- Gebundene Ausgabe: 320 Seiten
- Verlag: Harvard Business Review Press; Auflage: Auflage: First Printing, Highlighting (1. Oktober 2003)
- Sprache: Englisch
- ISBN-10: 1578518520
- ISBN-13: 978-1578518524
- Größe und/oder Gewicht: 23,6 x 16,6 x 2,9 cm
- Durchschnittliche Kundenbewertung: 4 Kundenrezensionen
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The Innovator's Solution: Creating and Sustaining Successful Growth (Englisch) Gebundene Ausgabe – 1. Oktober 2003
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In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring 'disruptive technologies' - new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the 'innovator's dilemma' with "The Innovator's Solution".This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world.Comprehensive yet practical, "The Innovator's Solution" is an actionable prescription for innovation-driven, profitable growth. 'A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it' -Geoffrey Moore, Chairman and Founder, TCG Advisors, and author, "Crossing the Chasm" and "Living on the Fault Line".'In "The Innovator's Solution", Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations' - Dr. Andrew S.Grove, Chairman of the Board, Intel. 'Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives' - Pekka Ala-Pietila, President, Nokia Corporation.'Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations' - Teo Ming Kian, Chairman, Singapore Economic Development Board. '"The Innovator's Solution" goes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will be extremely useful to all managers who are committed to using innovation to sustain their growth' - Bill George, former Chairman and CEO, Medtronic, Inc. Alle Produktbeschreibungen
Anders als der Titel verspricht, liefert das Buch jedoch nicht DIE Lösung, eher sind es viele Denkanstösse und Überlegungen. Eine Lösung kann es nur individuell für jede Situation geben. Sehr gut sind die Beispiele von Unternehmen (Sony, IBM etc.). Der Schwachpunkt des Buches sind die Verallgemeinerungen. Beobachtete Phänomene werden schnell als allgemeingültig dargestellt. Das wirkt anektodisch und dadurch sinkt die Überzeugeungskraft entscheidend. Beispiel: 'Senior managers typically hire market research to quantify the size of opportunities rather than to understand the customer.' (S.89)Das mag sogar in den meisten Fällen stimmen, aber dadurch, dass die Autoren das zu häufig so anwenden, wirkt einiges zurecht gebastelt.
Das Buch ist wie beschrieben sehr gut erhalten. Die Blätter wirken leicht alt, aber das Buch ist ja im Jahr 2003 gedruckt worden, also normal würde ich sagen.
Keine Beschädigungen oder sonstiges sind mir aufgefallen.
The Innovator's Solution builds on Professor Christensen's landmark book, The Innovator's Dilemma, and explains how managers can overcome the bias he described in the earlier book toward being blindsided by new entrants bringing disruptive technology and products to bear.
There's so much good material in The Innovator's Solution that it is hard to fairly summarize it.
Let me attempt to give you an overview. The authors point out, based on the studies of others, that few large companies are able to grow faster than average. Worse still for managers, they point out that studies of those few which have grown faster are often contradictory in their findings. Best practices may be nothing more than an accidental reaction to a temporary situation. The authors go on to create a generalized theory of what needs to be done in every situation that a company may face in creating and responding to disruptive technologies and products. It's as though Michael Porter had taken his tomes on competitive advantage and provided a single theory for when to apply what. As such, this is one of the most advanced books for creating management processes for using disruptive technologies and business models to discomfit the competition in profitable ways.
Appreciating Figure 2-3 on page 44 is worth the price of the book alone. The authors have created a graphic to explain how markets develop in growth and competitive characteristics. No one who ever sees this graphic depiction will ever think about competitive and development strategies in the same way again.
Although the authors use examples from many different industries, the most detailed and compelling examples come from technology based companies and industries. I found the Sony examples particularly interesting for their repeated creation of new markets and business models.
The book beautifully elaborates on the thinking processes that companies use to lose competitive advantage . . . and should help many leaders counter these wrong-headed thoughts and instincts.
Why, then, does the book have so much theory? As the authors candidly point out at the end, there are few models for what they are proposing. As a result, they have cobbled together a theory from bits and pieces of concepts that appeal to them and seem to fit with one another. Only with experience can we tell how good this theory is. But it's worth understanding and considering.
The authors seem to have missed the bulk of the examples of companies that have made continuing business model innovations in the last decade. That appears to be because they relied on the published literature prior to 2003 to find examples, rather than doing their own research from scratch. Since continuing business model innovators are seldom written about by academics and consultants, these are a little hard to find. A large number of such innovators appear in service industries, which are relatively little mentioned in The Innovator's Solution. Surprisingly, many continuing business model innovators in software, semiconductors, computer components and medical testing are missing from the book. I suspect that the proposed theory could have been much improved by considering these cases. I look forward to seeing what the authors have to say in the future as they look at more cases.
Without attempting to know if the theories are right or not, I can mention my own subjective reactions. The authors seem to be overly focused on products as compared to business models. It is helpful to use both perspectives as starting points for strategic thinking. Analyzing customer behavior by considering what job customers are trying to do seems to me to be much too simplistic. The most disruptive products, technologies and business models have often created changes in behavior where customers do things for the first time. On the other hand, the points made about how to beat the most powerful competitors, selecting the right target customers, scoping the business correctly, avoiding commoditization, managing strategic development, working with the right sources and amounts of funding, and the role of senior executives struck me as more often on the mark than not based on my own research and experiences. Any of the chapters except chapter 3 would probably make helpful reading for just about anyone.
Don't be put off by the authors' emphasis on theory. They are trying to help make you more practical . . . not more abstract. Think of their theory as being like an operating manual for a new product. You may get better results by having clear instructions rather than relying totally on trial and error.
I was extremely impressed by the gracious and thorough acknowledgments in the book of the thinking and research of others. Even when the authors point out the extreme weaknesses and limitations of a particular piece of work, they praise the positive aspects of that work in kind and thoughtful ways. I cannot remember the last time I read an academic book that took such a considerate approach.
After you finish this book, I suggest that you think through how you can inexpensively create a better and more effective balance between creating the industries of the future and optimizing the businesses of today. Your stakeholders will thank you.
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"Innovator's solution" is supposed to be a continuation of this work, and a bridge between thoughtful questions and useful answers that supposedly can benefit the innovators. Unfortunately, it is not up to this task.
The book still has it's own merits, mostly in summarizing the opposing forces of commoditization and integration from other literature. There is also a useful quip about competing against non-consumption. Unfortunately, this is not the major part of the volume.
Most of the content is dedicated to Christensen preaching the deterministic laws of success in innovation - and this is exactly where he (like too many predecessors) miserably fails.
The real disappointment is that in his "Innovator's Dilemma", Christensen was careful enough to treat innovation as an unknown and unknowable, treading lightly on the processes and circumstances that may inhibit it. He also focused on the logical, down-to-earth explanation of what disruptive innovation can and cannot be. As a result, his "Dilemma" treatise had only one market prediction (on electric car), which (albeit clearly wrong) was predicated with a non-prophecy statement.
As time went on, however, apparently Dr. Christensen felt he is famous enough to move towards less fuzzy statements. In "Innovator's Solution" he makes no less than half a dozen recommendations for innovations ranging from fast foods to RIM, IBM and Ivy League universities. Needless to say, whenever his "advice" can be verified against the test of time (the book was first published in 2003) it consistently stays off the mark.
Well, maybe there is a good reason why Business Professors are rarely good innovators.
If anyone at RIM or IBM would be willing to bet on Christensen's business plans of "digital device for every purpose" or "selling head technology to OEM disk drives manufacturers", the poor fella would soon be out of job. This makes "Innovator's Dilemma" a true sophomore volume - half of it is a sound, logical discourse on innovation, while the other half is filled with questionable statements like "never go to markets that look attractive to an established competitor".
This said, it looks like Dr. Christensen has reached the end of his productive journey in the field of business management, so it's a good time to thank him and move on.
It refreshes and give a deeper insight to the concepts of sustaining vs disruptive innovation and adds several elements that you have to keep in mind to set up the strategy for your innovation.
More than an "how to" is a kind of "how not to" make "autopilot" mistakes.
I have been in GE for almost 15 year, and I have seen most of the things here described happen. And they happen because of the inherent business dynamics described in this books. Read it if you want to take the right steps.
I consider the christensen's thrilogy one of the 3 pillars of business strategy, togheter with game theory and classic Porter's.
If you want to add a further step to the hints suggested here may be worth to read also the Blue Ocean Strategy, that is senseless without the concepts here described.
There are two regrets about this book:
the first is that the subject is complex, and depicts evolving scenarios. So crafting out of the book a "check list" to follow, is hard task.
If the author would have added it, would have simplified the life of us - that have to use his theory - quite a lot.
So be ready to sweat a bit in order to use this book for your innovation...
because it absolutelly deserve it!
the second is that much of the examples are depicted as "large companies dealing with innovation" while my point of view is more that of "entrepreuner launching an initiative". so I need to "EXTRAPOLATE" the hints to by used in this situation. Feasible, but again: not easy - neither prompt.
As the title suggests, the book is a follow-up on the Innovator's Dilemma, which has been a classic business book on how large established companies are surprised by disruptive technology that eventually causes the downfall of the company. The Innovator's Dilemma explained these dynamics and how they happen even when managers in companies make the most "logical" decisions. The Innovator's Solution dives further into this dynamic and tries to answer the question "what can you do about it?" and especially, "How could you sustainably cause disruptive technology".
The book is wonderful and insightful about the meta-level dynamics between and inside companies. There are probably few books that describe these dynamics so well. The book is admittedly theoretical in the way that the authors present a theory and describe how, according to their theory, you could build companies that constantly create disruption... yet admit that no company in the world has ever done that. It is traditional in the sense that most of the organizational dynamics they describe are assuming fairly traditional and hierarchical organizations... evidence from the focus on the role of the CEO. I guess this is a fair assumption still in 2012 as most organizations still do work that way... but on the other hand there are signs that this is changing. I felt some examples from the book were wrong at times or at least showed that the authors aren't that technical. Especially examples related to software, computers or related to Apple and phones seemed off. This annoyed me at times leading me to put the book down for a while, only to resume again a bit later.
The book contains ten chapters and an epilogue. Roughly the first six chapters talk about market dynamics and how companies react and the last three chapters talk about what you can do within your companies. The epilogue is a summary and suggested "actions" chapter.
In the first part, the authors explain that decisions need to be based on a theory and that they are going to attempt, in the rest of the book, to present a theory for making decisions. This theory ought to help companies make better decisions related to products. The authors go on to show how existing marketing techniques often segment incorrect and they ought to focus on "job to be done" rather than different characteristics (a theme that will repeat itself throughout the book). It then describes two different disruptive technologies: 1) low-end, and 2) new market. Then explains the type of customers and scope to focus on. Chapter 5 and the talk about modularization vs integration felt a bit old-fashioned, and especially not that relevant with the increase of software development in the world. Chapter 6 talked about a wonderful market dynamic related to commodization.
The second part makes things a bit more concrete and talks about what you can do within your organization. First it covers organizational structure, then two different strategy processes and how good companies switch between them. Then it has an interesting look at the financial support behind product development and distinguishes "good money" from "bad money" and suggests to focus on "good money" that is "patient for growth but impatient for profit". I loved the organizational dynamics that it described of how organizations invest in disruptive technologies but then cannibalize them when there is a downturn on their main business. The last chapter focuses on the role of the CEO in companies that are trying to create disruption.
I did like the Innovator's Solution at times and have no regret reading it. Certain snippets of it were very very insightful which makes the whole book worth reading. Yet at times I felt bored with it and sometimes even strongly that certain examples were simplistic. Also the traditional management and traditional organization assumptions it had made me feel uncomfortable. Due to all of that, I decided on three Amazon stars.
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