- Gebundene Ausgabe: 368 Seiten
- Verlag: Software AG (5. Februar 2014)
- Sprache: Englisch
- ISBN-10: 0989756408
- ISBN-13: 978-0989756402
- Größe und/oder Gewicht: 23,1 x 15,7 x 3 cm
- Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
- Amazon Bestseller-Rang: Nr. 143.890 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
The Digital Enterprise (Englisch) Gebundene Ausgabe – 5. Februar 2014
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Über den Autor und weitere Mitwirkende
Karl-Heinz Streibich is Chief Executive Officer of Software AG. For over 30 years, Karl-Heinz has been a well respected, trusted advisor in the technology industry to world-class companies. Karl-Heinz studied communication Engineering in Offenburg, Germany and visited postgraduate courses at Harvard University, Stanford University and London School of Marketing. He lives with his family in Frankfurt, Germany.
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Chapters One and Two ('Introducing the Digital Enterprise,' 'The Digital Journey') were a waste of paper and time - just vague generalities. Chapter Three ('Create Smarter Products') was another snore - we already know about Google's self-driving car, and until that becomes widespread, integrating drivers with email, Facebook, etc. seems dangerous and stupid. A 'smarter shower' provides electronic controls for adjusting temperature and switching between rain-shower and hand-held showerhead flows - what does that have to do with any of today's world problems such as flagging economies (offshoring, automation), dysfunctional governments, global warming, etc?
And similarly, on and on and on it goes.
The introduction by Marc Benioff was short but insightful, just as a bonus.
I enjoyed the book - it gave me some great information, but it also made me think. Worth a few hours of your time ...
The message is a potent one: the use of technology to transform business with everything from smart products to predictive data is NOT primarily attributable to enterprise software vendors, no matter how much chest-thumping they might do. Companies in each industry are applying these tech insights to separate from the competition. I was glad to see Streibich and Mirchandani included chapters that look at the human element of these industries, such as the chapter on services re-invention and the chapter on human capital.
One thing to keep in mind is that like Mirchandani's other books, this one is packed full of field examples. At 350+ pages this is not a quick skim. But that's the point. To really understand the digital enterprise and move beyond easy sound bites, you have to work at it. It's work that can change your career (or your company), so I recommend putting in the time.
Based on this - I need to checkout his other books... asap.