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Gut Feelings: The Intelligence of the Unconscious (Englisch) Taschenbuch – 24. Juni 2008

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  • Gut Feelings: The Intelligence of the Unconscious
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"Logic be damned! See how doctors really make tough diagnoses, how police spot drug couriers, and more. Gigerenzer delivers a convincing argument for going with your gut."
"Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma."
"Memorable. Clever. Gerd Gigerenzer, director of the Max Planck Institute for Human Development in Berlin, locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices. In short chapters, using vivid examples and ordinary language, Gigerenzer explains how an outfielder catches a fly ball not by complex calculations but by unconsciously adjusting his running speed so that the angle of his gaze at the ball remains constant. In problem-solving, having too much information is often as harmful as having too little; having just enough information works best."
"There are lots of good, solid reasons to trust your instincts, says Gerd Gigerenzer, who was among the researchers behind BLINK. The decisions they give rise to are usually sound. Without intuition, he says, we would drown in a sea of data points."
"Goes beyond Gladwell's "BLINK" to reveal the evolutionary basis of intuition"
"Winning blend of anecdotal and scientific evidence"
"Converts aspecialized topic into a conduit for greater self-awareness among his readers."
"A pleasing, edifying tour of territory that has long been dark and unexplored. Gigerenzer's prose is lively and evocative"

a Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.a
a"The New York Times"
a Goes beyond Gladwellas Blink to reveal the evolutionary basis of intuition.a
a Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.a
a"Menas Health"

Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.
"The New York Times"
Goes beyond Gladwell s Blink to reveal the evolutionary basis of intuition.
Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.
"Men s Health"

? Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.?
?"The New York Times"

? Goes beyond Gladwell's Blink to reveal the evolutionary basis of intuition.?

? Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.?
?"Men's Health"


"Gut Feelings" reveals the secrets of fast and effective decision-making. Gerd Gigerenzer analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves. In order to make a good decision in an uncertain world, one sometimes has to ignore information. The art is knowing what one doesn't have to know. Gigerenzer reveals the truth about everything from catching a ball to personnel selection and stock picking - even coronary unit decisons. This book will change the way people see the world and change the way they live in it. -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch.

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Format: Taschenbuch Verifizierter Kauf
More and more evidence comes to the surface that many of our most important decisions such as which partner to marry, how to invest money etc. are not taken by the conscious (rational) brain, but by the unconscious brain, also referred to as gut feelings. These unconscious decisions are mostly much better than the conscious, rational decisions and I was curious how the unconscious brain would be able to achieve such a feat. The author is professor at a Max Planck institute, one of the most prestigious institutions in Germany and studies just that. He starts with an example how to catch a base ball. The rational approach would be to look at the trajectory and calculate where the ball will land. However, this is a complicated calculation and involves factors like wind speed and smoothness of the surface of the ball. In practise, good players don't do this, but unconsciously move such that they keep the ball at constant angle with respect to the horizon. No complicated calculations are involved and the success rate of catching is much higher. Many decisions depend on what will happen in the future: what will stock prices or housing prices do, which soccer team will win the competition? Usually very little data points are present and statistical methods are not very predictive. It turns out that our unconsious brain has some very simple rules of thumb, which are as good or even better as complicated statistical methods. In a competition by a major financial magazine, by just asking 100 people on the street which companies they knew, the author got a much better stock portfolio than the chief editor of the journal, who knew all the ins and outs of the companies involved. So buying what you know is basically a good strategy and almost all people follow this.Lesen Sie weiter... ›
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta) (Kann Kundenrezensionen aus dem "Early Reviewer Rewards"-Programm beinhalten)

Amazon.com: 4.0 von 5 Sternen 66 Rezensionen
11 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Confirms intuition as a proven legitimate problem solving tool for men and women 7. Mai 2013
Von Duane Hennessy - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
I breathed a sigh of relief as I read this book and it confirmed how I operate and think. Not everyone puts rationality and common logic on a pedestal when it comes to solving problems or dealing with the here and now.

This book:

- Explains in layman terms how gut feelings work with reference to the findings of scientific research
- Confirms intuition as a proven legitimate problem solving tool for men and women
- Demonstrates how we are hard-wired to resolve problems with simple rules of thumb that have evolved and been shaped by our environment
- Explains how these simple rules of thumb help us grapple with an unpredictable future and how they prevail over rational deliberation and hindsight

This is an easy read in short chapters and when I finish this book I'm very inclined to buy other books by this author.
39 von 39 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Truly interesting, but it's a one-insight book that gets repetitive. 22. Januar 2008
Von M. Strong - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
This is a solid book, based on a very interesting insight: that in a lot of cases, more information doesn't lead to better decisions, but worse ones. As it turns out, the additional information only serves to obscure our view of the most important factor in the decision. This isn't just true for fallible human brains, but also when all the data is plugged into a computer for a big, nasty regression equation.

Cool, huh?

So why not five stars?

Because the book peaks in the first two chapters as Gerd Gigerenzer (truly one of the all-time great author names) very clearly explains his insight to you using the fascinating concept of how humans catch a fly ball. (Hint: it isn't by doing all sorts of subconscious calculations about speed and trajectory)

From there on out, it's just one example after another of the same concept. By chapter four, when new examples get introduced, you're already projecting out exactly how people traditionally view it and how Gigerenzer's research shows things actually work. The good news is that shows Gigerenzer is a good teacher; the bad news is that the book is clearly too long.

So I'd highly recommend this first two or three chapters of this book to learn about Gigerenzer's very interesting, counter-intuitive and well-explained insight. As soon as you feel like you get the idea, though, I'd move on to your next book - you won't be missing any new ideas.
8 von 8 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Plain English Defense of Bounded Rationality 12. August 2009
Von Hagios - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
One of the major unexplained gaps in the science of economics is the assumption that consumers are rational. Based on the assumption of rationality economics papers are littered with differential equations and other forbidding mathematics which describe how consumers make choices. But in the real world consumers don't solve differential equations in order to decide whether or not to buy a cup of coffee. This is a sticky problem. The standard rebuttal is to point out that the flight of a baseball can also be described with all sorts of forbidding differential equations. The fact that baseball players don't solve the differential equations which describe the flight of the ball doesn't mean that they can't catch! Baseball players must subconsciously approximate this mathematical process.

Gigerenzer points out that the standard rebuttal is wrong. A baseball player couldn't hope to gather and process all the information about the flight of a ball in real time, even approximately. Instead they use what he calls the gaze heuristic: 'fix your eyes on the ball and adjust your running speed so that your angle of vision to the ball remains constant.' The interesting thing about the gaze heuristic is that it ignores virtually all of the information about the ball's flight and focuses on just one piece of information: your angle of vision relative to the ball. But that single piece of information is enough to reliably let people catch a ball.

That in a nutshell is the concept of bounded rationality. Once you factor in the cost of gathering and processing information it becomes extremely irrational to make decisions by solving differential equations. Heuristics (AKA rules of thumb) are the way to go. They give you a lot more bang for your information-processing buck. Here is the truly radical part of Gigerenzer's book. If you were to simply claim that heuristics allow people to make decisions that are almost as good on vastly less information then I doubt many modern social scientists would disagree. But in fact Gigerenzer shows that heuristics can outperform the information-greedy favorites of the social sciences like multiple regression analysis and neural networks with back propagation.

Another really nice thing about this book is that Gigerenzer is a very good writer with a very light touch. You will not find the heavy and ponderous writing that you normally expect from scholars. This book is an easy and fast read that belongs on the shelf of everyone interested in politics and the social sciences. You may also want to consider The Bounds of Reason: Game Theory and the Unification of the Behavioral Sciences (you can easily and profitably skip over the math).
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Why are so many books about 'biases''wrong? (Oh, and in the process, can I lead a happier life?) 23. August 2013
Von Muir - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf

Are we really that flawed that in order to figure out which pizza to order you need to do multiple regression analysis?

Or do we survive (and have for millennia) because we are part of the order of things, and as such, have innately within us, the correct mechanisms to figure out things.

Or, are these mechanisms outdated in Modern society?

Gigerenzer makes a very compelling argument for, not against, Heuristics.

We are not flawed beyond repair in our thinking process.

But maybe some that espouse 'biases' are.

We do not have (or need) a computer-like brain, or worse, have a moral dictate to be an efficient being (even when such an attempt actually makes us less efficient!)

Highly recommended.


This is an identical review to Simple Heuristics That Make Us Smart (Evolution and Cognition Series) (Hardcover)

I read both, either one or both work, up to you.
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Memorable, useful, solid main pointsl 1. Juli 2009
Von Brad4d - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
-I gave this five enjoyable stars because several months after reading it, I often use the book's main points (unlike many other facile but forgettable books which are read, agreed with, and then used little).

-As an example, I found the Fast and Frugal Decision Tree interesting and tremendously helpful in practical decisions (including ones relating to my Buddhist spiritual practice), and I often develop my own decision trees while approaching similar problem sets. The Decision Trees help me identify the main issues, discern the consequences, and nail down a good imperfect decision. I enjoyed his amusing discussions on Satisficers (those willing to accept a good decision and move on) and Maximizers (those wanting perfection, even at the cost of detailed analysis), and when to choose one method over the other (and when you don't). These concepts are neither unique nor original to the author but I found he explained them thoroughly and meaningfully.
-Unlike other reviewers, I rarely found the book bogging down, and when I did I used the satisficer principle and just breezed through those sections. I found his writing and persuasive style elegant, clear, and sensible. The author appeared to dispense with the abstractions, which was just right for this book. Incidentally, I have subsequently found his name arising in descriptive articles on cognitive topics (his credentials are pretty solid. Neat.
-So ... I look forward to reading some of his other works.
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