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Mass Customization: The New Frontier in Business Competition (Englisch) Taschenbuch – 1. Mai 1999

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"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.


The mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works; in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater variety and individuality in their products and services at desirable prices. New ways of managing, together with new technology, enable savvy businesses to provide each customer with the attractive "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Companies that have discovered and successfully implemented mass customization are swiftly outpacing their competitors in gaining new customers and achieving higher margins. Among the firms that are leading their industries to this new frontier are McGraw-Hill, which can deliver custom-made classroom textbooks in quantities under 100 copies; Motorola, which can manufacture any one of 29 million variations of pagers within twenty minutes after receipt of order; and TWA Getaway Vacations, which offers custom-designed tours at the same price that others charge for standardized group tour packages. Pine explains mass customization in its historical context. He reviews the history of production in America, demonstrates why mass production cannot work in industries experiencing upheaval, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentaryon when and how managers in both service and manufacturing industries can make the crucial transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and he shows managers how to analyze their own industries to determine if they should shift to mass customization. The term "mass customization" was coined by Stan Davis in his 1987 book, Future Perfect. Joseph Pine has documented its place in the continuum of industrial development and mapped out the management implications for firms that decide to adopt it. -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe.

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Von Ein Kunde am 8. November 1998
Format: Gebundene Ausgabe
What a refreshing book that is inendated with facts and research, yet the concepts have implementable steps to move your organization into the personalization future. Indeed this author "gets it" when it comes to the individualized services and products that every company should adopt.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0x99ef2318) von 5 Sternen 5 Rezensionen
12 von 14 Kunden fanden die folgende Rezension hilfreich
HASH(0x99ddfe94) von 5 Sternen He gets it. 8. November 1998
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
What a refreshing book that is inendated with facts and research, yet the concepts have implementable steps to move your organization into the personalization future. Indeed this author "gets it" when it comes to the individualized services and products that every company should adopt.
3 von 3 Kunden fanden die folgende Rezension hilfreich
HASH(0x99dee318) von 5 Sternen Fantastic for Internet Entrepreneurs 13. August 2005
Von Simit Patel - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Fantastic! The fact that this book was written in 1993 is particularly astounding, as its ideas are still cutting edge today. Internet entrepreneurs need to read, re-read, and workshop this book, as it is particularly useful from both a practical and conceptual standpoint in helping companies realize how their business models need to change once they begin to participate in markets where supply is infinite -- an issue that strikes at the core of e-commerce.
4 von 6 Kunden fanden die folgende Rezension hilfreich
HASH(0x99dee2c4) von 5 Sternen Essential Concept Related to Production 8. Februar 2004
Von Janet Yau, Oi Che (CityU) - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book contains a winning formula for production industry to success under the dynamic economic environment and rapid changing consumer taste.
Joseph is prescient to identify an important trend on production since 1993. Although this book was written a decade ago, ¡§Mass Customization¡¨ still occupies a crucial position on maintaining an effective and efficient production line.
In this book, Joseph first introduced the main trend on production before 1970s, which was ¡§Mass Production¡¨. Then, he mentioned the change on production from ¡§Mass Production¡¨ to ¡§Mass Customization¡¨. He used a comprehensive comparison to locate the distinctive advantages of applying ¡§Mass Customization¡¨.
After persuading audience how imperative the change was. Joseph suggested three directions for companies to plan for their change: ¡§Move Incrementally¡¨, ¡§Transform the Business¡¨ and ¡§Create New Business¡¨. He also suggested five fundamental methods for companies to implement their change.
As the product life cycle becomes shorter and shorter, especially for technology related products, companies can¡¦t use only the ¡§Push¡¨ strategy to produce their product. However, they also can¡¦t produce their products only when receiving an order. It is because there is no enough time for them to do. As a result, ¡§Mass customization¡¨ helps companies to produce a critical mass for basic elements and then assemble the final product base on customer¡¦s requirement.
Moreover, Joseph used many tables and graphs to explain his idea, which help readers to understand the concept easily. Also, he provided many subtitles that help readers to concentrate on the main idea in the following paragraph.
Furthermore, it is interesting that Joseph also customized his book too. He grouped the chapters, which based on specific objective. By this action, he reinforced the main idea of ¡§Mass Customization¡¨ and facilitated readers to read this book.
In short, this book has a clear direction and systematic layout, which guide readers to understand the full picture of changing production trend.
4 von 6 Kunden fanden die folgende Rezension hilfreich
HASH(0x99dee660) von 5 Sternen useful but a bit oudated 6. November 2001
Von Janet Lau - Veröffentlicht auf Amazon.com
Format: Taschenbuch
After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates!
In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.
The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.
However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.
HASH(0x99dee2e8) von 5 Sternen Super Book! 13. Juli 2014
Von N Friedman - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Super Book!
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