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Marketing Automation with Eloqua (Englisch) Taschenbuch – 18. Dezember 2013

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Über den Autor und weitere Mitwirkende

Ben Griffith

Ben Griffith is an accomplished consultant and developer with expertise in web analytics, sales and marketing automation, and system integrations. His career began at a consulting firm where he was one of the first certified consultants for the Eloqua partner program. He is the founder and president of Salytics (http://www.salytics.com), a hybrid consulting and application development firm. Client services cover a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing Suite. Salytics works with numerous companies designing and implementing global marketing campaigns utilizing the Eloqua platform.

Ben has also authored open source projects to extend Eloqua website tracking and three native Salesforce.com applications that has been publicly released. He holds a dual degree in computer engineering and economics from Queen's University in Kingston, Canada.


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Amazon.com: 4.3 von 5 Sternen 3 Rezensionen
5.0 von 5 Sternen Marketing Automation with Eloqua is Essential 4. März 2014
Von GinaMN - Veröffentlicht auf Amazon.com
Format: Taschenbuch
"Marketing Automation with Eloqua" is essential for any marketer who uses Eloqua. It covers everything for marketing automation you need to know from creating your first campaign to managing and creating emails, landing pages, segmentation, forms and lead scoring. Eloqua is a powerful tool and has many great features. This book walks you through all the essential information you need to know to get you off and running. It's an easy to read guide that gives step-by-step instructions on how to do everything that would take years for a marketer to learn or figure out on their own. It's a great value--- especially when compared to the training courses available for purchase by a vendor. This book includes great examples and best practices that will be easy to understand by any marketer. The book is nicely organized by topic area, so you can always refer back to certain topics that you need to as you are working in Eloqua. I wish I would have had this book years ago! I highly recommend it!!
4.0 von 5 Sternen Great Guide to Learn How to Leverage Marketing Automation Using Eloqua 20. Februar 2014
Von Steven Diaz - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Marketing automation is quickly becoming a standard for digital marketers looking to increase demand and support a great customers experience. Systems that support automation, like Eloqua, can take months if not years to navigate and utilize effectively. "Marketing Automation with Eloqua", can help you to rapidly reduce the learning curve and get you "shipping" before you know it. The book is an easy read with helpful tips, tricks, important notes and example code highlighted for easy consumption. Although I recommend reading the book from cover to cover, it is also a great reference guide for future use, especially if you don't have the time for long tutorials and expensive training classes provided by marketing automation vendors.
4.0 von 5 Sternen This is a good book for marketers 11. Juli 2015
Von Nathan Anderson - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is a good book for marketers, but it is a very basic introduction. I would check out other books for more detailed analytics.
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