questions the authors say you should ask yourself regarding strategic planning. The questions work because they're not so lofty you ask yourself if they apply to you. Another section of the book deals with how to motivate people and the importance they play in your company. Still another section explains why customer feedback is so important and how you can go about getting it. These are just three examples as to how the book can benefit the reader. The topics are clear, concise and practical.

If you're asking me who should read this book, the primary audience is the small or medium size business owner or the manager or leader who works in a small or medium size company. Second audience is any salesperson or person who spends any amount of time dealing with small or medium size businesses. Both of these groups can use this book to either help them run their companies better or understand better how to provide their customers with keen insights to strengthen their business and in turn be a better customer.
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