- Taschenbuch: 240 Seiten
- Verlag: Berrett-Koehler Publishers (16. September 2001)
- Sprache: Englisch
- ISBN-10: 1576751708
- ISBN-13: 978-1576751701
- Größe und/oder Gewicht: 15,2 x 1,7 x 22,9 cm
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Lean and Green: Profit for Your Workplace and the Environment (Englisch) Taschenbuch – 16. September 2001
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Illlustrated with examples from 20 well-known organizations, including Sony, IBM, Polaroid and Intel this text highlights the news that organizations can and are being more successful by caring for the environment as well as offering practical steps to implement.
Über den Autor und weitere Mitwirkende
Pamela J. Gordon is a leader and speaker in the worlds of business, professional associations, political parties, and education. She is president and founder of Technology Fore- casters, Inc., a management consulting firm that for four years in a row was named by the San Francisco Business Times as one of the 100 fastest growing private companies in the Bay Area. Her firm, with a staff of 40 people, helps high-tech industry executives around the globe “turn insight into profitability.” Clients include Siemens, Motorola, Orient Semiconductor Electronics, Agilent Technologies, Solectron Corporation, Agile Soft- ware, and the Canadian government.Alle Produktbeschreibungen
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This well-written strategy manual for people in major corporations shows how companies like IBM, Louisiana Pacific, Polaroid, and even the city of Santa Monica, California have become much more profitable through environmental responsibility. While most of the savings are smaller, some instances have saved as much as $100,000,000--by rethinking as well as redesigning. The payback periods ranged from a few months to several years, but all of them were ROI-driven decisions that were good for both the environment and the P&L statement.
Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.
Many authors gather profiling information for books like this by researching on the internet, magazine articles, other books, and industry reports. To her credit, Gordon personally visited 16 of the companies cited, with the other four being visited by people from her firm. This direct involvement adds a higher degree of authenticity to her work and this book.
Lean and Green is organized into three sections. Part One presents four steps for creating a lean and green organization: Question Wasteful Practices, Gain Lean and Green Endorsement Using Business Language, Collaborate to Achieve Lean and Green Goals, and Track Progress for Environment and Profit. Interwoven through these introductory chapters are stories about how the 20 profiled employers have applied these approaches. The organizations are mostly large, well-known companies, and a city government, but the principles can be applied in smaller organizations, as well.
The second section of the book presents Real-Life Examples of Putting Lean and Green into Practice. Ten chapters lay out the how-to of building a higher consciousness and effectiveness of environmental practices. Again, Gordon uses examples and experiences of her profiled companies and their people to illustrate and emphasize her points.
The third part of the book, How to Make the Most Difference, is best reported to you by listing the powerful chapter headings: How to Become an Environmental Leader in Your Organization, Work with Your Organizational Culture to Support Change, Be an Environmental Activist Using Tactics That Benefit Business, and The Fastest Route to Lean and Green. Quotes are used to open each chapter, as many authors do. To focus even more strongly on the dedication and focus of her profiled corporate activists, Gordon quotes people from the companies rather than outside sources. Each chapter ends with a valuable summary of the chapter, entitled "Making it Easy."
This book will smooth the way for its intended audiences: employees, managers, top leaders, and observers of organization that have great potential to make a difference. As I read the book, I found myself already becoming more aware of opportunities in my own surroundings to make a difference. If you're interested in protecting the environment and your company's bottom line, this book will open your eyes and give you tools for success.