- Taschenbuch: 256 Seiten
- Verlag: Nicholas Brealey Publishing (27. März 2008)
- Sprache: Englisch
- ISBN-10: 1857885023
- ISBN-13: 978-1857885026
- Größe und/oder Gewicht: 15,7 x 1,9 x 23,6 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 1.311.177 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay There (Englisch) Taschenbuch – 27. März 2008
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David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the time-line of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises. (.net magazine)
Über den Autor und weitere Mitwirkende
David is one of the United Kingdom's leading search engine optimization (or S.E.O) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.
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I'd say the best part of the book is about keywords and how to find the best ones for your site. Throughout the book there are URLs of helpful sites although the three I was interested in were no longer valid and produced error pages. Since things can change online from day to day I'd suggest you go to David Viney's site for updates. You can sign up to be a member and it is free for six months. In that way you can participate in his forum or ask questions pertaining to your website. As far as I can tell his blog seems to be free so that might be of interest to you.
I know the ideas in this book work because I've proved them in my own website. By having great keywords I've seen some of my pages listed on the first page of a google search. Try looking up "caramel éclairs" at yahoo or google. The page I created is listed first in yahoo and is on the first page when I look it up on google. Other people found my recipe and copied and pasted it to other sites that are also at the top. One actually gave me credit for the recipe with a link to my site.
So basically I'd recommend this book to new webmasters and webmistresses who know a little about HTML and where to put the meta tags. They should be placed between your <head> and <head> tags at the top of each website page.
They look like this:
<meta name="keywords" content="cooking, recipes, printable recipes.">
<meta name="description" content="Seasoned with Love focuses on cooking and has
links to the best cooking sites on the web.">
Just replace the words "cooking, recipes, printable recipes" with your own keywords.
Same with the description. Replace "Seasoned with Love focuses on cooking and has links to the best cooking sites on the web" with your own description. It is really that easy. This book will explain how to obtain the best keywords so I'd recommend it highly for that aspect alone.
I can also recommend:
Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs
~The Rebecca Review
When I found this title on Amazon, I ordered it, and frankly expected a dissapointing pulp about Google basics. While I did get the basics, I was very pleased to find a clear, concise instructional manual of best practices - online resources included.
A few of the other reviews mention the authors continual prodding to visit his website (and consequent promotion of his site)...but after reading the book and visiting (and taking advantage of the resources), I am a believer. The book (after all) is about "promotion," and the author does it well.
While any experienced webmaster, designer, developer (et al) should not be shocked or surprised by any of the information provided in this book, it is a great, all in one resource of the basics - and some things that are easily missed.
I would love to see the author put out a version dedicated solely to the US audience with updated web resources geared specifically towareds us hosted sites.
David - thanks for a good book! I recommend this and will benefit from the information you've provided.
All authors face the challenge of keeping their content current as they're trying to finish writing their book. It takes a while to get a book from start to on-the-shelf. I think this author has done a great job in this respect.
If you are new to SEO or have not been successful in achieving high search engine rankings, I think you'll find this book extremely valuable. Although I am familiar with SEO strategies and techniques, I found this book to be very well written and contains useful information.