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Direct Marketing In A Week: Maximize Sales Through Direct Mail In Seven Simple Steps (In a Week Business Books) (English Edition) von [Forsyth, Patrick]
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Direct Marketing In A Week: Maximize Sales Through Direct Mail In Seven Simple Steps (In a Week Business Books) (English Edition) Kindle Edition


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Kindle Edition, 10. März 2016
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Länge: 128 Seiten Word Wise: Aktiviert Sprache: Englisch
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Produktbeschreibungen

Kurzbeschreibung

Direct marketing just got easier
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works.

Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both.

If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so.

Each of the seven chapters in Direct Marketing In A Week covers a different aspect:
- Sunday: The recipients: database considerations
- Monday: The core elements of direct mail
- Tuesday: The component mix
- Wednesday: Creatively enhancing persuasiveness
- Thursday: Follow-up activity
- Friday: Email approaches: as easy as 'click'
- Saturday: Future campaigns

Über den Autor und weitere Mitwirkende

Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 1850 KB
  • Seitenzahl der Print-Ausgabe: 128 Seiten
  • Verlag: Teach Yourself (27. Juni 2014)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00KM19YN6
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung

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2 von 2 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen One of the most useless books ever written on direct mail marketing! 6. Oktober 2014
Von Monica Main - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
This book totally sucks. First of all, I should mention that I've been doing direct mail marketing for the past 15 years and have made millions doing it. The author of this book either (a) has no clue as to what he's talking about or (b) is so disorganized with his thought process that he's unable to adequately teach someone (new or experienced) in what to do. He offers these lame checklists at the end of each chapter which are equivalent to complete uselessness. He doesn't teach you the most critical components to direct mail such as how and where to find good mailing lists (which will make or break your direct mail campaigns), how to choose these lists, how to choose products to match an insatiable market, how to create kick-ass copy, how to create your mailer with the necessary components (while eliminating the unnecessary and costly ones), and how to set a direct mail marketing schedule that has to be consistent without overwhelming yourself and your staff (if you have one yet). A more adequate title for this book is "How to Confuse Yourself About Direct Mail Marketing to the Point Where You DON'T Want to Do It Anymore." There are better books on this topic such as The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign (possibly the best current book on this topic right now), No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses for those of you who aren't in a typical "direct mail" business, and even Direct Mail for Dummies for complete newbies on this topic. Definitely pass on this one. I found it to be so sucky that I'm sending it back and I rarely ever send a book back. I don't want the inadequacy of this book rubbing off on my good ones on my book shelf so I have to get rid of it.
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