- Audio CD
- Verlag: Brilliance Corp; Auflage: Unabridged (November 2012)
- Sprache: Englisch
- ISBN-10: 1455834645
- ISBN-13: 978-1455834648
- Größe und/oder Gewicht: 12,7 x 2,3 x 14 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 1.078.063 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
The MacKay MBA of Selling in the Real World (Englisch) Audio-CD – Audiobook, November 2012
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“An absolute must-read. Miss it at your own peril.”
“In this masterpiece, Harvey gives readers what they want: an unrivaled command of sales.”
—LOU HOLTZ, from the introduction
“In today’s world the only thing that you have going for you is YOU. But are you the best YOU you can be? If you don’t have the success that you want in your life right now, this book is for you.”
“There are three kinds of business experts. There’s an expert, there’s a world-class expert, and there’s Harvey Mackay—THE world-class expert.”
—JEFFREY GITOMER, author of The Little Red Book of Selling -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Über den Autor und weitere Mitwirkende
Harvey Mackay is the author of five New York Times bestsellers, including Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. His books have sold more than ten million copies worldwide and have been translated into thirty-seven languages and distributed in eighty countries. Mackay is also a nationally syndicated columnist for United Features Syndicate and one of America's most popular and entertaining business speakers. Mackay is chairman of MackayMitchell Envelope Company, a $100 million company he founded at age twenty-six. He has been married to his wife, Carol Ann, for forty-nine years. They have three children and nine grandchildren. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Just like his previous books, this book has bestseller written all over it.
But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.
Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.
But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).
This book is definitely Harvey Mackay at his best.
Dianna Booher, author of Creating Personal Presence: Look, Talk, Think, and Act Like a Leader (BK Life) and COMMUNICATE WITH CONFIDENCE 2/E
If you are in sales (and aren't we all today?) you will benefit enormously from this book. Don't just read it --- devour it! Watch the video as I cite specific references in the book that you can use right now. Harvey's work is practical, real-world and bottom-line-enhancing. Get it today!
Shep Hyken, author of "The Amazement Revolution"
Looking for a new book on sales, I was delighted to stumble upon this one. Seeing that it had received largely positive reviews, I took the plunge.
What a disappointment. Harvey absolutely mailed this one in. First, if you're looking for sales insights, you won't find them here. Try Zig's Secrets of Closing the Sale instead. I have no earthly idea how "MBA of Selling" is included in the title. The book is not about sales...it's not about anything really. It's a random collection of stories, quotes, blog posts, and interviews with "experts" you've never heard of. It's reminiscent of the old Seinfeld episode where J. Peterman buys a bunch of Kramer's stories and has Elaine try to turn them into a book.
Much of the book doesn't even read as though it was written by Harvey. For me, the worst parts were the chapters on social media, where Harvey, his ghost writer, or one of his "experts" would rattle off the virtues of Twitter, Facebook, etc. They could not possibly have come across as more inauthentic. Harvey is pushing 80 for crying out loud!
Don't waste your time or money on this one...just reread Swim With The Sharks.