- Taschenbuch: 144 Seiten
- Verlag: Addison-Wesley Longman, Amsterdam; Auflage: First Printing (Juli 1994)
- Sprache: Englisch
- ISBN-10: 1566091594
- ISBN-13: 978-1566091596
- Größe und/oder Gewicht: 17,8 x 0,8 x 27,2 cm
- Durchschnittliche Kundenbewertung: 56 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 152.463 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
- Komplettes Inhaltsverzeichnis ansehen
The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice (Englisch) Taschenbuch – Juli 1994
Kunden, die diesen Artikel angesehen haben, haben auch angesehen
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.
Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.
Wenn Sie dieses Produkt verkaufen, möchten Sie über Seller Support Updates vorschlagen?
Subtitled Design and Typographic Principles for the Visual Novice, this book is for anyone who has to design a newsletter, job ad, flyer, business card, memo, report or whatever, but has no idea what separates good design from bad. Except, of course, that the first looks clear, professional, sophisticated and right, and the second is an ugly, unreadable mess.
Robin Williams has an easily readable style and manages to communicate sometimes complex and sophisticated concepts simply and directly. She rightly assumes that, though most people can recognise bad design when they see it, they don't know why it's bad and are therefore powerless to fix the same problems in their own work.
The bulk of the book is given over to explaining how, by sticking to four basic design principles--contrast, repetition, alignment and proximity--you can eliminate design gremlins from your work. In searching for a memorable and appropriate acronym for this principled approach, Williams admits she was only semi-successful.
The second half of the book deals with how to use type. Once again the approach is to explain simply, directly and with illustrated examples how the relationship between typefaces is defined.
As a college teacher, Williams can't resist the temptation to dot little quizzes, tests and mini-projects throughout the text. These are mostly good fun and reinforce what you've read, though even if you decide to ignore them they won't spoil your enjoyment of the book.
The Non-Designer's Design Book is the kind of book you could read in your lunch break. Its attitude is more "sketch in the margin with a pencil", than "complete the projects on the CD". It would be an ideal primer for anyone starting a design course, as well as those who want to improve the look of their memos. --Ken McMahon
Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.Alle Produktbeschreibungen
Derzeit tritt ein Problem beim Filtern der Rezensionen auf. Bitte versuchen Sie es später noch einmal.
i found this book to be straightforward, simple, quick to read, and very useful. the same day i got it, i was able to use the principles to improve the design of my web page immediately in significant ways! my only beef with the book is that it didn't take me far enough. i would have liked to get a lot more of the same! someone who has some background in graphic design would probably not get too much out of the book, but i would reccomend it to those without any formal training as a good starting point.
No, you will not become an award-winning graphics designer after one read, but your understanding of principles, and your ability to apply them will increase dramatically. An extremely worthwhile investment for the beginner who needs to suddenly improve his design skills.
Coming from that background, I read this book for a class I took at the University of Maryland College Park called "Editing and Document Design." I found the book a very good guide to design, very concise, and very effective with explaining principles of design.
My one big complaint about the book is that Williams is often too blunt with her advice. Otherwise, it would have gotten a full five stars.
I also am preparing to purchase her new book "The Non-Designer's Web Book : An Easy Guide to Creating, Designing, and Posting Your Own Web Site" without hesistation.
The design of the book assists in illustrating the principles described within, the author presents the information in a logical well thought out fashion.
I would recommend (and have) this book to engineers and other technical individuals who are faced with the need to produce web sites and other design oriented projects.
I like many others have the technical expertise to produce HTML, cgi, perl and java - I just needed someone to help bring my site ideas and design principals into focus.
I guess it's like having a professional designer on call, except you can't beat her rates. If you are looking for a great book on typography along with some basic design information then this book is for you.
I've had more success with this book than with any of my other $50 - $70 manuals describing website design.
I could go on but I think you get the general idea. This is a good investment.
Feel free to email me if you find anything half as good! firstname.lastname@example.org
As to the _content_ of the book, my opinion is that it is essential reading. I don't know how many times I've referred other folks to the basics of design she taught me in this book. Well-illustrated examples drive home the fundamentals that you will carry with you to every form of communication you prepare: be it a letter, a web page, a brochure, or a hand-written sign for a garage sale.
The personal computer and Internet are ushering in a new age of democratization, communication for everyone. Thank god Robin is willing to help us do so with some sense of grace and style. Combine this book with "The Mac (or PC... choose your flavor) is Not a Typewriter" and join the battle against mediocre design!
Möchten Sie weitere Rezensionen zu diesem Artikel anzeigen?