I think the winner with this book is it’s length. I run a home based internet business and I simple don’t have time to wade through waffle, I’m too busy trying to earn a living myself. This no nonsense guide was a quick, light and easy read but offered plenty of real meat. There’s a lot of internet marketing advice out there but this one book manages to bring together all the best bits and offer it in a readable, understandable and actionable format. Great for hardened internet entrepreneurs and newbies alike.
Kenrick Callwood has written a guide that condenses the whole internet marketing scene down into the nuggets that really make a difference. It’s easy to understand and, although the book is short, I felt I gained the knowledge I would have from a course costing hundreds and it was well worth the time I invested in reading it. My personal bug-bear was lead magnets and found the advice on what makes a good one particularly useful. Definitely a guide worthwhile reading.