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How to Get People to Do Stuff: Master the art and science of persuasion and motivation von [Weinschenk, Susan]

How to Get People to Do Stuff: Master the art and science of persuasion and motivation Kindle Edition


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Länge: 212 Seiten Word Wise: Aktiviert Verbesserter Schriftsatz: Aktiviert
PageFlip: Aktiviert Sprache: Englisch

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Produktbeschreibungen

Kurzbeschreibung

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
 
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:
  • The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
  • If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
  • If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
  • If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
  • If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Über den Autor und weitere Mitwirkende

SUSAN WEINSCHENK, PhD is Principal of Weinschenk Consulting Group which specializes in user interface design, Web design, and usability testing. She is a member of the Association for Computing Machinery Special Interest Group in Computer-Human Interaction (ACM SIG CHI) and the Usability Professional’ s Association (UPA). She is also the author of GUI Design Essentials (also from Wiley).
DEAN T. BARKER is a Senior Usability Engineer with Interface Architecture, Inc., and has previously held senior positions with Unisys and Compuware Corp. He is a Certified Interface Designer and a member of ACM SIG CHI, UPA, and the Society for Technical Communication (STC).

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 2474 KB
  • Seitenzahl der Print-Ausgabe: 212 Seiten
  • ISBN-Quelle für Seitenzahl: 0321884507
  • Gleichzeitige Verwendung von Geräten: Bis zu 5 Geräte gleichzeitig, je nach vom Verlag festgelegter Grenze
  • Verlag: New Riders; Auflage: 1 (7. März 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00BU5G6HU
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #268.834 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Amazon.com: HASH(0x98cb8d74) von 5 Sternen 42 Rezensionen
57 von 59 Kunden fanden die folgende Rezension hilfreich
HASH(0x98ce01bc) von 5 Sternen Will I read a book that enables me to get others to act when I don't have authority? 30. Mai 2013
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
.
I am a believer that exceptional leaders are masters of human behavior. When I teach leadership to professionals my mantra is "human behavior is not logical but it is predictable." When we study and understand this predictability we are able to successfully navigate our way to the achievement of goals both individual and organizational regardless of our official authority level.

A lot of what is in Ms. Weinschenk's book is not new and I have read and recommended some of her references for years. However, the book is EXCEPTIONAL BECAUSE IT PULLS TOGETHER A LOT OF GREAT INFORMATION FROM A VARIETY OF SOURCES IN A READABLE, ACTIONABLE MANNER. This book will now be the first book I recommend to my leadership class participants when it comes to human behavior.

To quote Ms. Weinschenk "The more you understand psychology, the better you'll be able to sync what you want people to do with what they want to do. Ultimately it's not about manipulation- it's about understanding."

Below are just 10 excerpts from the book that ring true with me... these may seem simple or obvious but the book provides powerful context associated with the statements below.

1. "When people feel they are working with others as a team to reach a goal, they are more motivated to achieve the goal, even without any extrinsic reward, than if they are working alone."

2. "...our brains react in a special way to people we know. People are more likely to do stuff if they know the person asking them, regardless of whether they have differences of opinion with the person."

3. "Research in psychology over the last 15 years has revealed that people process information unconsciously and make very quick (a second or less) unconscious decisions about people."

4. "People will listen to the leader and be more likely to do what the leader suggests. If you want to be the leader, and you want people to do stuff, make sure you speak first."

5. "No idea in this book is more powerful than the idea of using stories to affect behavior."

6. "People often confuse negative reinforcement with punishment, but they are not all the same thing. Negative reinforcement is powerful in changing behavior, and punishment is not as effective."

7. "One way you can get people to do stuff is to invoke a fear of loss. Our instincts are so alert and averse to loss of any kind that we are unconsciously more motivated to take action based on the fear of loss than the anticipation of gain."

8. "To get people to do stuff, you need to offer a few (three or four at most) clear choices so they feel in control."

9. "A good teacher knows how to take a body of knowledge or skill set and break it down into smaller chunks. A good teacher is a master of mastery. Knowing how to chunk skills and information into the right-size bites for a particular individual is what a good teacher does."

10. "When you can get people to ask themselves a question beginning with "Will I...," you're more likely to get them to act on the statement."

Human behavior for leaders is worthy of lifelong study and this book is an excellent resource for that study.

Dr. James T. Brown, PMP PE CSP
Author - The Handbook of Program Management
25 von 28 Kunden fanden die folgende Rezension hilfreich
HASH(0x98ce4e40) von 5 Sternen If You Ever Need to Get People to Do Stuff...then this is a must-read 3. April 2013
Von Todd Cherches - BigBlueGumball - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
If you ever need to get other people to do stuff (and who doesn't!), then this terrific book is a must-read.

As a huge fan of Susan Weinschenk's two excellent "100 Things" books, I just finished "How to Get People to Do Stuff" and absolutely loved it! In fact, after an initial first read, there were so much thought-provoking ideas in it that I went back to the beginning and started going through it all over again, page by page, with red pen in hand, to underline, circle, and strategize on how I might take advantage of all the insightful and valuable tips it has to offer.

And I've been recommending it to my students and to all my corporate training and coaching clients as well.

One of the things I really like about it is that it is a practical, short-and-straight-forward, easy to understand (though definitely not simple to do!) handbook and toolkit for motivating and influencing people. Unlike so many other similarly-themed books out there, it is not overloaded with filler and repetitive examples, or too much academic research. This practical guidebook gets right to the point with a collection of powerful, well-organized tips and strategies, accompanied by numerous impactful and memorable real-life examples.

There are few skills in business or in life more necessary and valuable than having the ability to negotiate a positive outcome, gain buy-in for your ideas, and/or lead others with confidence. And this book, drawing on the work of some of the top, current thought-leaders in the field of influence and motivation (Robert Cialdini, Dan Pink, Barry Schwartz, Charles Duhigg, Daniel Kahneman, and others), will help increase your odds of successfully achieving your people-related objectives...whatever they may be.
7 von 8 Kunden fanden die folgende Rezension hilfreich
HASH(0x98ce4d20) von 5 Sternen How to Get People to Do Stuff 5. Juni 2013
Von Wally Nichols - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Concise yet not cryptic. The narrative provides enough anecdotal support to make the points easy to grasp quickly and retain. I especially like the bullet-point summaries for each section. Well-done and a good buy for me.
2 von 2 Kunden fanden die folgende Rezension hilfreich
HASH(0x98ce4e34) von 5 Sternen Just what is says on the cover... 8. März 2015
Von Mr. Peter Sodhi - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This is an absolutely outstanding book. I have read hundreds of books and am actively involved in persuasion in my job. This book brings together a huge number of scientific analysis, experiments and psychology to build a comprehensive set of tools and processes to help in persuasion.

After reviewing each of the 7 tools and processes in depth, the book then completes with some practical examples of using the tools in common scenarios (e.g. applying for a job, making a sale, getting a worker to adopt a process, getting kids to practice music etc).

A truly outstanding valuable, practical and worthwhile guide.
2 von 2 Kunden fanden die folgende Rezension hilfreich
HASH(0x98ce7d5c) von 5 Sternen Oh yes, it does 7. Februar 2015
Von Laura Hesketh - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
It is actually rather scary and confronting how easily people can be encouraged to do stuff. If you need to get people to do things, perhaps as a parent, or as a team manager, or simply as a person who want to bring out the best in people, then this book is certainly worth a look.
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