am 26. September 2005
Für Kenichi Ohmae sind alle Bestrebungen die Globalisierung aufzuhalten vergebene Liebesmüh. Seiner Meinung nach leben wir bereits in einer borderless world". Durch die zunehmende Durchlässigkeit vieler nationaler Grenzen, teils aufgrund internationaler und bilateraler Abkommen, teils aufgrund des technischen Fortschritts in den Kommunikationstechnologien, sind die wichtigsten Geschäftsfaktoren (The Big Cs") weltweit vorhanden: communications, capital, corporations und consumers.
Aus seinem breiten wissenschaftlichen und praktischen Hintergrund skizziert Ohmae die Grundlagen und Dynamiken einer Welt nach der Globalisierung. Er bietet mit The Next Global Stage einen praktischen Ratgeber für Unternehmen, Politik und Individuen, die sich den Aufgaben einer post-globalen Welt stellen wollen oder müssen.
Ohmae schildert die Welt und die Entwicklungen auf der globalen Bühne" in Form eines Theaterstückes und unterteilt es in die Abschnitte The Stage, Stage Directions und The Script.
Im ersten Abschnitt beschreibt er die Bühne" auf der das Theaterstück spielt. Er beschreibt detailliert und mit volkwirtschaftlichem Fokus:
- die Entwicklung, Verbreitung und wirtschaftlichen Folgen der PC-Technologie,
- die Öffnung des Eisernen Vorhangs" und die Folgen des dadurch ermöglichten nahezu globalen Informationsaustausches und
- das Wachstum der region states", wie Irland, Finnland und die prosperierenden regionalen Wirtschaftszentren in China und Indien.
Vor dem Hintergrund dieser Entwicklungen proklamiert er The End of Economics" in ihrem klassischen Sinne. Er argumentiert, dass die nationalökonomischen Theorien von Smith, Ricardo und Keynes für das neue Stück" auf der Weltbühne keine Lösungshilfen mehr böten und beweist dies anhand der globalen Finanz- und Informationsflüsse, welche de facto vor nationalen Grenzen nicht halt machten und somit als Steuerungsmittel nationaler Ökonomien versagen.
Im zweiten Abschnitt des Buches, den Bühnenanweisungen", beschreibt Ohmae die Folgen, die aus diesem neuen Paradigma für die politischen und wirtschaftlichen Akteure in den Nationalstaaten resultieren. Dazu gehören:
- der Machtverlust der politischen Instanzen, insbesondere der zentralstaatlichen Lenkung,
- die nachlassende Bedeutung der Nationalstaaten, zugunsten der Entwicklung von region-states"
- und der Aufbau von dezentralen regional orientierten Machtstrukturen.
Im dritten und letzten Abschnitt schreibt Ohmae das Drehbuch für das neue globale Theaterstück und gibt Regieanweisungen für die postglobale Welt. Er schickt voran, dass dieses Drehbuch von seinen Hauptakteuren erfordere, ihre Art des Denkens und Handelns umzustellen. Dies beträfe sowohl Individuen als auch Institutionen, gleichgültig ob es sich dabei um Unternehmen, Gewerkschaften, Investoren oder regionale und nationale Regierungen handle.
Das Buch ist mit seiner Vielschichtigkeit und der gelungenen Vernetzung von technologischen, volkswirtschaftlichen und politischen Inhalten interessant für alle Personen, die sich berufsmäßig mit wirtschaftlichen und organisationalen Veränderungsprozessen befassen. Darüber hinaus sollte es aber auch Pflichtlektüre für politische Entscheidungsträger sein.
am 29. Januar 2006
“I have been rehearsing the arguments that from the backbone of ‘The Next Global Stage’ for more than two decades.” K. Ohmae writes, “My previous books, including ‘The Borderless World’ and ‘The Invisible Continent,’ examined many of the issues I am still exploring. Ideas, as I say, do not emerge in a state of perfection. In its genesis, ‘The Next Global Stage’ has been shaped by two forces. First, it bears witness to changing circumstances. Over the last two decades, the world has changed substantially. The economic, political, social, corporate, and personal rules that now apply bear scant relation to those applicable two decades ago. ‘Different times require a new script’…The second defining force behind ‘The Next Global Stage’ is that, over the last 20 years, I have witnessed some of the pioneers of the global economy firsthand. One of the first business leaders to be sympathetic to the notion of the truly global economy was the former CEO of Smith Kline Beecham, Henry Wendt. He saw cross-border alliances as a potential savior for the American pharmaceuticals industry and recognized that internationally based strategic alliances would become important, if not vital…Another early pioneer of the global economy was Walter Wriston, former chairman of Citibank. He saw globalization as an imperative not because of management or business theories, but because of technological breakthroughs. He prophesized that competition between banks would no longer be based on banking services, but on acquiring better technology. Effectively, the company able to make decisions quicker, often in the fraction of a nanosecond, would be the winner…Yet another business leader who was ahead of this time was Akio Morita, co-founder of Sony. The original business was called Tokyo Tsushin Kogyo or Totsuko (TTK). This name, even in its abbreviated form, was too difficult for Western markets. So Morita came up with the four-letter Sony to represent the quality of sound from his transistor radios. For Morita, the world was one big market, with few or no barriers. He thought big but was no megalomaniac. He famously advised companies to ‘Think Globally, Act Locally’…These visionaries shared many of my views about the then-emerging global economy, explained in such books as ‘Triad Power’ and ‘The Borderless World.’ I was fortunate enough to exchange views with all three of them and many others in the mid-1980s and beyond. However, discussions on the importance of the region-state proved more elusive and troublesome. I had to wait until the developments within China post-1998 to gain any sort of useful practical perspective on this issue…’The Next Global Stage’ makes sense of the world as I see it. Twenty years ago, globalization was a term, a theoretical concept. Now it is a reality. ‘The Next Global Stage’ is part of a process of understanding the new rules that apply in this new world – and often, there aren’t rules to adequately explain what we now experience on a daily basis. İt is not an endpoint, nor is it a beginning, but I hope it is an important step forward for companies and individuals, as well as regional and national leaders (from the Introduction).”
In this context, Kenichi Ohmae divides this excellent study into three parts:
I. THE STAGE: This part looks at some of the areas of explosive growth and identifies some of the characteristics of the global economy. It then looks back at the birth point of this new era. This part end with an examination of the failure of traditional economics – and economists – to make sense of the global economy.
II. STAGE DIRECTIONS: In this part, Ohmae examines the major trends emerging on the global stage. He explores the development of the nation-state and the dynamics of what he calls region-state. He goes on to introduce the idea of platforms, such as the use of English, Windows, branding, and the U.S. dollar, as global means of communication, understanding, and commerce. Finally, he explores what parts of business have to change in line with the emerging economy. These include business systems and processes and products, people, and logistics.
III. THE SCRIPT: In this part, he provides analysis of how these changes and trends will impact governments, corporations, and individuals. He looks at some of the regions that might be the economic dynamos shaping the world beyond the global stage. Finally, he revisit his book, ‘The Mind of the Strategist,’ and think through the need for changes in the frameworks used in developing corporate strategy on the global stage.
As a final point, Ohmae says that “I hope this book helps you develop some feel for the new global economy, the coming shape of the geopolitical maps of the future, the key levers corporations can pull, and the dynamic business domains we can tap. Now it is your turn to climb up onto the global stage and perform (p.272).”
I highly recommend this excellent study.
am 12. Dezember 2005
This book is part reflection and part promotion. Author Kenichi Ohmae not only reflects on the course of globalization, but also takes the time to promote his distance-learning business and spotlight some of his friends. Ohmae, recently named advisor to Liaoning Province, particularly praises the province's former governor. Some of Ohmae's reflections are valuable bedrock information about globalization, but some seem curiously dated. He describes how surprised he was when he learned that people with whom he was dining had "Googled" him and could speak knowledgably about his life and work. He explains how capital moves unimpeded around the world, notes that ATMs and credit cards are important new mechanisms, and introduces a new business class whose members attended similar schools and all speak English. He teaches that regions should not cut themselves off from the flow of international capital and ideas, but instead should tap into it. Japan should be less protectionist and less centralized. And, yes, China is growing rapidly but treats workers horribly. We recommend this book to those who are new to globalization and need a prompt understanding of these fundamentals, plus ample background information and a bonus of more sophisticated interpretive insights (just not enough of them).
Whenever I meet top corporate strategists for the first time, Kenichi Ohmae's books always come up. Someone will ask, "Which one do you like best?" With The Next Global Stage, my answer has changed to this book. For those who want a more conceptual version of The World Is Flat that applies to future company and government decisions, The Next Global Stage is a good choice.
Mr. Ohmae makes several important arguments that will stimulate your mind for years to come.
1. Business decisions must be considered in terms of four dimensions in today's borderless world: communications, capital, corporations and consumers. This new perspective replaces his famous three c's in The Mind of the Strategist (competitors, the company and consumers).
2. The proper geographical entity to consider for decision making is a region rather than a nation state or a trading bloc. Such an entity will usually have at least 10 million people in it and will usually be part of a country.
3. Competitiveness is enhanced by expanding up and adding more common platforms (such as Windows, the Web, English, credit card systems, influential paradigms, and parallel educational backgrounds) whether as a company or as a geographical region.
4. Paradigms for making national political and economic policy are obsolete because they do not encompass solutions and money flows involving other countries. The new reality is here, but the paradigms to address the reality are not.
5. The borderless world has changed the tasks of political and business leaders in ways that most leaders are ignoring to their peril.
The book is enriched by a variety of perspectives involving geographic regions and countries that have prospered where success could not be assumed (such as companies in Sweden, Finland, Singapore, Dalian in China, the Multimedia Super Corridor in Malaysia, and Ireland) and which regions have the potential to become such prosperity centers in the future (especially in Asia and the Baltic). Mr. Ohmae is a strategist . . . and also an entrepreneur. His examples of own businesses enliven and illuminate his points in ways that considering Dell cannot do alone.
Regional politicians and CEOs will find that they can use this book to help decide which questions and issues they should be addressing. Although it's not clear what exactly has to be done, the result will be more agile responses in terms of amending business and political models to fit the shifting environments than would otherwise occur. As someone who advocates continuing business innovation in The Ultimate Competitive Advantage, I was pleased to see that Mr. Ohmae reaches the same conclusion in The Next Global Stage.
For those in Europe and the United States who are new to thinking about global competition and global supply chains, this book will be an essential primer to help acquire the insights needed to prosper over the next decade.