- Gebundene Ausgabe: 236 Seiten
- Verlag: O'Reilly and Associates; Auflage: 1 (13. Juni 2014)
- Sprache: Englisch
- ISBN-10: 1449356354
- ISBN-13: 978-1449356354
- Größe und/oder Gewicht: 2,5 x 15,9 x 23,5 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
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Lean Customer Development: Building Products Your Customers Will Buy (Englisch) Gebundene Ausgabe – 13. Juni 2014
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Über den Autor und weitere Mitwirkende
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
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I have already read the book in the first 10 days and am now starting to read it again. Making notes, and planning my projects.
If you are looking for, probably one of the best titles on defining your customer, and step-by-step methods to do it, pick up this book.
- The author talks about interviewing, how to do it, some questions to get you started and walks you through it.
- The descriptions offer you a way to tell if what you are planning to do really does make sense. If it does, great, if it doesn't, what you can do to address this and really find you niche.
- Now this isn't really a con, but be prepared to learn. This book has a great deal of depth and breadth. I would suggest reading it once, then going back with a notebook to really plan your project with it.
I have founded companies and helped others do the same. If I had this book years ago, it would have saved huge amount of time on 2 businesses that investors thought was a good ideas, but we figured out there were some key issues that, if we identified them earlier, would have saved us a lot of time and $$$.
I would recommend this book to:
1. Anyone starting a business
2. A person in a large company planning a new product or service
3. A person that has a business that is 0-16 months along and wants to see how they might be able to do more-better-faster
Give Me The Basics? - Customer Development Is All About Testing That Hypotheses.
Lean Customer Development by Cindy Alvarez is one of the latest releases from the O'Reilly Lean book series with each release focusing on a different element of the Lean Startup Model. The earlier books have included titles such as Lean Analytics and UX for Lean Startups, and this books focuses on how you can integrate customer development into the product life-cycle. The idea of customer development as described by the Lean Startup model is that a startup business concept is just a series of untested hypotheses, and that the Customer Development process is way of testing and validating each of those hypotheses to discover the correct model.
What Do You Like? - Providing A Complete Guide.
No matter if you work for are a startup company or established organisation this book has chapters devoted to enterprise size companies. The book has case studies throughout and includes practical advice. To help reinforce the knowledge the author has included takeaways with the key points from the chapter. The book impressed me as it provides a complete guide to the process from the start of a customer development project right through to the end.
Give Me The Low-down On One Concept From The Book? - It's All Problem Solving.
I am a true believer of the context driven testing model and the fact that "The product is a solution. If the problem isn't solved, the product doesn't work." A similar concept runs throughout the book about finding the true problems the customer is facing and how customer development can help you find that.
Give Me One Quote From The Book? - It's A Hypothesis Baby...
"Everything you do in customer development is centered around testing hypotheses."
What Do You Rate The Book? - Five Stars Not Matter What Your Role
If you job is part of the software development process this book can help release products that "Solve the customers problem." However this book is very useful for testers and anyone involved in running the beta programmes with customers. Even if you are not thinking of conducting a formal customer development programme with the techniques described in the book it can help you gain more knowledge on the customers and the true issues they are facing.
***Solving a problem the customer has
***Getting out of the building
However this book as the other two I have read; Lean UX for Startups, Lean UX, has a unique take that the title indicates. It is all about developing products that a customer needs or wants. The prior two books I read were specifically usability-based and took a different bead on what was being tested.
This book suggests more customer directed interviews where the interviewee tells you about a problem they have, or how they do a specific process. From this the conclusions are made as to what a MVP (minimally viable product) is made. Testing this product to validate this hypothesis and to potentially get an NPS (net promoter score) to compare variations.
It talks about dealing with current customers as well.
Unique for this book is that there is many suggested scripts to follow to assist in interviews. There are many examples provided of various use cases and how this type of involvement continues on even after the product is created.
Overall I think this is a worthwhile read, for someone that wants to do Customer interviews for new product development. Is it somewhat repetitive of the lean series books? Yes, but, it covers a unique area and can be a stand-alone book so the repetition is warranted.
This method of tailoring one's offerings changes the way we think. Instead of trying to persuade a customer, we are instructed to think of our interaction with the customer as an experiment. Everything we do to connect with the customer is meant to be a learning experience.
I believe this book is helpful because it gives the reader a purpose to every customer interaction. This is a way to think and it is a process of questioning and probing for solutions.
Also by the author: Pragmatic Marketer Winter 2013
Also, Google: Bob Dorf + "MY TAKE: WAY TOO MANY STARTUPS, NOWHERE NEAR ENOUGH TRACTION"
Steve Blank and Bob Dorf's books are excellent and highly recommended. I read them straight through, cover to cover, however I think most people prefer to use the Blank/Dorf works as reference or diving deep into specific concepts.
Lean Customer Development (and Running Lean) is excellent at explaining concepts as well as providing actionable and measurable steps towards keeping your business customer-centric and focused on what really matters (providing the greatest opportunity for value creation ($)).
In addition to what the other reviewers covered, I would suggest that if your idea/business is not tech-based please do not be discouraged. It will just take a slightly more open mind to be creative and customize some of the templates and suggested activities.
In my time as an entrepreneur and mentor, one major challenge I have seen preventing businesses from being REALLY successful - small or large, online or offline, product or service, startup or established - is falling into the trap of having too much "pride of authorship" or an identity tied too tightly to the company.
I have seen startups fail because founders were either too prideful or just plain shy (find a +1 to help!) to connect in meaningful ways with customers - potential or actual. I have seen establish companies flounder and/or fail because their customers change and they don't, relying on the "way its always been done" and caring more about maintaining their lifestyle + routine than creating true value.
When you know more about what you want than what your customer wants, you don't really have a business, you have an expensive hobby.
If you start with, and circle back to your customers when considering any new offering- product, service, or experience - as detailed in this book, you will have a much greater chance of success as well as personal fulfillment because you are offering something the world actually needs.
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