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am 20. Juli 1999
This book was very worthwhile to read. I enjoyed it because it gave me a perspective on issues I hadn't much experience with before. I liked the organization of introductory chapters followed by case studies followed by further readings; this organization would allow for flexibility in teaching this material as well. On the negative side, I thought the cases were rather routine case studies that get bandied about in ethics discussions. There wasn't much in the cases that one probably didn't hear in the news, although (especially in the RU 486 case) there was more detail than would have been provided in popular media. In addition, I thought the treatment of ethics theory was very superficial. There wasn't any mention of classical thought, except as an aside to Virtue Theory. In order for this text to have the effect I believe it could have, it would have to be augmented with classical ethics background material. On the whole, I would recommend this book as a basic introduction to the topics of marketing ethics and international marketing ethics. It was easy to understand, its ideas and conclusions were thoughtfully developed, and the sequencing and presentation of material made the jobs of comprehension and synthesis to "the real world" something more than a mere academic exercise.
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