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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (J-B US non-Franchise Leadership) von [Denning, Stephen]

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (J-B US non-Franchise Leadership) Kindle Edition

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Länge: 369 Seiten Word Wise: Aktiviert Verbesserter Schriftsatz: Aktiviert
PageFlip: Aktiviert Sprache: Englisch

Kindle Storyteller 2016: Der Deutsche Self Publishing Award
Kindle Storyteller 2016: Der Deutsche Self Publishing Award
Von 15. Juni bis 15. September Buch hochladen und tollen Preis gewinnen Jetzt entdecken

Produktbeschreibungen

Kurzbeschreibung

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

Über den Autor und weitere Mitwirkende

Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 2681 KB
  • Seitenzahl der Print-Ausgabe: 369 Seiten
  • Verlag: Jossey-Bass; Auflage: 2 (21. Januar 2011)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B004KZP17S
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: 3.0 von 5 Sternen 1 Kundenrezension
  • Amazon Bestseller-Rang: #252.580 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Format: Gebundene Ausgabe Verifizierter Kauf
Der Autor ist zuletzt durch sein Buch The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century bekannt geworden, in dem er konventionelle Management- und Führungskonzepte im Internetzeitalter überprüft und ihnen modernere Konzepte gegenüberstellt.

Dieses Buch ist die aktualisierte Neuauflage des Vorgängerbuchs. Es befasst sich mit dem Kommunikationsstil von Führungspersönlichkeiten. Mit "Storytelling" meint er alles, was ein Chef seinen Mitarbeitern erzählt. Diese Konzentration auf die Beziehung und auf das, was jemand anderen mitteilt, ist ungewöhnlich. Denning glaubt, dass bessere und modernere Organisationen mit einem höheren Grad an Zusammenarbeit durch die Vision eines Chefs inspiriert sein sollten.

Dabei orientiert es sich an dem Konzept der "transformative Leadership" des James MacGregor Burns von 1978. Das ist alles sehr nett, klingt menschlich und kooperativ. Allerdings frage ich mich, ob Dennings Praxis als ehemaliger Topmanager der Weltbank zu seiner Theorie passt; die bringt er nämlich als Beleg für seine Ideen. Politisch kommt er mir geradezu naiv vor.

Würde das Buch auf ein Viertel gekürzt, könnte es großartig sein. So wirkt es auf mich ein wenig planlos. Wer jedoch als Manager viel öffentlich kommunizieren muss, kann das Buch vielleicht gut gebrauchen.
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Amazon.com: HASH(0x91f16dec) von 5 Sternen 9 Rezensionen
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HASH(0x91f4d90c) von 5 Sternen Unable to recommend this book 8. Februar 2014
Von Doc Dave - Veröffentlicht auf Amazon.com
Format: Kindle Edition
Storytelling as a defining tool is immensely powerful for individuals and organizations; and this book refers to this in the very introduction.

Unfortunately the author then proceeds to talk not about storytelling (defining identity through narrative) but about anecdotal communications. Ever heard a politician's campaign speech about meeting a steelworker in Pittsburgh or a manager talk about this reminds me of the time I was down in accounting? This book purports to help the reader achieve a better version of that speech/talk.

But it fails even in that regard. As some of the other reviewers mention there is lack of a clear framework to understand the recommendations; making the book fragmented and confusing.
1 von 1 Kunden fanden die folgende Rezension hilfreich
HASH(0x91f51ce4) von 5 Sternen Status Quo: Helping Buyers change 11. März 2011
Von Michael Harris - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Great book. Product Pitches, Value Propositions and Logical Arguments do not convince a Buyer in denial to change. In fact, the Buyer needs you to be wrong to protect the status quo and survive.

We provide the Salesperson with the right message delivered through mini-stories to help the Buyer discover that the status quo is no longer acceptable. These stories work because they present a scenario that allows Buyers to develop awareness through their own sense of discovery. Buyers trust this discovery because they made it and they begin to trust the Story Seller for telling it. When the Buyer can picture the issues in the real world scenario, it helps them see how the results may apply to them and they start to make sense- they gain insight. Stories transport the Buyer from the role of critic into the role of participant.
In short, Stories allow the Buyer to take your offering for a virtual mental test drive: Could you ask for more?
at InsightDemand
HASH(0x91f512ac) von 5 Sternen Challenging societal norms, Denning is a true inspiration! 7. Dezember 2014
Von Thomas M Odeen - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
The following is a book review I completed as part of my graduate work in Community Development:

As a starting point, it will be helpful to know that author Stephen Denning puts on many hats in telling his story. In fact, this is not just a book about leadership or storytelling; it is a book that directly challenges entrenched institutional hierarchies to adopt a changing of the guard. Through a range of techniques that move from basic formulas of storytelling to a Machiavellian-worthy detailed walk through the sensitive clockwork of Corporate America, Denning masterfully unfolds his plan for success. In short, it is a book about real life, real people and real opportunities in a world that is changing globally and exponentially before our very eyes.

Speaking directly to the topic of leadership Denning states that "Leadership is essentially a task of persuasion--of winning people's minds and hearts" (p. 10). As the title of the book suggests, Denning promotes building and/or becoming this type of leader through the art of story and narrative. To better understand the word narrative in Denning's vernacular I encourage reading this book with a broadened scope of the word. In other words, through successive chapters, Denning is eloquently describing the inner clockwork of business and human interactions as though the word narrative were synonymous with knowing how to tango--he is teaching us the dance steps... "Throughout this book, I make the case, step by step, that if you consistently use the narrative tools described here, you will acquire new capabilities" (p. 12).

Denning expands on these concepts (appropriately so) by telling his story which consists of his turbulent entrance onto the scene known as "knowledge management" as a staff member of the World Bank. He tells how he came from the ridged and analytical world of facts, figures and corporate prominence, to a "maybe they can use your help in that department" scenario. In short, he helped make the World Bank what it is today by launching a successful campaign to make the World Bank a world leader in what is known as knowledge management. And he did it through the successful execution of business narrative and storytelling. "Mind-numbing cascades of numbers or daze-inducing Power Point slides won't achieve this goal. Even logical arguments for making the needed changes usually won't do the trick. But effective storytelling often does" (p.19). As can now be imagined Denning demonstrates various types of stories and which scenarios they work best in, i.e., the board room, the class room, a dinner arrangement etc. As an illustration to these delicate and opportunistic dynamics Denning expounds, "If I was going to hold the attention of my audience, I had to make my point in seconds, not in minutes" (p. 20).

Change: One of the common messages in industry is that with leadership comes change. When presenting ideas on change; that is, in Stephen Denning's world, telling a well-crafted story--"the idea must be a worthwhile one that has the potential to resonate with people's hearts... There's an old Brazilian proverb that when you dream alone it's just a dream, but when you dream together, it's already the beginning of a new reality" (pp. 64, 78). From a business perspective, Denning cites some facts and figures that cannot be ignored: "Only 10 percent of all publicly traded companies have proved themselves able to sustain for more than few years a growth trajectory that creates above-average shareholder returns... The rate of return on assets of U.S. firms has declined by 75 percent since 1965" (p. 4). In this context Denning begins to integrate the art of storytelling into identifying the clockwork pieces of Corporate America--the good, the bad and the ugly--what works and what doesn't.

The "how to" merges with the why it works: There are powerful illustrations and success stories imbedded in the pages of Corporate America and Denning makes good use of them. Success stories of companies such as Costco, Starbucks and Southwest Airlines are among them. As no surprise, he introduces the success of these companies by telling the corporate stories; which fittingly enough tell how the founders themselves have helped their companies thrive through the art of narrative (p. 113). Through these stories, Denning begins to expand from the personal mandates to be ourselves, be honest, be genuine (chapter 4) to broader ideologies that exist within Corporate America. Specifically, he focuses on the word "value" as a make or break component to not only be a successful leader, but a successful organization. "Douglas Smith, in On Value and Values suggests that this has happened because society has lost sight of the importance of ethical values and instead pursued value" (p. 126-127).

Expansion and ideologies: It is at this point that the reader is introduced to the fact that Denning is doing much more than writing a book on business narrative; he is writing a book about life, values and ethics. In my introduction I indicated that parts of this book were written in a Machiavellian-worthy manner. My mention of this is validated as Denning proceeds to integrate and discuss the values of the robber baron, hardball strategists, and pragmatists against those that he describes as "genuinely ethical" (p. 127). Readers are indeed taken into rare look at the inner workings, the back stabbings and the failures within large (and small) organizations. In the reading one may begin to question the relevancy of the expositions; however, in the larger picture they are indeed part of the narrative. Ultimately, skills to deal with rumors that have been known to inflict mortal wounds on corporations through modern media such as Facebook and Twitter are addressed in earnest (Chapter 9, Tame the Grapevine).

Summary: Stephen Denning illustrates that ethical practices, innovation and becoming "interactive leaders" is one of the keys to future global success. One of the strongest illustrations of this dynamic is presented when he tells a story from the book "Adam's Task" by Vicki Hearne (p. 275). In a nutshell, the book describes different types of animal trainers... "Finally there are the `animal trainers,' who exhibit soft, acute 360-degree awareness of who they are and who else is there" (p. 275). Denning goes on to say that these are the kind of leaders who have the vision and natural savvy necessary to be effective in today's global society; the kind of "awareness that leaders need to exhibit in relation to the people they are seeking to lead" (p. 275). Ultimately Denning is a promoter of leadership that works in Gandhian terms, not in Machiavellian terms. To do this he suggests "besting "the opposition. "Besting means not fencing people in--you leave them room to change their minds... You give them the courage to change by creating heroic expectations for them. The bigger the expectations, the harder they will try and achieve them" (p. 283). All this through the power of narrative and storytelling...

Comments and implications for future research: In reading this book it is clear that we are in a global society that is experiencing exponential change on a multitude of fronts. In this context, it will be of great interest to follow the ongoing research that is taking place on the dichotomous nature between the remnant hardnosed "industrial revolution" management styles and Denning's suggestion on true leadership. The societal implications are as exponential as the changes taking place. For leaders in community capacity building Denning sends a strong confirmation that there are tools that work. My personal statement: learning Denning's "narrative tango" is a valuable dance to master. "The pendulum has begun to shift back toward an interest in being together. Growing numbers of people are interested in moving from a world of `me' to a world of `we.'" (p. 160). From a community development perspective, the statements do not get any stronger than this...
HASH(0x91f54ed0) von 5 Sternen Masterful! Must Read for Leaders at ANY Level! 15. Januar 2015
Von gtgeric - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Loved the book. I'm a believer in storytelling now. I know why our department gets the resources it gets and the other departments get the resources it gets. Yes, some of it is political but for sure some of the success comes down to who tells the right story at the right time!
HASH(0x91f55084) von 5 Sternen Loved it! 20. Juni 2013
Von Dale L Coppock - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
This book discusses and explains how to use storytelling to explain concepts in the working environment, and gain buy-in from others. I had to read it for a leadership course, but was so glad I was assigned this book. I really enjoyed it.
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