Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.

  • Apple
  • Android
  • Windows Phone
  • Android

Geben Sie Ihre Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Kindle-Preis: EUR 17,00
inkl. MwSt.

Diese Aktionen werden auf diesen Artikel angewendet:

Einige Angebote können miteinander kombiniert werden, andere nicht. Für mehr Details lesen Sie bitte die Nutzungsbedingungen der jeweiligen Promotion.

An Ihren Kindle oder ein anderes Gerät senden

An Ihren Kindle oder ein anderes Gerät senden

Facebook Twitter Pinterest <Einbetten>
Marketing For Dummies von [Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander]
Anzeige für Kindle-App

Marketing For Dummies Kindle Edition


Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Preis
Neu ab Gebraucht ab
Kindle Edition
"Bitte wiederholen"
EUR 17,00

Länge: 428 Seiten Word Wise: Aktiviert Verbesserter Schriftsatz: Aktiviert
PageFlip: Aktiviert Sprache: Englisch

Unsere Schatzkiste
Entdecken Sie monatlich Top-eBooks für je 1,99 EUR. Exklusive und beliebte eBooks aus verschiedenen Genres stark reduziert.

Produktbeschreibungen

Kurzbeschreibung

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.

This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.

Discover how to:

  • Understand the basics of effective marketing
  • Research customers, competitors and industry
  • Create a compelling marketing strategy
  • Increase consumer awareness
  • Satisfy clients’ needs and boost sales

Synopsis

Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it's packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales. Discover how to: * Understand the basics of effective marketing * Research customers, competitors and industry * Create a compelling marketing strategy * Increase consumer awareness * Satisfy clients' needs and boost sales About the author Ruth Mortimer is the editor of Brand Strategy magazine and often appears on CNN, Sky and the BBC to discuss marketing issues. Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines on how to communicate with consumers and journalists using interactive channels.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 4237 KB
  • Seitenzahl der Print-Ausgabe: 428 Seiten
  • Verlag: For Dummies; Auflage: 2 (18. November 2010)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B004EBT6WY
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Kundenrezensionen

Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Stern

Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 3.8 von 5 Sternen 19 Rezensionen
39 von 40 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen A helpful basic marketing book 11. November 2002
Von Melissa Ta - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.
25 von 27 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Marketing for Dummies -Some Pearls 8. Juli 2005
Von Robert C. Olander - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking traditional marketing courses and studying your textbooks.

This book was very "task" oriented and included some nice general ideas to remember, and good tips for getting through some common tasks. It is not comprehensive, nor quite as step-by-step as I had hoped a "Dummies" book would be. When I think of a "Dummies" manual I always remember using my old Volkswagens for Dummies to get through giving my old VW a tune-up and valve adjustment. It included step-by-step instructions as well as the nice tips needed for avoiding commonly made mistakes. It took me from the beginning to end of my common projects without any problems. Some of the computers for Dummies types books I have read have also included both step-by-step as well as tips and advice.

Marketing for Dummies was not laid out in the beginning to end, comprehensive step-by-step fashion I have come to expect from the "Dummies" books. maybe Marketing does not lend itself to this, but it would have been appreciated. Marketing for Dummies will make a nice "hands-on" addition for your more complete "traditional" Marketing text collection.
26 von 30 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great very practical book 3. Oktober 1998
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don't spend too much time about the theory. It is done for people who really want to DO their marketing.
20 von 24 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Good for the Non-Marketer 29. September 2000
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format: Taschenbuch
"Marketing for Dummies" is the Marketing 101 of how-to books. It never gets very deep into any one area, and has lots of helpful tips in many different areas. While I'm not going to make a banner or awning for my office, and don't have the money for an all-out market research effort, I was reminded of the sorts of creativity and actions the competition can and does take.
Good for the person who dabbles in marketing and can't afford a real, live PR/Marketer.
6 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A great place to start 31. Juli 2006
Von CADJewellerySkills - Veröffentlicht auf Amazon.com
Format: Taschenbuch
If you don't know where to start with learning marketing, start here.

It covers all the basic concepts and demystifies all the terms and concepts commonly used in marketing, all with easy to follow but still interesting language.

This book was the one recommended to me by a friend when I was first thrown into the research & development department of a accessory design company. It helped bring me up to speed quickly on the gaps in my knowledge.

The only problem with this book is you don't want to be seen by your coworkers reading a "dummies" title if its a subject relevant to your position, no matter how excellent the material. I still recommend buying it, but get a book cover as well.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.
click to open popover