- Gebundene Ausgabe: 200 Seiten
- Verlag: Voyager Media, Inc. (16. Mai 2008)
- Sprache: Englisch
- ISBN-10: 098018780X
- ISBN-13: 978-0980187809
- Größe und/oder Gewicht: 15,2 x 1,6 x 22,9 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
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- Komplettes Inhaltsverzeichnis ansehen
Get Content. Get Customers. (Englisch) Gebundene Ausgabe – 16. Mai 2008
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We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed.You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future.
Über den Autor und weitere Mitwirkende
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
Newt Barrett is president of Content Marketing Strategies, a firm that helps businesses market their products and services through relevant content. --This text refers to the Taschenbuch edition.
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It isn't a matter that the information isn't good - it is - it's just that you must understand that a lot has changed and developed since these authors sat down and wrote this book. As the Foreward states: "Marketing is moving online at a breakneck pace." Nevertheless, there are interesting examples of success stories and it's fun to go online and see what those businesses are doing now.
If you're interested in reading what is now considered general principles, common knowledge that's well written, a look back at where we were just 8 years ago, this is the book for you! I'm enjoying it for exactly that reason, not for any "aha!" moments. If we were back in 2008, I'd give this 5 stars.
I've dismissed some web marketing books that present case studies, especially when you can't determine the real impact that a particular marketing technique had on sales and branding. From Best Buy to welding equipment companies, the authors provide a thorough breakdown on the content marketing techniques used, as well as their results. Rather than offer a vague overview of their content marketing efforts, Pulizzi and Barrett tell you precisely how they made it work. Blogs, print magazines, newsletters and websites, it's all laid out for you.
After pointing out what has worked for others, the book outlines how you should identify your target audience, and offer content that caters to them. I've already been using similar techniques for years, but the authors offer an eye-opening look at how major corporations have seriously been following the trend as of late.
This isn't a how-to book filled with hundreds of little tips. Buy this book, give it a read, and you will have a better overall understanding of how to market your business. You will understand exactly how others have successfully made content marketing work for them, and their methods will inspire you to do the same. It might be the best investment you've ever made.
Content marketing does not have to be done online, and some online businesses are practicing content marketing but not inbound marketing. I think the distinctions are important to understand. If you are practicing inbound marketing, you are by default practicing content marketing, but not the other way around.
The book also has excellent examples at the end where the authors explain how the featured businesses are using content marketing. I went through the examples and found them very helpful.
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