This book will show you how to:
* Create highly sharable content that meets people's needs
* Identify and work with outside experts, many of whom will gladly promote your content
* Attract and retain raving fans that will help your business grow
* Creatively market and sell to people who will gladly purchase your products and services
Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Launch provides a detailed recipe for the most combustible content-rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people-and to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel-content that has a big impact-leaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity-while gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:
* Develop an outward-focused mindset that inspires the content creation process
* Identify role models that could become tomorrow's strategic partners
* Build relationships with outside experts who'll gladly help you grow your business
* Employ social proof so visitors turn into faithful fans
* Implement the ten most effective types of content-the fuel of your business
* Discover new ways to market that don't repel people, but actually engage them
Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.