- Gebundene Ausgabe: 288 Seiten
- Verlag: Crown Business; Auflage: First Edition First Printing (21. April 2009)
- Sprache: Englisch
- ISBN-10: 0385527829
- ISBN-13: 978-0385527828
- Größe und/oder Gewicht: 16,3 x 2,5 x 24,3 cm
- Durchschnittliche Kundenbewertung: 2 Kundenrezensionen
- Amazon Bestseller-Rang: Nr. 1.258.566 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything (Englisch) Gebundene Ausgabe – 21. April 2009
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“Goleman's critiques are scathing, but his conclusion is heartening: a new generation of industrial ecologists is mapping the exact impact of every production process, which could challenge consumers to change their behavior in substance rather than just show.”
-- Publishers Weekly
“A convincing case that information alone–provided that it’s easy for shoppers to access–can spur an ecological revolution.”
-- Kirkus Reviews
“Former New York Times columnist Goleman (Emotional Intelligence)… persuasively argues that radical transparency–which includes environmental, social, biological, and worker safety and health impacts–will better enable consumers to make decisions based on what matters most to them. Goleman's discussion of individual shopping habits is particularly interesting, including the need to be aware of superficial service and product claims…Although individual decisions are important, he asserts that group action and institutions can create market pressure to shift to sustainable practices and that digital tools can play an effective role in shaping collective awareness and creating coordinated action. Recommended for readers interested in business or environmental issues.”
-- Library Journal
"Ecological Intelligence is a fascinating whodunit revealing the intricate processes that create our material world. Written by the acknowledged master on how to be a truly intelligent human being, Goleman reveals the complex web of impacts everyday products have upon people and habitat and how a new form of intelligence can radically alter consumption patterns from destructive to constructive."
-- Paul Hawken, Author of the Ecology of Commerce and Blessed Unrest
“The eight hundred pound gorilla behind virtually all of the ‘sustainability challenges’ is you, and me, the consumer. The problem is not that we are bad but that we have been blind to the impacts of our every-day choices - which is about to change. As Goleman shows, new information technologies and growing public concern are awakening our intrinsic desire to do what is right to shape a healthier world for our children and grandchildren.”
-- Peter Senge, Director of the Center for Organizational Learning at the MIT Sloan School of Management and author of The Fifth Discipline, The Dance of Change, Presence, and The Necessary Revolution
“Drawing on his capacious intelligence Daniel Goleman dissects the issues involved in the attainment of long term sustainability and details promising and intriguing solutions. Once again, he has written an essential book.”
-- Howard Gardner, author and Hobbs Professor of Cognition and Education at Harvard Graduate School of Education
“Our civilization faces a sobering, momentous challenge, one of the most profound in its history: the ominous possibility of ecological collapse, and Dan Goleman provides fresh insight and the most intelligent, thoughtful plan to confront it. Goleman skillfully weaves together his argument, through a masterful combination of logic and persuasion, about how we can apply our intelligence to this pressing question. Goleman makes a powerful and compelling case that how we answer this question will determine not just our fate, but the fate of our children and even life on this planet. This book should be required reading for every politician, policy maker, and citizen of this planet. It should sit on the desk of everyone who is concerned about making the best, most intelligent choices for our destiny.”
-- Michio Kaku, Professor of Theoretical Physics, author of Physics of the Impossible and Parallel Worlds
“The market place is a democratic voting booth, if we chose to make it so -- we the consumer get to decide which companies will succeed and which ones fail. Dan Goleman's Ecological Intelligence provides tools for voting consciously and rationally. An eloquent "must read" bridge between business and consumer that crosses generational gaps and lights the path to an environmentally sustainable and socially just destination.”
-- John Perkins, bestselling author of Confessions of an Economic Hit Man
Über den Autor und weitere Mitwirkende
DANIEL GOLEMAN is the author of the international bestsellers Emotional Intelligence, Working with Emotional Intelligence, and Social Intelligence, and the co-author of the acclaimed business bestseller Primal Leadership. He was a science reporter for the New York Times, was twice nominated for the Pulitzer Prize, and received the American Psychological Association’s Lifetime Achievement Award for his media writing. He lives in the Berkshires.Alle Produktbeschreibungen
It's one thing to have power over the Earth; it's another to take good care of that gift. Dr. Daniel Goleman has long been concerned about how people can become more aware of the trade-offs that affect their health, the purity of the environment, and the sustainability of the resources that are being wasted. Most of the rules of thumb we learn about what's best for the environment are wrong in many particular instances. As a result, you need someone to analyze everything very carefully and tell you what the net effects are of option A versus option B, much as details about food contents of packages help consumers pick the best choices for their families.
In this book, Dr. Goleman looks at the information challenges and how people have responded to being provided with better information. He makes an aggressive and optimistic argument that information alone will provide the basis for people to make more rational decisions about ingredients, practices, and eliminating waste. While I hope he's right, I think he's over optimistic. While Dr. Goleman doesn't believe that government has a useful role, it's entirely possible that pollution and waste taxes can provide additional incentives to make more appropriate decisions.
Based on many years of best practice research my students and I have conducted, I agree with his assertion that eliminating waste, taking out harmful ingredients, and upgrading the surrounding environment is more profitable than the alternative.Lesen Sie weiter... ›
By precisely measuring the resource burden of each product/service we buy, Daniel think that this information transparency will transcend in Generation of transparency :
' First:Forced disclosure withright'to'know laws
' Second:Rules that forced corporate to disclose hard'to'detect risks or bene'ts(CO2, nutrients or allergens in foods...)
' Third: Botom'up transparency driven by vigilant and active consumers Social Hubsg
Converting products information in social objects, progressive companies combined with aware market participants will reshape the economy to be greener, and hence reshape the ecology.
Reduce the LCA complexity for a product to a quality symplicity
' Needs for bio', geo' and sociometrics
' Needs for LCA free data from corporates
' Open a real conversation between consumer and producer
Daniel has open an EcoZeitGeist, hope our society will learn from this. I warm recommended to read.
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Firstly, on a purely literary level, as with many business oriented books these days, there is one key idea, very easily grasped in the first chapter, with which you will agree or disagree. But there is very little real need to read on after that.
Secondly, I absolutely agree with Goleman that consumers with good sustainability intentions either can't access the data they need to make an informed choice, or don't know how to assess the information they do have. In a perfect world, that information would be easily available to consumers, and they would be able to weight that information according to what matters to them - ie some might be especially concerned with the labour environment in which the product was produced, others might be more concerned with ecological impact etc.
Thirdly I agree that in an era of "big data" this information is going to be coming easier to come by and there is an opportunity to present it to consumers in a variety of convenient ways - either through apps, QR codes, rating scales etc
Where I disagree with Goleman is that ipso facto this means that consumers will make better decisions. No. Some consumers will make better decisions about some product categories some of the time. The idea that all consumers are sufficiently involved in all categories to take the trouble to make informed decisions all the time is misguided. A mother may well take the trouble to make better decisions about the products' she buys' impact on her baby's health; but will she extend that to her husband's jeans, the cat's chow and the clothes she buys for herself? Probably not in most cases. For someone who focuses a lot on supermarket / hypermarket choices it surprising that Goleman has not discovered the concept of "buy time" - basically the longer a supermarket trip goes on, the shorter the decision time for each product becomes (on average). Which is why new products tend to be clustered near entrances not exits - we are more likely to consider something new at the beginning of a shop. The same will apply to assessing sustainability impact information; at the beginning of a shop we might, near the end, as we tire and the kids start to grizzle, we wont.
I also disagree that people will make better sustainability choices even if cost is higher. Of course an affluent minority might. But for most consumers responsibility to your family, through efficient budgeting, is a higher priority than the greater good of the planet and humankind. Always has been, always will be. What people will do of course is choose the more sustainable product if everything else is the same, or nearly the same. But its a brand marketer's job to make sure that their product doesn't look or feel the same as a competitors'
I was also puzzled by Goleman's focus on the supermarket and hypermarket, with no discussion of technology, automotive or other industries with a big negative footprint such as travel. And by his refusal to recognise that although all products create negative impacts, there are positives too...through creation of employment, provision of affordable nutrition etc etc. I am not saying that these positives outweigh the negatives, but they should be taken into consideration
There are some interesting case studies here of businesses that are making money and improving their sustainability. Good. But its notable that most of these are businesses that have just taken a decision that they "should" be more sustainable, rather than being driven by consumer demand. Which sort of runs counter to the main argument of the book - that better data, will drive consumer decisions, which will force manufacturers to "do the right thing" if they want to stay in business
I disagree. Although better data availability will drive the market to some extent, and will have a positive impact, I think it will be too small to really be a game changer. Sustainable consumption has to be a case of business leading consumers, rather than consumers driving the market
The author's "big idea" is called "Radical Transparency," what the rest of us have been calling "Open Books for decades. I like it, and in the context of his elegant story-telling, I buy in. This book also goes to a five because it is an Information Operations (IO) books, ably focused on data, information, and information-sharing as well as collective sense-making. He author anticipates most of us becoming "active agents" for change, armed with information as Thomas Jefferson understood so well.
CORE NUGGET: Life Cycle Assessment (LCA) is not done for most things, but when done right, it is mainly data and it tracks impacts on human health, ecosystems, climate change, and resource draw-down, for every single component and every single process including transport, packaging, etcetera. Toward the end of the book when the author talks about how an LCA commons is emerging, and quotes Andy Ruben of normally ultra-evil Wal-Mart as saying that LCA innovation "is the largest strategic opportunity companies will see for the next fifty years," I am seriously impressed.
EARLY INSIGHT: Drawing on Howard Gardner's Five Minds for the Future and other works, the author observes that the human brain is optimized by heredity for the here and now, able to sense "obvious" but not subtle changes.
EARLY INSIGHT: Everything we buy or use was designed to tackle one need without regard to social or ecological costs. It was NOT designed to be green (the author cites Cradle to Cradle: Remaking the Way We Make Things. The author states "Green is a process not a status."
QUOTE: "Ecological Intelligence allows us to comprehend systems in all their complexity, as well as the interplay between the natural and man-made worlds." I am reminded of Buckminster Fuller and Critical Path.
Later, when he speaks of collective shared intelligence as a partial answer, he outlines three rules:
1. Know your impacts (others would add, know true costs first)
2. Favor improvements (others would add, at every level)
3. Share what you learn (others would add: this is the core concept of Multinational, Multiagency, Multidisciplinary, Multidomain Information-Sharing and Sense-Making (M4IS2) that is the 21st Century implementation of the 20th Century concept of Open Source Intelligence (OSINT)).
QUOTE: "As control of data shifts from sellers to buyers, companies would do well to prepare ahead for this information sea change."
QUOTE: [When people mobilize you see] "the dual marketplace power of lowering the cost of information combined with information sharing. The multiplier effect meats networks of people pooling their knowledge can diminish information asymmetry."
QUOTE: "To be trustworthy, Radical Transparency needs to be authoritative, impartial, and comprehensive." Sounds like a World Brain with embedded EarthGame to me, see Earth Intelligence Network or Phi Beta Iota, the Public Intelligence Blog.
MIDDLE INSIGHT: There are huge social benefits to be had by increasing wealth of the bottom billion to bottom five billion that far outweigh the ecological costs. I smile as a read this, as it coincides with the mushroom cloud over the Climate Change Unit (CRU) in England, now outed for its fraudulent practices and possibly criminal misbehavior.
MIDDLE INSIGHT: Need to tap native wisdom and combine this with better use of sunlight and rainwater.
The author discusses three inter-locking spheres in a very easy to appreciate manner:
2. BioSphere (with four costs: Cancer, Disability Adjusted Life Years (DALY), loss of bio-diversity, and embodied toxicity.
3. SocioShere (labor and labor practices)
I have a number of fly-leaf notes, many of which will not fit within the 1,000 world limit, so here are a few:
+ "Compassionate Capitalism" is a term used, NOT in the Index (which does have "compassionate consumption" This book easily falls within the category I label "Cultural Intelligence."
+ Industrial Ecology, Environmental Health, Neuro-Economists, Epigenetics, and "Freegan"
+ Value chain analysis ignored value subtracted
+ Recycling recycles toxins [this blew my mind, I should have known better, see among many other works Pandora's Poison: Chlorine, Health, and a New Environmental Strategy and High Tech Trash: Digital Devices, Hidden Toxics, and Human Health
+ 88 billion plastic bags in USA along, "an ecological disaster," and paper bags are NO BETTER
+ Sun Screen washed off in the ocean nurtures algae capable of killing 10% of the coral reefs
+ Greenwashing is common, virtually nothing advertised as "green" really is
+ Distance of goods shipped is NOT a good indicator of carbon footprint--NZ lamb beats UK lamb every time, and KE roses beat NL roses, when all local carbon savings are counted.
+ Tens of thousands of toxins can combine in billions of combinations--US a dumping ground for stuff Europe will no longer allow
+ 11% boost in sales achieved for products with "fair labor" tags, and as price is increased, sales increase!
+ Two thirds of shoppers WANT to make ethical decisions, but the information must be EASY to grasp
+ UN Environmental Program joins the UN High Level Panel in my good book, see A More Secure World: Our Shared Responsibility--Report of the Secretary-General's High-level Panel on Threats, Challenges and Change also available free online. The UN International Panel on Climate Change (IPCC) should probably be disbanded, they lack both integrity and a strategic analytic model.
Bottom line: consumer perception has more weight in today's information environment, and that will only grow in relation to the declining weight of the manufacturer or offerer of any good or service. We are literally on the verge of creating the virtual fulcrum to move the Earth--information with integrity, shared freely across all boundaries.
Bottom line: Activists that used to lobby governments for regulations are now recognizing that shared information delivered directly to the consumer is the Holy Grail of doing good, at the same time that corporations are starting to "get" sustainable design equals sustainable profit.
The book is a solid four on its own merits, with the gifted story-telling, the gripping details, and well-crafted "outcome" of understanding making up for a relative lack of depth. This is double-spaced journalism, not a Toffler-esque cultural research project.
Three other books within the limit:
Ecological Economics: Principles And Applications
Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World
The Genius of the Beast: A Radical Re-Vision of Capitalism