'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' (Irish Times
'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' (Wired
'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' (Time Out
Mr. Lashinsky's book is about the company's maniacal emphasis on secrecy, its management practices and other pieces of the blueprint that make Apple successful.
-Nick Wingfield, The New York Times