- Taschenbuch: 240 Seiten
- Verlag: Wiley; Auflage: 1 (1. April 2011)
- Sprache: Englisch
- ISBN-10: 0470944560
- ISBN-13: 978-0470944561
- Größe und/oder Gewicht: 15 x 1,7 x 22,9 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
- Amazon Bestseller-Rang: Nr. 666.937 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products (Englisch) Taschenbuch – 1. April 2011
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Back in the olden days--youknow, circa 2004 or so--artists and craftspeople had to drag their portfolio and wares to galleries and craft shows, and popularity in the local market didn't mean an end to your day job. But thanks to Etsy, a website that connects makers of handmade products and crafts with buyers, those same artisans can now market and sell their goods to a worldwide network of motivated shoppers.
Etsy.com is the newest tool of the arts and crafts trade, and How to Make Money Using Etsy is your instruction manual. To date, the site has attracted over 400,000 sellers who collectively have sold over30 million items, generating more than $180.6 million in revenue.
Whether an Etsy newbie or a veteran seller, you'll get a step-by-step guide to running a successful Etsy shop. Successful Etsian Tim Adam leads you through the Etsy community, including the forum, where fellow Etsians offer support and critiques vital to defining your brand; the Etsy Storque blog; and the Etsy Teams, like-minded sellers who help promote each other's work.
Mastering your craft is only step one in developing a successful Etsy brand. You'll learn how to:
* Properly set up your Etsy shop and start listing your handmade goods
* Develop a good keyword and search engine optimization strategy
* Create compelling blog content to drive traffic to your Etsy shop
* Promote your brand through Facebook and Twitter
In a world where nearly everything has been made by machine, the demand for handcrafted goods is growing. You know how to make the products--now master the age-old craft of making money.
"If you want to learn solid techniques to get noticed online, spend time with expert Etsy seller, Tim Adam. Tim is up on the latest how-tos, plus his passion to share his knowledge will get you motivated and improve your online presence and sales."-Alison Lee, host of CRAFTCAST
"Tim Adam is a real voice for the handmade community online, always atthe cutting edge of news, ideas, andprogress. His information and communication style have made him an authority on successto a whole new generation of artists andcrafters. Tim seeks to combine innovationwith the age-old art of craft-a beautiful combination."-Tara, Scoutiegirl.com
"I met Tim on the Etsy forums in early 2008, when he was working on Vol. III of The Handbook to Handmade. At the time, I felt as if I had hit a pulse, a heartbeatinto Etsy. How right I was! Tim has been in the rightplace at the right time and has skyrocketed past all ofus! In flight, he brought me up to speed on the basics, startingwith copy/paste. We moved on to the 'how tos' of blogging, virtual links, Google Analytics, and keywords for my Etsyshops to be on the top of the search engines, Facebook, Twitter,Handmadeology, and most important, linkingeverything back to Etsy. I am delighted for Tim'stremendous success, and, even more so, to call him'friend.' "-Amy Lilley, Amy Lilley Photography (Etsy seller)
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The author takes an "internet marketing" approach to the advice he gives. Basically, he has taken the things that have worked for successful internet marketers (who sell ebooks and other products) and shows you how to apply them to your Etsy store. This was a new approach I hadn't thought of.
There's a lot of mention of SEO (search engine optimization) but it wasn't too complicated to understand. He gives really good advice on setting up a blog and that was helpful. There are also interviews with successful bloggers (some of whom I had read before) which were helpful to better understand how a blog works to get new buyers and keep them interested. Reading about their success also really inspired me.
The big thing I learned was that there's a big difference between advertising your Etsy store and marketing it. Marketing takes a little more work, but can lead to the best results, so it is more efficient in the long run.
This book gave me ideas on how I can spend minimal time marketing my store without it turning into a full-time job, so I have the best of both worlds. This was especially important to me, because I still need time to knit! :)
What I liked most about the book were the interviews with Etsy shop owners. Those were very interesting.
So, I gave this a four star only because it would be great for someone just starting out.