- Gebundene Ausgabe: 320 Seiten
- Verlag: Jossey-Bass; Auflage: 1 (27. Dezember 2013)
- Sprache: Englisch
- ISBN-10: 1118561457
- ISBN-13: 978-1118561454
- Größe und/oder Gewicht: 15,2 x 2,8 x 22,9 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 242.897 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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Network Advantage: How to Unlock Value From Your Alliances and Partnerships (Englisch) Gebundene Ausgabe – 27. Dezember 2013
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"With detailed and thoroughly researched case studies, the authors - Henrich Greve and Andrew Shipilov of Insead and Tim Rowley of the Rotman School of Management in Toronto - show how to take a more systematic approach to the portfolio of networks and alliances in which businesses find themselves" (Financial Times, January 2014)
"All-in-all, Network Advantage is an essential read for start-ups and seasoned entrepreneurs alike." (Elite Business, January 2014)
"...a highly readable book - not just a serious academic text. You can pick it up, browse a few pages and then leave it for a day or two; so easily digested on a daily commute." (B2B Marketing, April 2014)
"Companies' connections to other firms--their network of alliances--matter for economic success. In this practical, jargon-free, evidence-based book, three experienced scholar/educators provide practical tools to understand your company's network positioning and what to do to build webs of relationships that provide competitive advantage and economic value."
--Jeffrey Pfeffer, Professor, Graduate School of Business, Stanford University and co-author of The Knowing--Doing Gap
"Network Advantage presents compelling ideas and is a must-read. It articulates three different perspectives to think about a firm's network advantage and shows how a firm can maximize the value of its alliance network. The book is filled with theoretical and practical insights on the topic and offers captivating case studies to illustrate its key points. It is fun to read. I highly recommend this book."
--W. Chan Kim, the BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute
"In this eminently researched book, the authors show how executives and entrepreneurs alike can unlock the value of alliances. And the book comes with some 'secrets' to success that most managers overlook. Every CEO, executive and entrepreneur who are collaborating with other firms ought to read this book."
--Morten T. Hansen, Professor at the University of California at Berkeley, author of Collaboration and co-author of Great by Choice
"Don't compete alone! Network Advantage provides a fresh perspective on how all firms can benefit from their alliances and partnerships. The authors seamlessly integrate academic research and real-life examples into a practical step-by-step guide for unleashing the power, information and cooperation advantages available in networks. A must-read for thoughtful executives and entrepreneurs alike."
--Stein Ove Fenne, President, Tupperware U.S. and Canada
"Having the 'right' business network is everything for a company's success in Asia and worldwide. With its rich cases and practical tools, this book is an indispensable guide for a thoughtful executive on how to design, build and manage a network that will make your firm globally competitive."
--Yong-Kyung Lee, Former CEO of Korean Telecom, Member of the Korean National Assembly
"Alliances and partnerships, in their various formats and guises, are the bridges that allow businesses to thrive in their ecosystems by leveraging each other's strengths. The authors show how those bridges, when used appropriately, can help your firm create an alliance network to enhance your business power. This book contains many examples and models to help you shape your own alliance strategy in a world of ever-increasing co-opetition."
--Ricardo T. Dias, Strategic Alliances Director, Hewlett Packard (HP) Software, Asia Pacific & Japan
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Network advantage as competitive weapon is based on information, cooperation, and power. A key overarching framework is three different lenses applied to network advantage. The first degree of network advantage concerns the complementarity and compatibility of direct alliance partners. This is the focus that most managers and practitioners take when forming and executing alliances. However, Greve, Rowley and Shipilov help us to zoom out to look at the bigger strategic picture of how network advantage can lead to competitive advantage and superior performance. In particular, the second degree of network advantage concerns what type of configuration a firm’s alliances take. In particular, the authors help us to understand which role hub-and-spoke, integrated, or hybrid portfolios play in network advantage. One nice take-away is that hub-and-spoke alliance portfolios are more helpful in creating breakthrough innovation, while integrated alliance portfolios are more useful in incremental innovation. The authors walk the reader through the advantages and disadvantages of each alliance configuration. There is no absolute best configuration, it all depends on the strategic goals of the company. Finally, zooming out even a bit further, the third degree of network advantages stems from the benefits that come to your firm from the status of its alliances partners and the status of their partners.
Overall, while the market on advice how to achieve competitive advantage is crowded with often redundant and “stale” ideas, Network Advantage provides a truly fresh perspective on how to achieve superior performance along a host of dimensions (innovation and financial, etc.). With its deep insights based on rigorous research combined with extensive practical teaching experience and immensely useful toolkit, this book is a must read and must use handbook not only for MBAs, but also for any practitioners involved in partnerships as well as providing a cutting edge introduction to this important topic for scholars. I highly recommend Network Advantage! (which I read in one sitting, and tremendously enjoyed it)
In discussing the Alliance Portfolio Configuration, the authors provide a thorough description of closed and open ended ties and when they are most advantageous. The example which compares and contrasts the alliances of Sony and Samsung offers the reader a very relatable case, as these are companies that most people have become familiar with. It is worth mentioning that the book goes over the concept of status excessively, as it very closely parallels status with brands that are encountered in peoples’ everyday lives. How these concepts can be applied to Alliance Portfolio Configuration are mentioned, however a more in-depth analysis would have been more beneficial to the reader, rather than explaining concepts they are already familiar with. It should be assumed that anyone researching this topic is familiar with basic concepts such as a firm’s brand and status.
Network Advantage describes the need and benefit for companies to form a network of alliances with their customers, suppliers and competitors. It explains how the network can provide firms with three key advantages: superior information, better cooperation and increased power. The book also shows readers how the cognizance of these three advantages will help a company get the most out of its existing networks while helping it emerge as a leader in the business world. The authors also explain theoretical concepts and tie them practical examples to highlight key points. A great job is done by providing us with useful tools that help the reader understand the current status of the company’s network position as well as what can be done to build networks of relationships to realize competitive advantage. They demonstrate how the bridges of alliances and partnerships can be used appropriately to one’s own advantage in a world of ever increasing competition.
Using extensive research and author experience, authors go into great depths explaining how firms can grow and leverage alliances to create a network advantage. They provide unique insights using detailed real-life leveraging examples to demonstrate how and why forming alliances can help a firm realize it’s first, second, and third degree network advantages. I appreciated the diversity of the firms used in the examples given, which not only include successes of firms benefiting from network alliances, but also the failures of firms who were unsuccessful in leveraging their alliances and realizing superior performance. The authors did a tremendous job in providing us with comprehensive insights about the diverse network alliances such as hub-and-spoke and integrated alliance while helping readers understand which alliance portfolio to implement, by taking into account the goals of the firm, the culture around the firm, and the market it serves. Overall, Network Advantage has proven to be quite an insightful read, enclosing practical tools and insightful recommendations on best management practices when forming a strategic alliance.